Facebook is all about Likes, Shares, and Comments. This is all ENGAGEMENT. The more engagement, the more people learn about your fan page, have option to visit your fan page and the more the post from your page are in their news feed. Learn how a sweepstakes can be run as a way to increase reach and engagement.
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How to Run a Successful Sweepstakes on Facebook - A TabSite ebook
1. How to Run a Successful
Sweepstakes on Facebook
2. Webinar: July 27, 2011
Facebook.com/TabSite www.TabSite.com
Webinar
By
Mike Gingerich
TabSite Co-founder
How to Run a Successful Sweepstakes on Facebook
A quick guide to setup, details : Sweepstakes PLUS app
Thanks for downloading and viewing this simple quick guide ebook.
This quick guide was compiled from a webinar by TabSite. View the
full Webinar by the same title at: www.TabSite.com/webinars
3. Table of Contents:
Introduction……………………………………………………….2
Why a Contest on Facebook..................................4
4 Primary Types of Facebook Promotion Apps…….7
Sweepstakes PLUS app……………………………………….8
Best Practices / Mobile Users …………………………..13
Tools & Tips for Posting on Facebook…………………22
Sneak Peek of Website ReSizer App....................24
Webinar: July 27, 2011Webinar
Webinar
Facebook.com/TabSite www.TabSite.com
4. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Why run a contest or promotion
on Facebook?
• ANSWER:
Engagement
INCREASES!
Facebook.com/TabSite www.TabSite.com
5. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Why Promotions?
• Promotions lend themselves to Like’s,
Comments, and Shares. ENGAGEMENT+
• Promotions are social. Promotions are fun.
Facebook.com/TabSite www.TabSite.com
6. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Why Promotions
for Facebook Pages?
• 79% of Facebook fans are more likely to
purchase from a brand they have Liked
• Promotions and Game tools draw people in
to a page. It’s a reason to come.
Facebook.com/TabSite www.TabSite.com
7. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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The 4 PrimaryTypesof
Facebook Promotions
1. Sweepstakes
2. DealsandOffers
3. Contests
4. Multi-Social Network
Read about each at:
www.mikegingerich.com/5-ways-facebook-contests-boost-a-fan-page/
Facebook.com/TabSite www.TabSite.com
8. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Sweepstakes
•Chance-Based
•Random winner
•Simple Entry Process
•Great Lead Capture
• Can work for many
Industries
Facebook.com/TabSite www.TabSite.com
12. Webinar: July 27, 2011Webinar
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How to Select
•What is your Goal?
•Capture Email address info?
- Use Deals, Sweepstakes
•Get fan image content with your product?
- Use Photo Contest
•Build following on other social network?
- Use Pin Deal or Instagram Contest
the Right Promo
Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
13. Webinar: July 27, 2011Webinar
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Best Practices
For
PROMOTING
Facebook.com/TabSite www.TabSite.com
14. Webinar: July 27, 2011
Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com
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Where do Facebook users spend time?
Majority of user
time is spent in the
…..
SO POSTING Is VITAL.
This is how you “get seen”
Facebook.com/TabSite www.TabSite.com
15. Webinar: July 27, 2011Webinar
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Best Practice Pinthe Post
Facebook.com/TabSite www.TabSite.com
16. Webinar: July 27, 2011Webinar
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Use Smart URL that is Mobile Friendly
Facebook does not give mobile users native access to tab apps. However, if using
the TabSite Smart URL this situation is overcome and any user on any device can
access the tab. View details: http://tabsite.com/blog/mobile-solution-for-facebook-
page-tabs/Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
17. Webinar: July 27, 2011Webinar
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Smart URL that is Mobile Friendly
Promotional Tools area
Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
18. Webinar: July 27, 2011Webinar
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Schedule Posts for Prime Times
Use Facebook’s Page Scheduler or
Tools within TabSite
Facebook.com/TabSite www.TabSite.com
19. Webinar: July 27, 2011Webinar
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Schedule Posts for Prime Times
Promotional Tools area
Use Facebook’s Page Scheduler or
Tools within TabSite
Buffer, Sendible, HootSuite, PlanYourPost
Facebook.com/TabSite www.TabSite.com
20. Webinar: July 27, 2011Webinar
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BEST PRACTICE OUTLINE:
1. Announce Upcoming Promotion
via Facebook, Twitter, Blog, Google+, Email
2. Then announce the launch of Promo
3. Repeat Launch Announcement
Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
21. Webinar: July 27, 2011Webinar
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BEST PRACTICES cont.
4. Daily Reminder Posts
5. Update Status of Promotion Post
6. Nearing End Reminder Posts
7. Announce Winners Posts
Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
22. Webinar: July 27, 2011Webinar
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WhentoPost isCritical toSuccess
Links posted from 1pm to 4pm
result in the highest clicks
Peak time of the week is…..
Wednesday at 3pm
Source Bitly, May 2012
Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
23. Webinar: July 27, 2011Webinar
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WhentoPost isCritical toSuccess
However. This can vary by industry and
page.
It depends on when your audience is (1)
On Facebook, and (2) Most likely to
engage.
Plus, the type of post (image, text, call to
action, can impact engagement.)
Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
24. Webinar: July 27, 2011Webinar
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Have youseenthe Website Resizer App?
Facebook.com/TabSite www.TabSite.com
AddANYwebpage or website toyour Facebookpage
ThismakesE-commerce onFacebookavailable toall
RestaurantsandHotelscanaddtheir Reservationpages.
Facebook.com/TabSite www.TabSite.com
25. Webinar: July 27, 2011Webinar
Webinar
Website Resizer App
Anywebpage
E-commerce onFacebook!
LandingPagesfromyour website
Reservationpages. Etc.
Facebook.com/TabSite www.TabSite.comFacebook.com/TabSite www.TabSite.com
26. Webinar: July 27, 2011
www.Facebook.com/TabSite
www.TabSite.com
Facebook.com/TabSite www.TabSite.com
TabSite offers contest, deal, and promotion
apps for Facebook Pages.
Plus, with the Website ReSizer App, any web
page can be added to a Facebook page.
14 Day Free Trial on any Plan. Try today!
Facebook.com/TabSite www.TabSite.com
Hinweis der Redaktion
“Boost Your Facebook Marketing” with social apps from www.TabSite.comApps for contests, deals, drawings, and more.
People engage with promotions by Liking, Sharing, and commenting. This is engagement. It offers your page a connecting point with your community.
Pros of using a sweepstakes:Low barrier to entry (simple form completion)Can work for a wide variety of industriesSweepstakes can gather key user information, such as email or location, important for future marketingCons:Because little is required for entry, there may be more entries that are outside of the target customer profileUsers can potentially enter more than once by using different email addressesThere is often limited additional engagement tied to the promotion once a visitor has entered
Sweepstakes PLUS overview:Viral & tracking Fan enters, gets 1 additional entry for sharing, & 1 if the friend clicks the link and comes back. No limits! All sharing is tracked. Winner Generator tool.
Pros of using a contest:More opportunity for engagement—Entrants are one segment of those participating, while those coming to view entries and vote are another participating group. Together, this can add more overall reach, exposure and interaction to the Page.Entrants are motivated to share with friends—Entrants want votes, so they extend the reach of the contest to their network of friends asking for their vote. This social sharing by entrants to their friends increases the overall reach of the contest. In addition, this friend-to-friend introduction of a Page by an entrant can be a positive referral mechanism. It can add trust and credibility to the Page and its products and services via the friend’s invitation to vote.
Pros of using a multi-network social promo:Extend the brand to more social locations—This type of promotion can work well for a company whose audience is active on more than one social network or for a company seeking to continue gaining Facebook traction along with expanding and enlarging visibility on Pinterest, for example.Image-driven—Images are powerful in social media and a multi-network social promo using images can capture the attention of viewers and invite engagement such as sharing and comments, all of which can serve to boost visibility and drive referral traffic.Suitable for a wide variety of businesses—A multi-network social promotion can work for apparel firms to credit unions, venues to radio stations and more.
Majority of user time is spent in the news feed!
During a promotion or contest you must find creative ways to post 1-2 times a day about the promotion. Do NOT use the same post each time.
Announce the winner on your tab or the blog and direct users to this via a news feed post.
No magic pill for when to post. It depends on when your audience is mostly likely to be on Facebook and most likely to engage.
No magic pill for when to post. It depends on when your audience is mostly likely to be on Facebook and most likely to engage.