If you want to grow your dental practice, you have to be on Google Plus with both your Local business listing as well as your google+ profile. Integrating this into your dental marketing strategy will help you attract more new patients from people searching on the internet in your locale for a dentist. Long gone is the yellow pages. Print advertising is a crapshoot. But...people now go to the internet, specifically google, when looking for a local business or service, such as a dentist. Also, getting positive reviews on your google+ local listing will get you more phone calls.

1. azne t m arke t ing.co m http://www.aznetmarketing.co m/dentists-yo u-better-be-o n-go o gle-plus/
Google Plus For Dentists - Learn Why Right Here
Mike Pedersen
T he title was meant to wake you up if you own a dental
practice and are not on google+ yet.
By the end of this article, my hope is you will head on over
ASAP and get set up on google plus, both with your prof ile
AND your business listing, which is called Google+ Local.
As of right now, google owns the game. Most people search
on google when they are looking f or a local service or
business, such as a dental practice.
Because of this, we need to play their game. And part of that
is joining Google Plus via a gmail account. It is somewhat
straight f orward, but can be a little f rustrating at f irst. Just
hang in there, because it will be worth it in the end.
Google Local Business Listings For Dentists
I want you to take a look at the image to your right.
See in the red box? T hat is the prominent “f irst page” section
of google that is f or businesses. See how they are ABOVE
the organic (natural) rankings?
T his is critical f or you to grasp, as studies show people click
on results that are higher on the page, and these listings are
right below the google ads, which most people ignore, as
they know they are ads.
Which puts them right in the site line of the visitor, theref ore
garnering a majority of the clicks.
Google Reviews
Another critical f actor with having your google+ local listing is the ability to get reviews f rom happy patients.
Google is weighing more importance on reviews, and they are most def initely af f ecting rankings in both the
business and natural listings.
As google builds out this entire plan, you’ll soon see how it all integrates, and how important it is to have it all
in place going f orward.
T hese reviews are not only important f or rankings, but people are taking more time in researching local
businesses, including dental practices, and they are def initely reading the reviews.
If you don’t have any, and your competitor does…they win! If you have negative reviews and your competitors
have positive ones…they win again!

2. Notice my client above. He’s got 10 reviews, and nearly a perf ect score…and his picture is showing because
the authorship has been done correctly. FYI – he is the ONLY google+ local business listing showing a photo.
T he power to af f ect your practice is def initely in the hands of your patients, so hopef ully your “in-of f ice”
procedures are at the highest level to produce great reviews.
Google+ Prof ile
I know this can get conf using, but your prof ile is more of a personal page, but equally as important to your
overall google and search engine marketing strategy. You see…your prof ile gives you the opportunity to link
out to all your web properties like your dental website, blog, f acebook, twitter, youtube, linkedin, pinterest, and
any other social account you have created.
Google will see all of these links pointing out to your properties and give you a higher ranking in the search
results. T his is not the only strategy you should use to rank in google, but it’s an important one to say the
least.
Your prof ile also gives you an opportunity to show more of the personal side to you so people can see your
likes, interests, f amily and passions. T his brings a “human touch” to you on the Internet. People will see you as
real and someone they want to work with.
Google Authorship
I don’t want to get too technical in this article, but in f uture
articles I will go in much greater depth on each topic.
What authorship does is allow you to “own your content”.
When google sees you author prof ile linked to your content,
they will start building a trust in you as a top notch dentist,
and this in turn will help you get your content ranked higher in
google, bringing you more traf f ic to your website, and
potential calls to your practice.
T his is a client of mine ranked f irst page google f or a great
term, and notice his picture is the ONLY one on the page.
T hat is because we have implemented google authorship, and
it’s working nicely. When you see an image next to a result,
you are more apt to want to click on that result.
Also google, has another link called “More By” which people
can click on to consume more of the content of your website.
Can you see how powerf ul this is? And, how given this example, no one is doing it in the dental niche?
In the dental niche, authorship is not being implemented at all (except f or my clients ); which gives you a
huge advantage over your local competitors. If you can be f irst to market with authorship, you will start to

3. own the f irst page of google with your content.
I’m going to end this article now, but I hope this has opened your eyes to what google is up to, and what you
need to do to win over your local market. T his was not meant to be a “how to” article; I’ll do that in the near
f uture.
Do You Need Help Wit h Your Google+ Presence? Cont act Us Today To Schedule A
Compliment ary St rat egy Session
Mike Pedersen
+Mike Pedersen has been an Internet Marketing Specialist f or 13 years, and is now helping local
dentists attract more patients using strategic Internet and Mobile Marketing plans specif ic to the
needs of the practice.
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