Learn what LinkedIn premium accounts can do for you and where LinkedIn Sales Navigator comes into play. See what they cost and what the GOTCHA'S are. This presentation is filled with concise take-aways. Presenter is Mike O'Neil, The LInkedIn Rockstar. Mike is the founder of Integrated Alliances, the world's first LInkedIn training and services firm
35. Dual Inboxes
• LinkedIn Inbox
o For Invitations, Introductions, Messages, InMail*
o Direct Link to Sales Navigator Inbox
• Sales Navigator Inbox
o For InMail (second pool), Messages
• Direct Links between the two Inboxes
39. Dual Inboxes are one of the biggest
challenges for users. Most of the
Inbox activity will remain on the
LinkedIn side vs Sales Navigator.
Take-away
48. Centralized billing is only available
with Sales Navigator. The company
is invoiced for licenses and the
company owns them. Many will
buy BOTH Premium and Navigator.
Take-away
50. Only in LinkedIn
• Profile editing
• Company Pages (incl. editing)
• LinkedIn network
• LinkedIn Groups
• Individual status updates
• Publishing on Pulse
51. Only in Navigator
• Lead recommendations
• Lead tracking
• Prospect update streams
• InMails (many, second pool)*
• Corporate billing option
• Network sharing (TeamLink)
52. Leads and Navigator
• Suggestions from LinkedIn
• Find individual in LinkedIn
o View in Navigator
o Save as Lead
• People also viewed area
• Similar people area
• Viewed profile area
53. Each has features and many people
will be interested in having both
LinkedIn Premium and Sales
Navigator to get all the features.
Take-away
58. Salesforce Integration
• Companies download to Accounts
• Account Contacts download to Leads
• Leads in Salesforce.com are different
• Daily download (vs sync.)
o Can trigger it manually (break and reset)
59. There is very little integration, it is
essentially a 1-way, nightly data
dump of new Accounts vs a sync.
Take-away
61. Taking Care
• Licenses are recycled, but data is lost
o Social Media policy updates needed
• Still need premium account
o Navigator alone is not enough
• Powerful management reports
o Useful, but not timely
• Retraining may be needed
62. When Sales Navigator licenses are
recycled, data is lost and a social
media policy (or update) is needed.
Take-away
66. How I Can Help
• LinkedIn Consulting for Companies
• Corporate Training
o LinkedIn, Social Selling, Sales Navigator
o Workshop, Webinar, E-Learning
• Conference Speaking
• LinkedIn Coaching Programs for Individuals
67. Integrated Alliances deeply
understands LinkedIn and Sales
Navigator and can teach your
how sales reps how to use each
more effectively to boost sales.
Take-away