Worst Email Drip Campaign I Have Ever Seen

1. Worst Email Drip Campaign I Have Ever Seen

2. Just making sure you saw this.
I've reached out a couple times, but I haven't
heard back. I'd appreciate a response to my email
below.
I'm sure you're busy, but if you could respond to
my email below, I can cross this off my list.
Should I stop bothering you?
2 DAYS LATER
1 DAY LATER
1 DAY LATER
1 DAY LATER

3. Did you read my email about appointment setting
services?
DID YOU READ MY EMAIL FOLLOW-UP
I recently sent you a couple of emails, did you see
them?
I sent you an email a while back and I haven't
heard from you.
Michael did you receive my previous message?
Hey Michael, I’m sure you’re busy, wanted to
bump this up!
I know you're busy. Just making sure this email
didn't get buried.
• One email with the main information
• Short follow-up emails that point back to email 1
NOT OPTIMUM
• No obligation to the salesperson
• The answer does not help the salesperson
• No additional information

4.  Prospects are busy
 Prospects get a lot of emails
 Prospects are likely to not respond
 Prospects have no obligation
Assumptions
 Send multiple emails
 Do not refer to other emails
 Divide message across many emails
 Each email is independent
Optimized Strategy

5. Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS

6. Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS
Delay
(1 or 2 weeks)
Delay
(1 or 2 weeks)
PAIN
QUESTIONS
PRODUCT
VALUE
POINTS
Email #9
Email #8
Email #7
Delay
(1 or 2 weeks)
PRODUCT
CUSTOMER
EXAMPLE
PRODUCT
PAIN
QUESTIONS
PRODUCT
VALUE
POINTS

7. Search Engine Optimization (SEO) Services
FEATURES
• Modify the website to
improve how it is viewed
and tracked by search
engines
• Onsite and offsite
improvements to improve
search engine ranking
• Create content for website
• Develop target keyword
strategy
• Generate backlinks pointing
back to the site
DIFFERENTIATION
• We use AI to generate content
• We have a proprietary
algorithm for generating an
FOR BUSINESSES
IMPROVEMENTS
• Get more website traffic from search
engines
• Get their website to rank on the first
page
• Increase leads generated online
• Decrease time they spend on search
engine optimization
CHALLENGES/CONCERNS
• Website is not ranking well on related
keyword searches ‘Not generating
enough leads online
• Difficult to increase website traffic
• SEO can be time-consuming and
complicated
PAIN QUESTIONS
• How much of a priority is it to
increase your website traffic?
• How do you feel about how your
business is coming up in related
keyword searches?
• How do you feel about the number of
leads that you are generating online?
• How do you feel about the amount of
time you are spending on SEO-
related tasks?
CUSTOMER EXAMPLE
• We worked with a startup
business owner
• They were not ranking very well
on target keyword searches.
• We helped to solve that by
providing our SEO services.
• This helped to get their website
to rank on the first page
• Also helped to increase the
number of leads they were able
to generate online
PRODUCT TARGET VALUE PAIN QUESTIONS
CUSTOMER
EXAMPLE
• How active are you in the area of
improving the SEO of your website?
• Who handles the SEO of your
website?
• Have you ever hired an outside
company or consultant to help you
CURRENT STATE QUESTIONS

8. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
Building Blocks

9. Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS

10. VALUE
POINTS
Cold Email – Value
Subject Line: Get more website traffic from search engines
Hello [Contact First Name],
The reason for the email is that we help businesses to:
• Get more website traffic from search engines
• Get their website to rank on the first page
• Increase leads generated online
• Decrease time they spend on search engine optimization
I don't know if you want to improve those areas and that is why I am reaching out.
Are you available for a brief call where we can learn about you and can share some
examples of how we have helped businesses to get more website traffic from search
engines?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target

11. PAIN POINTS
Cold Email – Pain
Subject Line: Difficult to increase website traffic
Hello [Contact First Name],
The reason for the email is that we help business owners with the challenges of:
• Difficult to increase website traffic
• Website is not ranking well on related keyword searches
• Not generating enough leads online
• SEO can be time-consuming and complicated
I don't know if you are concerned about any of those areas and that is why I am reaching
out.
• Are you available for a brief call where we can learn about you and can share some
examples of how we have helped bbusinesses to get their website to rank on the first
page?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target

12. CUSTOMER
EXAMPLE
Cold Email – Name Drop
Subject Line: Helped TigerTech to get on the first page of Google
Hello [Contact First Name],
We worked with TigerTech and they were having difficulty figuring how to increase website
traffic.
We helped them to solve that by getting them on the first page of Google search results and
this ultimately helped to double the leads they were generating online.
I don’t know if we can help you in the same way and that is why I am reaching out.
Are you available for a brief call where we can learn about you and can share some examples
of how we have helped businesses to increase leads generated online?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target

13. PAIN
QUESTIONS
Cold Email – Pain Questions
Subject Line: How much of a priority is it to increase your website traffic?
Hello [Contact First Name],
Can we help you in the same way that we have helped other businesses? These are some of
the questions I would ask to figure that out:
• How much of a priority is it to increase your website traffic?
• How do you feel about how your business is coming up in related keyword searches?
• How do you feel about the number of leads that you are generating online?
• How do you feel about the amount of time you are spending on SEO-related tasks?
Do any of those connect with a challenge or interest that you have?
If so, let’s put a few minutes on the calendar to have a brief conversation.
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target

14. PRODUCT
Cold Email – Product
Subject Line: Search Engine Optimization Services
Hello [Contact First Name],
f we determine that we can help you, it might lead us in a direction of talking about our Search Engine
Optimization Services, which includes:
• Modify the website to improve how it is viewed and tracked by search engines
• Onsite and offsite improvements to improve search engine ranking
• Create content for website
• Develop target keyword strategy
• Generate backlinks pointing back to the site
Some ways we differ are:
• We use AI to generate content
• We have a proprietary algorithm for generating an optimum list of target keywords
• We have been doing this since the early 2000’s
Are you available for a brief call where we can learn about you and can share some examples of how
we have helped businesses to Increase leads generated online?
Best Regards,
Key:
Value Point
Pain Point
Pain Question
Product
Target

15. Cold Email – Last Attempt
Subject Line: Get their website to rank on the first page
Hello [Contact First Name],
I have not been able to connect with you and thought I would try one last time. I am reaching out
because we help businesses with:
• Get more website traffic from search engines
• Get their website to rank on the first page
• Increase leads generated online
• Decrease time they spend on search engine optimization
If I don't hear back from you, I will assume you are not interested in those improvements or that you are
the not right person to speak with and I will close the file.
If I should be contacting someone else regarding this, any pointing in the right direction would be greatly
appreciated.
Best Regards,
VALUE
POINTS
Key:
Value Point
Pain Point
Pain Question
Product
Target

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www.linkedin.com/in/mhalper/
@michael_halper

18. SMART
Sales
System
S
M
A
R
T
ales
essaging
nd
esponse
actics

19. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

21. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

23. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

25. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

27. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

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29. www.salesscripter.com