A Good LinkedIn Voice Message Example

1. A Good LinkedIn Voice Message Example

2. When using [Competitor], I know they are
leaving money on the table in terms of revenue.
Pain Point

3. When using [Competitor], I know they are
leaving money on the table in terms of revenue.
Pain Point

4. Value
Proposition
• Higher international payment acceptance
• Higher international payment conversions
• Unlock 10 to 17% in revenue

5. Value
Proposition
• Higher international payment acceptance
• Higher international payment conversions
• Unlock 10 to 17% in revenue

6. Close
Even if you’re not looking to make any changes right
now.
I think it would be worth you having a conversation
with one of our billing experts about where some quick
wins could be.
• Higher international payment acceptance
• Higher international payment conversions
• Unlock 10 to 17% in revenue

7. Close
Even if you’re not looking to make any changes right
now.
I think it would be worth you having a conversation
with one of our billing experts about where some quick
wins could be.
• Higher international payment acceptance
• Higher international payment conversions
• Unlock 10 to 17% in revenue

8. INITIAL CONTACT
CONVERSATION
EXPLANATION
PURCHASE

9. Close
Even if you’re not looking to make any changes right
now.
I think it would be worth you having a conversation
with one of our billing experts about where some quick
wins could be.
• Higher international payment acceptance
• Higher international payment conversions
• Unlock 10 to 17% in revenue

10. Close
Even if you’re not looking to make any changes right
now.
I think it would be worth you having a conversation
with one of our billing experts about where some quick
wins could be.
• Higher international payment acceptance
• Higher international payment conversions
• Unlock 10 to 17% in revenue

11. INTERNATIONAL PAYMENT PROCESSING
FEATURES
• Online shopping cart
• Subscription management
• Invoicing
DIFFERENTIATION
• We are better able to handle
international pricing and taxes
FOR SOFTWARE BUSINESSES
IMPROVEMENTS
• Increase international payment
acceptance
• Increase international payment
conversions
• Unlock 10 to 17% in revenue
CHALLENGES/CONCERNS
• International payment processing is more
complex
• Deals are lost outside the US when
payment processing is not configured
properly
• Money can be left on the table if not using
the right payment processor
PAIN QUESTIONS
• How do you feel about how you are
processing payments outside the
US?
• How important is it for you to improve
your website conversion rate?
• How concerned are you about
leaving money on the table with
international customers?
CUSTOMER EXAMPLE
• We worked with software
business
• They were not customizing their
prices in each country.
• We helped to solve that with our
international payment
processing.
• This helped to increase
international payment
conversions
• Also helped to increase
international revenue by 24%
PRODUCT TARGET VALUE PAIN QUESTIONS
CUSTOMER
EXAMPLE

12. VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
Building Blocks

13. Cold Call Script
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CURRENT
STATE
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
OPEN
CLOSE

14. Cold Email Campaigns
Email #1 Email #2
Delay
(1 or 2 weeks)
Email #3
Delay
(1 or 2 weeks)
Email #4
Delay
(1 or 2 weeks)
Email #5
Delay
(1 or 2 weeks)
Email #6
Delay
(1 or 2 weeks)
VALUE
POINTS
PAIN POINTS
PAIN
QUESTIONS
CUSTOMER
EXAMPLE
PRODUCT
VALUE
POINTS

15. VALUE
POINTS
Cold Email – Value
Subject Line: Increase international payment conversions
Hello [Contact First Name],
Great to add you to my network. I came across your profile because we help software businesses to:
• Increase international payment acceptance
• Increase international payment conversions
• Unlock 10 to 17% in revenue
I don't know if you want to improve those areas and that is why I am reaching out.
Are you available for a brief call where we can learn a little more about you and share some examples of
how we helped software businesses to increase international payment conversions?
Best Regards,
Key:
Target
Value Point
Pain Point
Pain Question
Product
EMAIL #1

16. PAIN POINTS
Cold Email – Pain
Subject Line: International payment processing is complex
Hello [Contact First Name],
We know that a lot of software businesses have challenges with:
• International payment processing is more complex
• Deals are lost outside the US when payment processing is not configured properly
• Money can be left on the table if not using the right payment processor
I don't know if you are concerned about any of those areas and that is why I am reaching out.
Are you available for a brief call where we can learn a little more about you and share some examples of how
we helped software businesses to increase international payment conversions?
Best Regards,
Key:
Target
Value Point
Pain Point
Pain Question
Product
EMAIL #2

17. CUSTOMER
EXAMPLE
Cold Email – Customer Example
Subject Line: Make it easier to teach reps what to say
Hello [Contact First Name],
We worked with a software business and they were having difficulty customizing their prices in each country.
We helped to solve that with our international payment processing. This not only helped to increase international
payment conversions, but it also helped to increase international revenue by 24%.
I don’t know if we can help you in the same way and that is why I am reaching out.
Are you available for a brief call where we can learn a little more about you and share some examples of how we
helped software businesses to increase international payment conversions?
Best Regards,
Key:
Target
Value Point
Pain Point
Pain Question
Product
EMAIL #3

18. PAIN
QUESTIONS
Cold Email – Pain Questions
Subject Line: How important is it for you to improve your website conversion rate?
Hello [Contact First Name],
I am trying to determine if we can help you in the same way that have helped other software businesses. These
are some of the questions that I would ask you to figure that out:
• How do you feel about how you are processing payments outside the US?
• How important is it for you to improve your website conversion rate?
• How concerned are you about leaving money on the table with international customers?
Do any of those connect with a challenge or interest that you have?
If so, let’s put a few minutes on the calendar to have a brief conversation.
Best Regards,
Key:
Target
Value Point
Pain Point
Pain Question
Product
EMAIL #4

19. PRODUCT
Cold Email – Product
Subject Line: The SMART Sales System
Hello [Contact First Name],
The reason I’ve been trying to reach you is that we provide international payment processing and that includes:
• Online shopping cart
• Subscription management
• Invoicing
Some ways we differ from other training programs and tools is that:
• We are better able to handle international pricing and taxes
Are you available for a brief call where we can learn a little more about you and share some examples of how we
helped software businesses to increase international payment conversions?
Best Regards,
Key:
Target
Value Point
Pain Point
Pain Question
Product
EMAIL #5

20. Cold Email – Last Attempt
Subject Line: Checking In
Hello [Contact First Name],
I sent you a few emails and thought I would follow up one last time. The reason I am trying to connect with you is
that we help software businesses to:
• Increase international payment acceptance
• Increase international payment conversions
• Unlock 10 to 17% in revenue
If I don't hear back from you, I will assume you are not interested in those improvements or that you are not the
right person to speak with, and I will close the file.
If I should contact someone else regarding this, any pointing in the right direction would be greatly appreciated.
Best Regards,
VALUE
POINTS
Key:
Target
Value Point
Pain Point
Pain Question
Product
EMAIL #6

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23. SMART
Sales
System
S
M
A
R
T
ales
essaging
nd
esponse
actics

24. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

26. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

28. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

30. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

32. Sales Tools (Scripts)
Call Scripts
Email
Messages
Voicemail
Scripts
Objection
Responses
Meeting
Scripts
Sales
Presentation
Sales Message (Sales Pitch)
Product
Target
Buyer
Type
Value
Points
Pain
Points
Questions
Customer
Examples
Sales Tactics and Processes (Tips)
Cold Calling
Cold
Emailing
Voicemail
Strategy
Objection
Handling
Dealing with
Gatekeepers
Meeting with
Prospects
Qualifying
Sales
Process
Networking Closing
Level 1
Level 2
Level 3

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