The document summarizes a webinar about optimizing and socializing Facebook fan pages. The webinar covered optimizing fan page information, adding custom tabs and links, socializing the fan page, and a new TabSite tool that allows fan page content to be indexed by search engines through a microsite version of the fan page. Attendees were encouraged to ask questions and told that a winner of a free TabSite plan would be announced the following Thursday.
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TabSite Webinar - Optimize & Social your Facebook Fan Page
1. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
With Troy Rumfelt
And Mike Gingerich
Tweet Live with this Hashtag: #TabSite
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
2. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Agenda:
• Fan Page Optimization
• Fan Page Socialization
• TabSite Tabs Optimization
• New TabSite Tools for Search
Optimization
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
3. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
60 Minutes from
Now you will:
• Know where to go to
Optimize Your Fan Page
• Have a Plan
• Understand Social Features
• Be Pumped to try a new
TabSite Tool!
REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
4. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Video and Slides Available
later Today
Upcoming Webinar: Sept. 1
Special Guest: Mari Smith
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
5. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
REMINDER:
Stay with us today for special news!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
6. Webinar: July 27, 2011
Troy Rumfelt, President
TabSite & Digital Hill Multimedia
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
7. Webinar: July 27, 2011
Mike Gingerich, Community Manager of TabSite
& Web Consultant of Digital Hill Multimedia
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
8. Webinar: July 27, 2011
Getting Started:
1. Choose the best name for your Facebook Page
Good: Your Name <Ex. CK Products, LLC>
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
9. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Getting Started:
1. Facebook Page Name
Bad: Stuffing Keywords….
Don’t name your Fan Page: <CK Products – Makers of Pans,
Cake Tools, Custom Molds, Wedding Cake, Fondant>
Why? Hurts ability to be searched on Facebook
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
10. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Vanity URL:
1. Important! This is a area of SEO Value!
‐ Can’t be changed!
‐ Must authentically represent your brand
‐ Can include a keyword
www.Facebook.com/username
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
11. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
2. Info Tab
Key! Use it well!
This is the place to
write a crisp,
Keyword‐rich
description.
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
12. Webinar: July 27, 2011
3. Add Custom Tabs
with TabSite
‐Google sees each custom
tab as a unique url.
‐ Text and links can get indexed.*
*Note that all content is visible and
Shared within a Facebook iFrame so
the potential SEO value can be
mitigated to some degree as compared to a
Standard web page.
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
13. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
4. Add Links to your Website / Blog
Use Text Links and use images such as
the “Find Us on Facebook” badge
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
14. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
‐ Inbound Links on the web pointing to your fan
page adds value to your fan page rank
‐Authoritative website links will boost your
page rank (ex. A link on CNN.com to your fan page)
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
15. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Facebook Social Plugins added to
your website/blog add inbound links
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
16. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Add Links to your Wall Updates
Status updates offer a powerful way to place direct
links near the top of your Page’s CSS structure.
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
17. Webinar: July 27, 2011
Because Google boosts pages that link to relevant sites – and
dings pages that link to unrelated sites, posting links in status
updates can be a powerful and authentic way to boost your
Facebook Page’s link score.
There are two ways to post links into your Page’s stream:
‐ Adding the raw URL in the text of the status update itself
‐ Using the “attach link” feature in the Facebook publisher
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
18. Webinar: July 27, 2011
5. More Fans =
More intra‐Facebook inbound Links
Facebook places links to
Facebook Pages on users
profiles (privacy settings can impact this),
so the more fans you get, the
more links you’ll have to your
Page within Facebook.
<Public profiles are indexed by Search Engines!>
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
19. Webinar: July 27, 2011
Fan Page Socialization
TabSite enables you to display and
utilize multiple social network and social
sharing tools easily on your fan page.
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
23. Webinar: July 27, 2011
Add Sharing Tools
‐ YouTube Videos
‐ Demo of VideoShow
Widget with FB Share
integrated.
Shhhh! Top Secret!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
24. Webinar: July 27, 2011
Current Issues with iFrames
• There is some debate in the SEO
Community but the fact that your custom tab
content is viewed within an iframe on
Facebook mitigates partially the SEO value of
your content.
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
25. Webinar: July 27, 2011
Current Issues with iFrames
• Facebook does not insert keywords in your
Facebook url or add specific page meta data
• Googlebot is often blind to your custom
iframe tab content
Actual Google
Cached page
example!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
26. Webinar: July 27, 2011
TabSite SEO Solution!
A MicroSite of your Fan Page Tabs!
• Get Tab Content and Sub‐Pages indexed (no
iframe, content is on the web)
• Gives another web location to “Like” your page
• Integrates all your Tab Content
• Available to ALL TabSite users!
• Rolling out in Beta this week!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
27. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
28. Webinar: July 27, 2011
MicroSite
‐ Pulls fan page logo
& links to your fan page
‐ Add “Find Us” link
‐ Add Tabs & Sub‐Pages
‐ Paid Plans Control
Publish and UnPublish
See it: www.TabSite.com/DigitalHill
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
29. Webinar: July 27, 2011
MicroSite
‐ Social Sharing
‐ 3rd Column Control
for Gold Plan Users
‐ Includes Fan‐Gating if
active on your Fan Page
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
30. Webinar: July 27, 2011
Free
Version will
have ads
All Paid
Plans are
Ad Free!!
www.tabsite.com/CrossCountryCoachLLC
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
31. Webinar: July 27, 2011
TabSite
MicroSite
With
Twitter Feed
in
3rd Column
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
32. Webinar: July 27, 2011
We’re
Not Done!
‐ Paid Users
get first dibs
on MicroSite
Usernames!
Watch for the Go-Live so you can get your desired Username!
www.TabSite.com/GetYourName
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
33. Webinar: July 27, 2011
Order and Publish
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
34. Webinar: July 27, 2011
Social Sharing Toggles for Gold Plan
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
35. Webinar: July 27, 2011
SEO
Tools:
‐ Tab Views
‐ MicroSite
Views
‐ Keyword
Density
‐ Set Meta
Data (for
MicroSite)
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
36. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Only TabSite
Enables you to push your Fan
Page Tab and Sub‐Page Content
to the Web and…
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
37. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Only TabSite
integrates
Social Sharing Tools and FB Plugins
pointing traffic back to your Fan Page!
Giving you:
The Ultimate Fan Page SEO Value!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
38. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Watch for MicroSite
Release Details!
TabSite Gold Winner to be
Announced Thursday
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
39. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Video and Slides Available
later Today
Upcoming Webinar: Sept. 1
Special Guest: Mari Smith
http://blog.tabsite.com/Mari-Smith/
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
40. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Question and Answer time
Tweet: #TabSite or
use the GotoWebinar service
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
41. Webinar: July 27, 2011
Fan Page Optimization: How to Optimize & Socialize your Fan Page
Thanks for attending!
Watch for MicroSite
Release Details!
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com