Not really a presentation, but ideas about the way media is evolving, including several mindmaps. Please share your thoughts and ideas.

1. FUTURE MEDIA
Trends, opportunities and challenges
@mikemullane

2. OVERVIEW
• How will we consume media in 2020?
• Live TV
• Second screen & interactivity
• Radio
• The audience

3. HOW WILL PEOPLE
CONSUME MEDIA
IN 2020?

4. “If I knew for sure, then we would know exactly
what to do. I think traditional media in
combination with social media will have a
strong position. A lot of consumption will be
digital in some way, but many people won't
want to choose all the time and will still need to
be fed and looked after. Therefore I think that
listening to radio will still be strong in the
future because of the medium's immediacy. We
have to develop traditional terrestrial
broadcasting along with finding new ways to
reach the audience on other platforms. The
smartphone, mobile, will be the number one
gadget for media consumption.”
(Cilla Benkö, DG SR and EBU ExBo)

5. “Digitally, on multiple devices and platforms,
with (Super High Definition) television in the
living room still being the primary viewing
platform.”
(Anthony Edgar, Head of Media Operations, IOC)

6. “Voraciously. Personally. „Mobile-ly‟. Diversely.
Beyond that the honest answer is that I don't
know. Go back 10 years and see if anyone
predicted Facebook and Twitter.”
(Charlie Beckett, POLIS LSE)

7. “Through glowing rectangles, like today, only
thinner and cheaper and not nailed to the wall.”
(Ben Hammersley, Journalist, author, technologist)

8. LIVE TV:
OPPORTUNITIES &
CHALLENGES

9. LINEAR TV – OPPORTUNITIES AND CHALLENGES

10. SECOND SCREEN:
OPPORTUNITIES &
CHALLENGES

11. SECOND SCREEN – OPPORTUNITIES AND CHALLENGES

12. SOURCE: GFK MRI iPANEL 2012

13. SOURCE: GFK MRI iPANEL 2012

14. RADIO:
OPPORTUNITIES &
CHALLENGES

15. RADIO – OPPORTUNITIES AND CHALLENGES

16. “With the possible exception of the UK, there
has been a steady decline in weekly reach and
listening times over the years in most
countries.”
(Music in the Multiplatform Age, EBU 2012)

17. THE PEOPLE
FORMERLY KNOWN
AS
THE AUDIENCE

18. “The people formerly known as the audience
are those who were on the receiving end of a
media system that ran one way, in a
broadcasting pattern, with high entry fees and
a few firms competing to speak very loudly
while the rest of the population listened in
isolation from one another— and who today
are not in a situation like that at all.”
(Jay Rosen, 2006)

19. SOURCE: ‘POST INDUSTRIAL JOURNALISM’ REPORT