A chatbot is a computer program which can mimic human conversations in the form of text or speech using artificial intelligence.Apart from handling customer enquiries, chatbots can engage in outbound digital marketing as well.

1. Chatbot Development Companies
Chatbots — A Crucial Parameter For Your Digital
Marketing Strategy
Have you ever noticed? You visit a website and within seconds a chat
window pops up, offering to help you out. Happens almost every time, right?
That’s a chatbot in action.
Chatbot:
A chatbot is a computer program which can mimic human conversations in
the form of text or speech using artificial intelligence.
Chatbots are used mainly for interacting with numerous people and are
programmed to resolve queries and hold communications at a more formal
level.
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Chatbots also facilitate reading and receiving information, asking queries and
even purchasing for that matter.
Why are chatbots becoming increasingly mainstream?
Chatbots are intuitive, low-key and engaging. So, people instantly hooked on
to the idea of a chatbot, despite the fact that such a concept based on
artificial intelligence was introduced for the first time in the market.
According to research, 57% of customers preferred live chat to get their
queries answered.
Also, for communicating with a chatbot, there is no need to leave the page
or move onto a new application. You just have to click on the conversational
window which is present at the corner of the page you are currently on.
The ease and familiarity of chatbot have made people latch onto the idea of
a chatbot for digital marketing.
Essentially, chatbot is a programmable software which can carry a certain set
of actions. They are cost-effective and can be set up easily without any
effort.
The rise of chatbots is majorly dependent on several factors:
● Increasing popularity of messaging apps
● The booming mobile app economy
● The rise of AI and other cognitive technologies
What can chatbots do for digital marketing?
1) Improve service experience
Chatbots are programmed to emulate live chat and talk with customers.
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The chatbot has the ability to take care of all the things right from asking
about the customer’s needs to answering queries the customer might have.
Every customer expects a quick and responsive service when they approach
a website.
Quick response, accurate results and an answer to all their queries, this is
what a customer expects.
All these services are delivered by the chatbot.
Chatbots are so well programmed that they can give a number of responses
to all the possible queries a customer can have. These questions which are
most likely to be asked and their responses are programmed in the database
of the chatbot.
Now, what are the major advantages?
● Reduce customer wait time
● Reduce service reps needed by the customer
● 24*7 service available
● No need for a live representative
This is what will convert a first-time buyer into a long-term customer.
2) Engage customer after the sales
Apart from handling customer enquiries, chatbots can engage in outbound
digital marketing as well.
Chatbots can handle proactive customer engagement and send follow up
messages. This can be very fruitful for digital marketing.
One of the digital marketing strategies is to ensure that your buyers are
satisfied with their purchase and also send routine follow-ups.
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Also, chatbots can help in announcing a new offer or a new product launch,
3) Powerfully express your brand
Building brand value is a quintessential aspect of digital marketing. Chatbots
help to distribute content that echoes with the value of the company and
which can also form a connection with the customer.
Chatbots help in promoting the brand by interacting with people regarding
the brand benefits, discounts and other promotional offers.
Chatbots can also be programmed to provide metrics like customer
engagement levels, brand mentions and leads turning into customers.
4) Collect data and research
While chatbots are interacting with customers, they can be programmed to
collect data, monitor customer behaviour and keep a check on the buying
pattern of the consumers.
Using the data, businesses can get an idea of the consumer mindset and the
buying pattern of the consumers.
This data can help businesses understand the market value of the product
and can plan their digital marketing strategies accordingly.
This will help your company save money and time by not hiring additional
resources.
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5) Social media marketing
Social media is generally the most preferred platform to advertise and
promote your brand. Chatbots can be added as an extension on various
social media platforms for basic level enquiries and to resolve initial level
queries. You can also hire one of the Top social media agencies to take care
of all your social media and digital marketing needs.
Benefits of chatbot:
So, after having a look at what chatbots can do for digital marketing, let’s
glance at some other benefits of the chatbot:
1. Available 24*7
2. Saves time
3. Is quick and agile
4. Cost-effective
5. Can gather data
6. Analyse data
Endnote:
Who would have thought that communication would reach to such an extent
that it wouldn’t require humans but still be realistic and accurate?
So, chatbots can help your digital marketing strategy in the following ways:
● With their real-time interaction, chatbots can convert visitors to
customers
● They are can be programmed for data collection, cross-referencing and
demographic analysis
● Chatbots function as brand ambassadors
● They provide a dynamic, real-time and seamless interface
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Customers always want an amazing experience and chatbots are going to
provide customers what they want. So, chatbot can be the connecting bridge
between your brand and potential customers.
If you are still considering whether to use chatbots or not, by all means, try
them out!
Source Link:-
https://artplusmarketing.com/chatbots-a-crucial-parameter-for-your-digital-marketing-strategy-54
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