Strategies and tactics for using new and social media specifically as it relates to retail. Includes Facebook, blogging, consumer review sites like Yelp and FourSquare, text messaging and smart phone applications, video/YouTube. Presentation given by Mike McDowell (KPS3 Marketing) at Reno City Hall in May of 2010.

1. New Media for Retail Mike McDowell

5. It’s not that scary

6. All media was “new media” at some point

7. Things are changing quickly

8. IBM forecasters are predicting a greater disruption in communication in the next five years than we’ve seen in the past 50 years combined.

9. Want proof?

10. Time to reach 50 million users: RADIO 38 Years TELEVISION 13 Years INTERNET 4 Years FACEBOOK 9 MONTHS

11. A communication SHIFT from a BROADCAST model to a MANY-TO-MANY model

12. Broadcast Style

13. Broadcast Style

14. Many-to-Many Style

15. Genuine Conversation

16. You have a LOT of choices when it comes to new media tools: Blogs Microblogs Social Networks RSS Feeds Mobile Widgets PodCasting Video Mashups Social Bookmarking Applications Photo Sharing Wikis SMS Geo-marketing

18. WHY?

19. Why social media for retail? - Brand Awareness - Brand Loyalty - Brand Advocacy - Engage Customers

20. What are you afraid of? “What if people say bad things about us?” “We can’t control them.”

21. What do they want from you? - Info on Deals - Info on Products - Slice of Life - Brand Association - Customer service (only 5%)

23. Strategy FIRST

24. - 400+ Million People - Largest Social Network - 500 Billion Minutes per Month - Avg User - 70 Pieces of Content/month

33. Blogging

34. Blogging

35. Blogging

36. Blogging

38. Cell Phones

39. Smartphones - Smartphones - 18% - Internet and applications - Approx 170,000 apps (iPhone) - Avg user has 65 apps (iPhone)

40. Mobile Marketing/Text Messaging

41. Mobile Marketing/Text Messaging

42. Mobile Marketing/Text Messaging Text to be notified before a price change

43. Mobile Marketing/Applications

53. - Customers “Check In” - Game; Awarded Badges - Offer Tips/Reviews - Find New Places and People

54. - Mayor Specials - Check-in Specials - Frequency Specials - Wildcard Specials

61. - Search is the #1 online activity - 65-70% use Google - Opportunity to be found - Local Listings

69. Questions?