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Infogroup Corporate Story
- 1. Powering business growth Introducing Infogroup Month Day, Year Presented by: Mike Peterson Sales Director Enterprise Solutions Confidential Not to be shared with third parties
- 2. What you’ll hear today… • Who we are • What we do and how we do it • How we can help you power your business growth 2
- 3. Who we are Infogroup is all about business growth. We provide targeted high-value sales and marketing data, customer & market intelligence, and innovative digital engagement solutions that increase sales and customer loyalty. We enable companies to engage and connect with millions of consumers and businesses on a daily basis Serve 85% of Fortune 100 Companies Power top 5 Search Engines Provide Points of Interest data for the leading in-car navigation systems in North America Deploy 30 billion emails annually on behalf of clients 3
- 4. The power to engage and connect with your customers now Uncover hidden opportunities by identifying new Deliver relevant and targeted buying triggers right Understand your customers’ messages to the business and consumer buyers audience in the channel they prefer Refine your marketing and sales efforts to reduce your sales cycles and costs Build strong relationships with your customers Stay ahead of your competition 4
- 5. Our Value to You •Integrated Marketing Solutions Data Analytics Database Management Delivery Customer profitability Channel & purchase propensity CRM Database Processing scores Marketing database Data Loyalty scores E-mail Loyalty programs Satisfaction analysis Enhancement Mobile Data Acquisition Merge Purge Social Media NCOA Phone Customer/ Overlaid buying Do Not Mail Mail Market Research B2B data behavior Psychographics Infogroup B2B credit data Firmagraphic Segmentation Consumer data Customer Demographics Intelligence Vertical Files Competitor Intelligence Consistent improvement through marketing and business intelligence 5
- 6. Our Winning Strategy Data Input & Collected High Value Data Sales & Marketing Market & Customer Digital Engagement Sales Measurable Stats Returned to Professionals Intelligence Solutions Enablement Results Strengthen Data 6
- 7. How we do it Infogroup supplies solutions which result in businesses’ growth. Our high-value data, customer & market intelligence, digital engagement solutions and sales enablement offerings work independently or together to take you marketing and sales to the next level. High-value data feeds into all of the other three capabilities and is the core ingredient to make them successful. Market & Customer Intelligence High Value Data Digital Engagement Solutions Sales Enablement 7
- 8. High-Value Data Data itself is not valuable, it is looking for insights within data that are relevant to a particular business that will add value to their marketing tactics to drive their business growth. We have the highest quality and most relevant marketing and sales data tailored to consumers and businesses of all types and sizes powering your business growth. B2C and B2B data 220 million consumers - 17 million businesses Seamless integration with relevant 3rd party data sources Consumer data -- demographics on lifestyle and customer purchase behavior Business data – firmagraphics that help businesses understand, segment, and target key executives for small to enterprise businesses in specific industries, and more High Value Data 8
- 9. Market & Customer Intelligence Our exceptional analytical capabilities transform educated guesses into true insights, so clients can target more intelligently and better manage the entire marketing lifecycle thus powering their business growth. From customer acquisition and relationship development to retention and reactivation From a simple customer profile analysis to sophisticated double matrix modeling Enriched customer profiles through targeted segmentation and modeling, enhancing business intelligence Deeper understandings and relationships with existing customers to build customer loyalty 9
- 10. Digital Engagement Solutions We help marketers leverage powerful interactive technologies to reach today’s plugged-in and mobile customers. We offer a variety of web- based multi-channel business intelligence and marketing platforms powering your business growth. We build and execute intelligent, engaging customer retention and acquisition campaigns across a host of channels, including: mobile and SMS, email, database and social media. Strong, scalable and flexible systems and reporting infrastructure Retention and email acquisition capabilities Email append, email update, reverse email append, email match & deploy services 10
- 11. Sales Enablement Our products transform sales by understanding the ideal targets for each sales professional and then continuously delivering the most timely and relevant opportunities personalized by their profile. By focusing on the right prospects at the right time in the sales cycle, we allow sales professionals to focus on real selling opportunities powering their business growth. Real-time intelligence in a personalized manner to engage and connect with the right prospects Direct dial numbers and emails Relevant sales trigger events In-depth company information Social selling opportunities 11
- 12. Point Of Interest Distribution Network [ 12 ]
- 13. Powering the growth of all types of businesses Data Hosting Infogroup securely hosts and manages client data Sales Leads List Management & Brokerage Infogroup provides data, list brokerage / Infogroup provides timely, accurate management and analysis for catalog and relevant prospecting data marketing Email Marketing Business Info / Local Search Infogroup delivers the right mix of services and Infogroup provides local business information for industry knowledge to help clients improve Internet search engine results customer acquisition and retention 13
Hinweis der Redaktion
- Although you may not think you know Infogroup, you are interacting with us everyday. We power the top 5 search engines on the internet and provide points of interest data to the leading in-car navigation systems in North America The reason that these are important statements is because of the relationships we have with these high profile companies, it keeps our data quality and accuracy at the highest levels. (Transition statement will be done once we have the verticals, our plan will be to take one of the verticals and highlight that one.)
- Introduce. (next slide)What I have heard you talk about today is getting to your customers now and what we are here to help you uncover are the opportunities to identify new business and consumer buyers (next slide)And as you are identifying them, you have to understand their behaviors. What we bring to you through the power of analytics is an understanding of customer buying triggers. And as you are doing this, (next slide)we now have the ability together to deliver relevant and targeted messages to the right people at the right time in the right way. This leads to more relevant and targeted messages, which is turn leads to better response. (next slide)And because you now understand the customers preferences and needs, it helps to build a stronger relationship with them. (next slide)As you know, it is a never ending circle. As you have identified your customers, understand their behaviors, delivered relevant messages and build strong relationships, we can now continue to help you refine your marketing and sales efforts in the most cost effective ways.(next slide)All of this while staying ahead of the competition through our competitive research. (next slide)Infogroup brings the power to engage and connect with your customers now.
- Our winning strategy begins with data end ends with data. Data is the key to everything, but data itself is not important, it is finding the right data to make the right business decisions with. This is our entire process to get to high-value data.
- You can utilize the most relevant and actionable marketing data. We own over 220 million consumers and 17 million businesses for our clients to tap in to for targeting the most qualified prospects or to enhance their own customer databases to make a more selectable target audience for retaining current customers. We also have the ability, when we don’t own a specific data set, to seamlessly integrate 3rd party sources into a marketing campaign. We have over 100 demographic and lifestyle data elements to select from on our consumer data as well as complete firmagraphic information on our business file. The information on our business file is all telephone verified with over 1.2 million phone calls a month being made out of our call center in Omaha, NE. It is important to note that when speaking with other vendors, find out if they own their data or if they are a reseller. We can be very competitive on pricing because we compile and own our data.
- You can utilize the most relevant and actionable marketing data. We own over 220 million consumers and 17 million businesses for our clients to tap in to for targeting the most qualified prospects or to enhance their own customer databases to make a more selectable target audience for retaining current customers. We also have the ability, when we don’t own a specific data set, to seamlessly integrate 3rd party sources into a marketing campaign. We have over 100 demographic and lifestyle data elements to select from on our consumer data as well as complete firmagraphic information on our business file. The information on our business file is all telephone verified with over 1.2 million phone calls a month being made out of our call center in Omaha, NE. It is important to note that when speaking with other vendors, find out if they own their data or if they are a reseller. We can be very competitive on pricing because we compile and own our data.
- You can utilize the most relevant and actionable marketing data. We own over 220 million consumers and 17 million businesses for our clients to tap in to for targeting the most qualified prospects or to enhance their own customer databases to make a more selectable target audience for retaining current customers. We also have the ability, when we don’t own a specific data set, to seamlessly integrate 3rd party sources into a marketing campaign. We have over 100 demographic and lifestyle data elements to select from on our consumer data as well as complete firmagraphic information on our business file. The information on our business file is all telephone verified with over 1.2 million phone calls a month being made out of our call center in Omaha, NE. It is important to note that when speaking with other vendors, find out if they own their data or if they are a reseller. We can be very competitive on pricing because we compile and own our data.
- You can utilize the most relevant and actionable marketing data. We own over 220 million consumers and 17 million businesses for our clients to tap in to for targeting the most qualified prospects or to enhance their own customer databases to make a more selectable target audience for retaining current customers. We also have the ability, when we don’t own a specific data set, to seamlessly integrate 3rd party sources into a marketing campaign. We have over 100 demographic and lifestyle data elements to select from on our consumer data as well as complete firmagraphic information on our business file. The information on our business file is all telephone verified with over 1.2 million phone calls a month being made out of our call center in Omaha, NE. It is important to note that when speaking with other vendors, find out if they own their data or if they are a reseller. We can be very competitive on pricing because we compile and own our data.