Podcasting is on the rise… again! WordPress is the perfect choice to power your budding media empire, and a podcast is a great place to start! This session will cover why now is the perfect time to start a podcast, how to get up and running quickly, strategy and monetization, and how to plan, publish, and promote your podcast.

1. Power Your Podcast with WordPress
WordCamp Milwaukee 2015
#wcmke
Why Now is the Time to Start!

2. Who Am I?
Mike Hale
Platform & API Developer
Copyblogger Media
My Blog www.mikehale.me
Twitter @MikeHale
Podcasts typehammer.com
openingact.fm

4. #wcmke
What is a
Podcast?

5. Audio File + RSS Feed + Podcast Manager
#wcmke Icons made by Freepik from www.flaticon.com are licensed by CC BY 3.0

6. Why Start
a Podcast?

7. #wcmke Photo by Mac Qin

8. Step 1: Launch
Podcast
Step 2: ???
Step 3: PROFIT!!!
Photo by Nick Ares#wcmke

9. http://www.smartpassiveincome.com/my-june-2015-monthly-income-report/
http://www.entrepreneuronfire.com/income22/
Sponsors: $11,576
Total Profit: $133,980
Income Reports - June 2015
Sponsors: $105,875
Total Profit: $290,174
#wcmke

10. Typehammer - June 2015
Total Revenue: $0.20
Total Profit: -$7.75
#wcmke

11. Why (really)
Start
a Podcast?

12. Build a
Focused
Audience

13. Build
Authority
Photo by Wikimania2009#wcmke

14. Connect With
Your
Audience
Photo by Tobias#wcmke

15. Connect with
Peers and
Mentors
#wcmke

16. Why Now?

17. Don't Call it a
Comeback
#wcmke

18. In 2013 iTunes
Podcast
subscriptions
surpassed
1,000,000,000
Photo by Rory Holmes#wcmke

19. http://www.edisonresearch.com/edison-research-conducts-first-ever-share-of-ear-
measurement-for-all-forms-of-online-and-offline-audio/
"Share of Ear" Report - May 2014
#wcmke

20. http://www.edisonresearch.com/podcast-share-of-ear/
"Share of Ear" Report - Fall 2014
#wcmke

21. Growth of Podcast Listeners

22. The Connected
Car
Photo by Steve Jurvetson
http://www.gsma.com/connectedliving/wp-content/uploads/2013/06/cl_ma_forecast_06_13.pdf
#wcmke

23. Podcast
Networks
Photo by Steve Beger#wcmke

24. http://gimletmedia.com/
Gimlet Media
#wcmke

25. http://rainmaker.fm/
Rainmaker.fm
#wcmke

26. Convince & Convert
#wcmke http://www.convinceandconvert.com/podcasts/

27. Planning
Your Podcast

28. Style & Purpose
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Entertainment
Informative
Educational

29. Length
#wcmke
The national average, one-way daily commute is 25 minutes
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Short Form (10-15 Minutes)
Regular Form (30-45 Minutes)
Long Form (60+ Minutes)

30. Frequency
#wcmke
Daily (2-3x week)
Weekly (bi-weekly)
Monthly
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31. Format
#wcmke
Monologue
Interview/Conversation
Narrative
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32. Misc
#wcmke
Co-hosts
Theme Music & Bumpers
Segments
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33. Examples
#wcmke
Educational, Short Form, Daily, Monologue
Informative, Long Form, Weekly, Interview
Educational, Regular, Bi-weekly, Conversation

34. Producing
Your Podcast

35. Starter Gear: $86
#wcmke
Audio Technica ATR2100-
USB ($60)
Nady MPF-6 Pop Filter
($13)
On Stage DS7200B Desk
Mic Stand ($13)

36. Professional Gear: $552
#wcmke
Heil PR40 Dynamic Mic
($327)
Heil PRSM-B Shock Mount
($105)
Heil PL-2 Overhead Boom
($120)

37. Audacity (Cross-platform, Free)
#wcmke

38. GarageBand (Mac)
#wcmke

39. Adobe Audition (Mac/PC - $19.99/Month)
#wcmke

40. Recording Interviews - Skype
#wcmke
PC:
MP3 Skype Recorder
Pamela
Mac:
Audio Hijack
Call Recorder

41. Recording Interviews - Google Hangouts
#wcmke

42. Audio Processing
#wcmke
Noise Reduction
Normalize, Compress, Amplify...
De-essing
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Are you really ready to learn how to process audio?

43. Publish &
Promote
Your Podcast

44. Hosting
#wcmke

45. Stitcher
#wcmke

46. iTunes
#wcmke

47. New & Noteworthy Algorithm
#wcmke
Downloads
Subscribers
Ratings & Reviews
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48. New & Noteworthy Tips
#wcmke Icons made by Freepik from www.flaticon.com are licensed by CC BY 3.0
Publish 3-5 episodes before launching in iTunes
Have 3-5 more episodes ready to publish
Publish "Bonus" episodes for more downloads
"Be Like The President" (Jon Nastor)
Ask Friends, Family & Social Media
You only have 8 weeks to make an impression

49. Power Your
Podcast

50. Popular WordPress Plugins
#wcmke

51. Podcast RSS Feed Settings
#wcmke

52. Episode Details
#wcmke

53. Media Player
#wcmke

54. Google Analytics
#wcmke

55. Questions?

56. Thank you!
Mike Hale
Platform & API Developer
Copyblogger Media
My Blog mikehale.me
Twitter @MikeHale
Podcasts: typehammer.com
openingact.fm