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How i Use MailChimp for Email Drip Marketing

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How i Use MailChimp for Email Drip Marketing

  1. 1. How I Use MailChimp for Email Drip Marketing
  2. 2. Segmenting Contacts Creating Content Building Opt-In List Creating Email Campaigns Following Up
  3. 3. COLD PROSPECTS WARM PROSPECTS CURRENT CUSTOMERS PAST CUSTOMERS REFERRAL PARTNERS Segment Contacts Into Different Groups
  4. 4. COLD PROSPECTS WARM PROSPECTS REFERRAL PARTNERS CURRENT CUSTOMERS PAST CUSTOMERS
  5. 5. Segmenting Contacts Creating Content Building Opt-In List Creating Email Campaigns Following Up
  6. 6. PRODUCT INFORMATIVE • Product features • Product updates • Company information • Press releases • Case studies • Tips and best practices • Industry updates • Trends and statistics ABOUT YOU ABOUT THEM
  7. 7. Product Selling Consultative Selling Company Product Features Benefits Goal: Get Customers Value Pain Points Questions Product Company Name Drop Goal: Starting Conversations
  8. 8. VALUE POINTS • Increase the revenue generated through their website • improve website conversion rates • Increase website traffic TARGET BUYER Small businesses PAIN POINTS • Need to generate more revenue through the website • Website visitors are not converting to customers • There is a need to increase website traffic PAIN QUESTIONS • How important is it to get more revenue out of your website traffic? • How important is it for you to improve your website conversion rates? • Do you need to increase website traffic and visitors? CURRENT STATE • Do you currently have someone that can make changes to your website? • Are you currently working with a web design agency? • How happy are you with person working on your website? • When was the last time you refreshed your website? • How much traffic are you currently getting to your website? • What CMS platform is your website built on? • When was the last time you considered redoing your website? • How many different websites do you currently have? • Are you the person to that makes decisions regarding your website? NAME DROP • We worked with an accounting firm and helped them to do a complete refresh of their corporate website. • This helped to improve how they told the story of what they do and the services they provide to website visitors. • After only 6 months, they increased the number of leads that they were generating through their website by over 500% and increase their overall revenue by 20%. OBJECTIONS / FAQs • It is too difficult to change the because of the platform we use • We don’t have time to work on this • It is not a priority, it is good enough PRODUCT Web design services FEATURES • Design and build websites • Graphic design • Copywriting DIFFERENTIATION • We only work with accountants • We use AI to develop the optimum website layout • We guarantee results COMPANY FACTS • Won design awards 5 years • In business for 30 years • Woman owned business
  9. 9. Segmenting Contacts Creating Content Building an Opt-In List Creating Email Campaigns Following Up
  10. 10. Segmenting Contacts Creating Content Building an Opt-In List Creating Email Campaigns Following Up
  11. 11. 2 Types of Email Formats PLAIN TEXT HTML • One-to-one appearance • From email real person • One-to-many appearance • From email company name
  12. 12. COLD PROSPECTS WARM PROSPECTS CURRENT CUSTOMERS PAST CUSTOMERS REFERRAL PARTNERS PRIMARY CONTENT SECONDARY CONTENT PRODUCT INFORMATIVE PRODUCT INFORMATIVE INFORMATIVE PRODUCT PRODUCT INFORMATIVE INFORMATIVE PRODUCT FORMAT TIMING 1 to 2 weeks between emails 2 to 3 days between emails 2 to 3 days between emails Monthly Monthly
  13. 13. Segmenting Contacts Creating Content Building an Opt-In List Creating Email Campaigns Following Up
  14. 14. Please Like Comment Share Subscribe Thank You!!!
  15. 15. Follow Us @salesscripter / @sales_halper @salesscripter / @michael_halper @salesscripter www.linkedin.com/in/mhalper/ @sales_halper
  16. 16. SMART Sales System S M A R T ales essaging nd esponse actics
  17. 17. Sales Tools (Scripts) Call Scripts Email Messages Voicemail Scripts Objection Responses Meeting Scripts Sales Presentation Sales Message (Sales Pitch) Product Target Buyer Type Value Points Pain Points Pain Questions Name Drop Examples Sales Tactics and Processes (Tips) Cold Calling Cold Emailing Voicemail Strategy Objection Handling Dealing with Gatekeepers Meeting with Prospects Qualifying Sales Process Networking Closing Level 1 Level 2 Level 3
  18. 18. Get your copy here https://www.amazon.com/dp/0578615762
  19. 19. www.salesscripter.com

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