6. I am not interested.
We are not making any changes.
We do not have budget right now.
We already use someone right now.
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
I understand. If I could ask you real quick:
• How difficult is it to teach reps everything they need to say?
• Do you need to decrease the time it takes to get sales reps ramped up and
producing?
• How much pressure is there to get reps performing better?
• Is the training department getting the credit it deserves?
7. I understand. If I could ask you real quick:
• Are you all using any type of sales scripts or sales playbook?
• Do you use and teach any type of sales methodology?
• Do you provide sales training to your sales staff?
• Do you have a new hire onboarding training program?
• How many sales reps do you have?
• Are you doing any type of cold outreach?
• When was the last time you considered other options in this area?
• Are you the right person to discuss this area with?
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
I am not interested.
We are not making any changes.
We do not have budget right now.
We already use someone right now.
8. I understand. And I want you to know that I am not reaching out to you to try to sign you
up or sell you anything. More so, we are just looking to open the dialogue between our
two companies and have an initial conversation.
We would like to learn a little more about you and possibly share some information
about us. That way, when you begin your budget planning or when your are needing to
make a change, you can know who we are and how we can help.
Are you open to putting a brief conversation on the calendar? It does not have to be this
week or next, we are not going anywhere.
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
NAME DROP
PRODUCT
INTRO
CLOSE
I am not interested.
We are not making any changes.
We do not have budget right now.
We already use someone right now.
11. Cold Email Prospecting Workshop Video Series
Video 1: Cold Email Messaging Strategy
Video 2: Building a Cold Email Campaign
Video 3: Using LinkedIn to Find Prospects
Video 4: Following Up on Cold Emails