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Webinar



                            New TabSite Features &
                            Facebook Marketing Best Practices
                                   With Troy Rumfelt




                                   And Mike Gingerich


Twitter Hashtag: #TabSite      Facebook.com/TabSite    www.TabSite.com
Webinar




          Questions during the Webinar?
              Post on our fan page:
          Facebook.com/TabSitefanpage

                             Or Tweet:
                             #TabSite
                  REMINDER: 1 Attendee will be drawn to win
                      a Free for Life TabSite Gold Plan!


Twitter Hashtag: #TabSite       Facebook.com/TabSite     www.TabSite.com
Webinar: July 27, 2011




            TabSite Gold Winner to be
               Announced Friday



Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




                Video and Slides
                    Available
                 in 12-18 hours

Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011
                                                              Webinar
                                                                Webinar


 Agenda:
• Facebook Marketing Best Practices :
    Key Tips based on Facebook changes

• TabSite Updates:
     • Un-listed Sub-Pages
     • Mobile Detection & Display of tabs
     • White Label manager customizations
     • Sweepstakes
     • Coming: Templates / Post Planning
Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011
                                                              Webinar
                                                                Webinar


            Facebook Marketing:
• Creating News Feed Worthy Content
means understanding EdgeRank




Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011
                                                                Webinar
                                                                  Webinar


                            EdgeRank:
EdgeRank decides what is most important
to show to a specific user by taking into
account:

- Which pages/profiles that user frequents,
- The popularity of it, and
- How recent the post is


Twitter Hashtag: #TabSite     Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011
                                                              Webinar
                                                                Webinar


       Be Strategic in Posting:
                 TEST!
• Post at different times of the day
• Then check Facebook Insights to
Analyze post success


Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011
                                                                    Webinar
                                                                      Webinar


       Be Strategic in Posting:

        Posts have a average
        “Shelf Life” of 3.2 hours
                                               (source HubSpot 12-30-11)



Twitter Hashtag: #TabSite   Facebook.com/TabSite            www.TabSite.com
Webinar: July 27, 2011
                                                                 Webinar
                                                                   Webinar



       Most users click on content
       within 2 minutes of it being
       posted!
                            (source AddThis via Mashable 10-2011)




Twitter Hashtag: #TabSite   Facebook.com/TabSite         www.TabSite.com
Webinar: July 27, 2011
                                                              Webinar
                                                                Webinar


                      Key Takeaway:
If users are clicking rapidly and you only have
about a 3-hour time frame to garner attention,
you have to ensure you're posting….

Exactly when your audience is on Facebook.

Otherwise, they'll likely never see your content.

Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011
                                                                Webinar
                                                                  Webinar

                    2012 Trend to Watch
                            Integrated
                                 Marketing
  Custom Landing Tabs +
          Planned Posting +
                   Facebook Ads =
          Integrated Facebook Marketing

Twitter Hashtag: #TabSite     Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011
                                                              Webinar
                                                                Webinar

               Integrated
        Social Media Marketing




        For Small and Medium Sized Businesses

Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011
                                                               Webinar




                                          Nearly 60,000 fans for
                                          Mari Smith’s Fan Page


                                  Approaching 100,000 Subscribers




Twitter Hashtag: #TabSite   Facebook.com/TabSite         www.TabSite.com
Webinar: July 27, 2011




 Get Total Tab Views on all your Tabs




Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




                     New Features


Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011

                         Fan Page Optimization: How to Optimize & Socialize your Fan Page
                             UnListed Sub-Pages
                                                              Design your own image
                                                              or text navigation




Toggle the Navigation
From “Yes” to “No”
And then copy the URL.

This URL will be a
direct link to that tab or
sub-page.

Details:
Blog.tabsite.com/Unlisted

 Twitter Hashtag: #TabSite             Facebook.com/TabSite               www.TabSite.com
Webinar: July 27, 2011

                        Fan Page Optimization: How to Optimize & Socialize your Fan Page
                            UnListed Sub-Pages

                   Key Takeaway:

                   • Hidden Pages
                   • Customize your Navigation
                   • Only accessed pages by those who
                   have the url
                   Details:
                   Blog.tabsite.com/Unlisted




Twitter Hashtag: #TabSite             Facebook.com/TabSite             www.TabSite.com
Webinar: July 27, 2011

                        Fan Page Optimization: How to Optimize & Socialize your Fan Page

    Display Custom Tabs
    on Mobile Devices
    Details:
    blog.tabsite.com/Mobile/




Twitter Hashtag: #TabSite             Facebook.com/TabSite             www.TabSite.com
Webinar: July 27, 2011

                        Fan Page Optimization: How to Optimize & Socialize your Fan Page

    Mobile Devices
    Tab View

    Details:
    blog.tabsite.com/Mobile/




Twitter Hashtag: #TabSite             Facebook.com/TabSite             www.TabSite.com
Webinar: July 27, 2011




        Interested in learning more
     about our White Label option?
                        Webinar:
                     Wednesday, Jan. 18
          blog.tabsite.com/White-Label/

Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




                        Sweepstakes!

                  Are you ready?


Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011


Sweepstakes!

-Set “Go-Live” time
Using text/image or
Countdown Timer

-Build entry form
and style it

-Set end time and
message to display
after Sweepstakes
time has concluded

- Access: Gold Level

- No limit on use



 Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




                        Let’s do a demo!




Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011


  Templates Coming!                            Late January




Twitter Hashtag: #TabSite   Facebook.com/TabSite         www.TabSite.com
Webinar: July 27, 2011




Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011



     Post Planning
  - Schedule Posts

  - Monitor

  - View Analytics

  - Customize your App link
Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




      And More!
             Contests

             Auto Scrolling Slideshows


Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




            TabSite Gold Winner to be
               Announced Friday



Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




                Video and Slides
                    Available
                 in 12-18 hours

Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




                        Question
                          and
                       Answer time

Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com
Webinar: July 27, 2011




                  Thanks for
               joining us today!


Twitter Hashtag: #TabSite   Facebook.com/TabSite      www.TabSite.com

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TabSite new Features and Facebook Marketing Tips for 2012

  • 1. Webinar New TabSite Features & Facebook Marketing Best Practices With Troy Rumfelt And Mike Gingerich Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 2. Webinar Questions during the Webinar? Post on our fan page: Facebook.com/TabSitefanpage Or Tweet: #TabSite REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 3. Webinar: July 27, 2011 TabSite Gold Winner to be Announced Friday Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 4. Webinar: July 27, 2011 Video and Slides Available in 12-18 hours Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 5. Webinar: July 27, 2011 Webinar Webinar Agenda: • Facebook Marketing Best Practices : Key Tips based on Facebook changes • TabSite Updates: • Un-listed Sub-Pages • Mobile Detection & Display of tabs • White Label manager customizations • Sweepstakes • Coming: Templates / Post Planning Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 6. Webinar: July 27, 2011 Webinar Webinar Facebook Marketing: • Creating News Feed Worthy Content means understanding EdgeRank Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 7. Webinar: July 27, 2011 Webinar Webinar EdgeRank: EdgeRank decides what is most important to show to a specific user by taking into account: - Which pages/profiles that user frequents, - The popularity of it, and - How recent the post is Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 8. Webinar: July 27, 2011 Webinar Webinar Be Strategic in Posting: TEST! • Post at different times of the day • Then check Facebook Insights to Analyze post success Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 9. Webinar: July 27, 2011 Webinar Webinar Be Strategic in Posting: Posts have a average “Shelf Life” of 3.2 hours (source HubSpot 12-30-11) Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 10. Webinar: July 27, 2011 Webinar Webinar Most users click on content within 2 minutes of it being posted! (source AddThis via Mashable 10-2011) Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 11. Webinar: July 27, 2011 Webinar Webinar Key Takeaway: If users are clicking rapidly and you only have about a 3-hour time frame to garner attention, you have to ensure you're posting…. Exactly when your audience is on Facebook. Otherwise, they'll likely never see your content. Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 12. Webinar: July 27, 2011 Webinar Webinar 2012 Trend to Watch Integrated Marketing Custom Landing Tabs + Planned Posting + Facebook Ads = Integrated Facebook Marketing Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 13. Webinar: July 27, 2011 Webinar Webinar Integrated Social Media Marketing For Small and Medium Sized Businesses Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 14. Webinar: July 27, 2011 Webinar Nearly 60,000 fans for Mari Smith’s Fan Page Approaching 100,000 Subscribers Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 15. Webinar: July 27, 2011 Get Total Tab Views on all your Tabs Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 16. Webinar: July 27, 2011 New Features Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 17. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page UnListed Sub-Pages Design your own image or text navigation Toggle the Navigation From “Yes” to “No” And then copy the URL. This URL will be a direct link to that tab or sub-page. Details: Blog.tabsite.com/Unlisted Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 18. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page UnListed Sub-Pages Key Takeaway: • Hidden Pages • Customize your Navigation • Only accessed pages by those who have the url Details: Blog.tabsite.com/Unlisted Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 19. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Display Custom Tabs on Mobile Devices Details: blog.tabsite.com/Mobile/ Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 20. Webinar: July 27, 2011 Fan Page Optimization: How to Optimize & Socialize your Fan Page Mobile Devices Tab View Details: blog.tabsite.com/Mobile/ Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 21. Webinar: July 27, 2011 Interested in learning more about our White Label option? Webinar: Wednesday, Jan. 18 blog.tabsite.com/White-Label/ Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 22. Webinar: July 27, 2011 Sweepstakes! Are you ready? Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 23. Webinar: July 27, 2011 Sweepstakes! -Set “Go-Live” time Using text/image or Countdown Timer -Build entry form and style it -Set end time and message to display after Sweepstakes time has concluded - Access: Gold Level - No limit on use Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 24. Webinar: July 27, 2011 Let’s do a demo! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 25. Webinar: July 27, 2011 Templates Coming! Late January Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 26. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 27. Webinar: July 27, 2011 Post Planning - Schedule Posts - Monitor - View Analytics - Customize your App link Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 28. Webinar: July 27, 2011 And More! Contests Auto Scrolling Slideshows Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 29. Webinar: July 27, 2011 TabSite Gold Winner to be Announced Friday Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 30. Webinar: July 27, 2011 Video and Slides Available in 12-18 hours Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 31. Webinar: July 27, 2011 Question and Answer time Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
  • 32. Webinar: July 27, 2011 Thanks for joining us today! Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com