Mike Gingerich, Digital Hill Multimedia. gave this presentation at the Tweet-Up Michiana Social Media Networking Event in South Bend, IN, Sept. 14, 2010. The presentation focuses on current trends in Facebook growth and marketing opportunities for businesses, with a particular focus on the Facebook TabSite App for Fan Pages.

1. Facebook + Your Biz
+ the TabSite Facebook Page App
= Success!
Tonight’s Tags: Hash Tag = #TweetupMichiana #TabSite
Feel free to Tweet it up!
September 14, 2010
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

2. Mike Gingerich
• Internet Marketing Manager
• Digital Hill Multimedia
• Facebook TabSite Marketing Manager
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

3. Digital Hill Multimedia
13 years of service – 450+ active clients
Web Design, E-commerce, Facebook/Mobile App Development, Internet Marketing
www.DigitalHill.com 229 S. Main Street Goshen, IN 46526 888.537.0703

4. Let’s Connect!
• Twitter: @Mike_Gingerich @DigitalHill @TabSite
• Facebook.com/DigitalHill
• Facebook.com/TabSite
• www.DigitalHill.com www.FacebookTabSite.com
• Linkedin.com/in/MikeGingerich
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

5. Agenda:
1. Web 2.0 Trends & Observations
2. Quickie on Social Media Infrastructures
3. Why Facebook? Why it matters.
4. Facebook TabSite Overview
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

6. 1. Web 2.0 Observations & Trends
 People only go to the web for two reasons: to
solve a problem or to be entertained – Quickly.
 Social Media is Personal by its very nature
 People are acting more like companies and
companies are acting more like people.
 Very soon we will not have to look for products
or services, they will find us via Social Media.
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

7. 2. Social Media Infrastructure
 What:
 Multiple Social Media platforms chosen to
engage social media users and how those
platforms are connected to one another
pushing and pulling content.

8. 2. Social Media Infrastructure
 Why:
1. Avoids the Silo Syndrome
2. SEO
 Grab as many organic positions as possible
3. Saves Time/Creates Efficiency
4. Increases Reach
5. Generate Website Referral Traffic
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

9. 2. Social Media Infrastructure
 How to build:
 Push Content onto Popular Social Media
Platforms
** Credit to Chad Pollitt
(@CPollittIU for Social
Media Infrastructure notes
www.SocialMediaInfrastructures.com
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

10. 2. Social Media Infrastructure
 How to build
 Pull Content into your Infrastructure
** Credit to Chad Pollitt
(@CPollittIU for Social
Media Infrastructure notes
www.SocialMediaInfrastructures.com
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

11. 3. Why Facebook?
 Now over half a billion users
 (it took less than 6 months to add the last
100 million users!)
 Not a passing fad, it has taken root in
all age demographic categories!
Facebook is no longer simply a social networking website – it has
become a broad online ecosystem, supporting thousands of related
businesses and on track to doing over $1 billion in revenues this year.
- Justin Smith, Inside Facebook Founder
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

12. 3. Why Facebook?
 Average American spends 7 hours
monthly on Facebook (Nielson) Who is
second? MSN/WindowsLive/Bing at a mere 2 hrs., 41
minutes.
 The average US Internet user spends
more time on Facebook than on
Google, Yahoo, YouTube, Microsoft,
Wikipedia and Amazon combined.
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

13. 3. Why Facebook?
 U.S. Facebook users are on the site
for 1 of every 3 minutes of time they
spend online!!
 As of September 1st, the US stands
at 43.8 percent penetration of entire
population that is on Facebook,
higher than any other large country
except the United Kingdom, which is
at 45.4 percent. (Inside Facebook)
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

14. 3. Why Facebook?
the summary….
 Facebook is building has built a
infrastructure to be “a singular
destination” within the web
 Connect/Reconnect
 “Places” find people/specials
 Get News
 Plan/RSVP
 Be contacted by businesses
 Search/Learn/Shop/Buy
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

15. 3. Why Facebook?
Business Goals for Using Facebook:
1. Get found by people who are searching for your
products or services
2. Connect and engage with current and potential
customers (build credibility / trust)
3. Create a community around your business
4. Easily inform interested people of news related
to your business / industry, create viral sharing
of content
5. Promote other content you create, including
webinars, blog articles, or other resources
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

16. 4. Facebook
TabSite
www.TabSite.com
 Easily create custom
landing page
 Greatly expand
content on a fan
page
 Add video/blog/twitter
feed and more

17. 4. Facebook
TabSite
Fan Page
www.Facebook.com/TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

18. 4. Facebook TabSite
 Recently named ‘One of the 12 Best Ways
to Customize A Fan Page’ by
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

19. 4. Facebook TabSite - Features
 CMS (WYSIWYG)
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

20. 4. Facebook TabSite - Features
 Custom Tab Name
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

21. 4. Facebook TabSite - Features
 Sub-Tabs – horizontal nav option
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

22. 4. Facebook TabSite - Features
 Sub-Tabs – vertical dropdown option
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill @Mike_Gingerich

23. 4. Facebook TabSite - Features
 Sub-Tabs Ordering
 Publish/ Unpublish
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

24. 4. Facebook TabSite - Features
 Embed YouTube, .flv
& .swf video

25. 4. Facebook TabSite - Features
 Contact Form
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

26. 4. Facebook TabSite - Features
 RSS Feed Reader
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

27. 4. Facebook TabSite - Features
 YouTube Feed Reader
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

28. 4. Facebook TabSite - Features
 Twitter Feed Reader
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

29. 4. Facebook TabSite - Features
 HTML editing
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

30. 4. Facebook TabSite - Features
 Document Manager (.pdf, .xls, .doc)
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

31. 4. Facebook TabSite - Features
 Google Analytics Integration
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

32. 4. Facebook TabSite - Features
 Newest Tool for Pro Users: Add the
Facebook “Like” to your Tab!
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

33. 4. Facebook
TabSite
Examples
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @

34. 4. Facebook TabSite Examples
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

35. Facebook
TabSite
Examples
www.TabSite.com @TabSite @Mike_Gingerich

36. Facebook
TabSite
Examples
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

37. 4. Facebook TabSite
 Partner Program
 Partners earn 20% of recurring income
for each TabSite
www.facebooktabsite.com/partner
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

38. Facebook TabSite
 FREE for LIFE PRO TabSite Giveaway!
 3 Steps:
 1. Leave your Business Card
 2. Follow @TabSite on Twitter
 3. “Like” TabSite on Facebook at
www.facebook.com/TabSite
 Drawing will be announced Wednesday after
3:00 p.m. on our Wall & via Twitter!
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

39. Slides will be posted @
www.digitalhill.com/page/84/TweetUpMichiana
Hash Tag = #TweetupMichiana #TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich

40. Facebook TabSite
Questions?
 DRAWING: FREE for LIFE PRO TabSite Giveaway!
 3 Steps:
 1. Leave your Business Card
 2. Follow @TabSite on Twitter
 3. “Like” TabSite on Facebook at
www.facebook.com/TabSite
www.TabSite.com @TabSite @DigitalHill www.DigitalHill.com @Mike_Gingerich