Digital marketing is an all-encompassing term representing numerous online methods for marketing and growing a business.For start-ups, launching a robust or a large-scale campaign and facing the competition while making their way to the top can be a task. So, hiring a Digital marketing company will come in handy.

1. digital marketing agencies
Top Digital Marketing Metrics To Track In 2018
Digital marketing is an all-encompassing term representing numerous online
methods for marketing and growing a business.
For start-ups, launching a robust or a large-scale campaign and facing the
competition while making their way to the top can be a task. So, hiring a
Digital marketing company will come in handy.
Also, digital marketing has become data-driven. So, it is imminent to keep
track of metrics nowadays.
Talking about metrics, the first and foremost thing to take care of is — the
total website visits. While tracking the total number of website visitors might
seem frivolous, it is the best way to determine how effective your digital
marketing strategies have been.
best digital marketing companies

2. digital marketing agencies
Once that is done, you can move on to keep a check on all the other metrics.
But, tracking all of them and coming up with strategies to improvise all of
them is not possible.
So, we have categorized and listed down certain metrics
which are critical for your digital marketing strategy for
2018:
1. Overall Conversion rate
The website conversion rate can be determined by dividing the total number
of visitors to the net conversions across your site.
Hence, it is also important to monitor the number of website visits. Website
visits don’t just include the people who found you organically on search
engines. It consists of visits from users who found you on social media, who
saw your paid ads, who came from other websites and those who came in by
your email marketing.
Now, there is no set benchmark for conversion rates. Because the prospects
and definition of conversion differ from business to business and product to
product.
To increase your conversion rate, you can work on:
1. The landing page — The importance of a great landing page cannot be
stressed enough. A video landing page can do wonders for your site.
2. The content — If you don’t have sufficient content or if you don’t have
the right cms in place, driving conversions will be hard. If all your
content is stuffed in the resources section, no user will take the pain to
go and find all the content.
best digital marketing companies

3. digital marketing agencies
2. Blog subscribers
Interacting with the prospective clients is as necessary as your sales and
marketing campaign. Blogs provide a medium to engage with your audience.
Based on them, you can channel conversations with the readers. Also, blogs
also provide a better picture of your brand and can give detailed information
about your products.
Moreover, blogging helps in getting your company found by prospective
clients. Publishing more articles means more indexed pages to rank. Even if
your reader count is not that wide, with every new article, you would drive
new readers towards your article. This, in turn, will increase your leads and
sales opportunities with every new article.
How to drive more subscribers?
Promote the blog as an informative write-up, not just a promotional thing.
Also, promote Call To Action so that readers sign up for your blog. Make
subscribing to the site an easy process. Lastly, don’t violate any rules or spam
them with over promotional articles. Also, if you want to build a strong user
base, you can avail the services of digital marketing agencies.
3. Cost per conversion
Cost per conversion is the average time you spend on bringing a visitor to
your sales funnel. It basically includes all the high-value tasks which might
lead to a purchase.
If you shorten the average time period you spend on one customer, it makes
a huge difference in the net customer revenue. How to do it effectively?
Start with identifying the stage where maximum lags and delays occur. It can
be in any of the stages- the reference stage, qualification stage or diagnostic
best digital marketing companies

4. digital marketing agencies
stage. Once you are able to identify where the problem lies, searching for a
solution would be an easier task.
4. Visitors from organic search
The number of visitors who visit your website directly from the search
engine results is a clear indication of how well the site is working to drive
people. This number depicts what percentage of people are searching
directly for information related to your business or the service you provide.
If you are invisible to search engines, you won’t drive traffic to your site.
Instead, people might go to your competitor’s site. To increase your visibility
on the search engine, you can also hire the services of top SEO companies.
A lot of factors go into making sure that your website shows up at the top.
Factors include page speed, image optimization and responsiveness of the
page. For optimizing further you can do keyword research and contextual
optimization. It also helps if you know what the latest SEO trends are.
By improving your technical SEO and content related SEO, you can increase
the number of people coming from organic searches.
EndNote:
These metrics will help your business to make a real-time and informed
decision when it comes to framing strategies and improvising further.
Try to keep track of these crucial metrics and you will see the benefits in no
time!
Source Link:-
https://blog.markgrowth.com/top-digital-marketing-metrics-to-track-in-2018-94ef48bc50d9
best digital marketing companies