Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (8)
Ähnlich wie Fervor -Social Media
Ähnlich wie Fervor -Social Media (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Fervor -Social Media
- 1. Story Strategist, Fervor / CEO, Heffys BBQ Co. Mike Farag createfervor.com @mikefarag01 816.200.2271
- 2. What I’m Going to Say • My story • The importance of your story • How social media can spread the message • Key steps & “If I were you...” • Q &A
- 3. My Story Corporate Started Heffys Left Sprint New Life of Climber Dream=Reality Traveled Telling Stories (Sprint & Cox) Re-tooled (Global Orphan Project)
- 4. Stories Spread Ideas • What is your story? • What is your team or company’s story? • How hard is it to repeat your story? • Who is listening to your story and where?
- 5. The Bar, Dating or Marriage
- 6. The New Pool
- 7. "Think small. Think of the smallest conceivable market, and describe a product that overwhelms it with it's remark-ability." -Seth Godin, Purple Cow
- 8. Socially Speaking... It’s sexy to be able to talk to a large audience but it’s harder than ever to really connect with them. Social media gains strength: • Social Media has overtaken porn as the #1 activity on the Web • 1 out of 8 couples married in the U.S. last year met via social media • The #2 largest search engine in the world is YouTube • There are over 200,000,000 Blogs • 80% of companies use social media for recruitment; 95% of these using LinkedIn
- 9. 50% of mobile web traffic is... Have you checked in lately?
- 11. The goal isn’t to gain more people...it’s to get more people to listen and re-tell your story.
- 12. Some Key Steps 1. Understand your story and refine it 1. Make it real, relevant and repeatable 2. Know who you are telling and how or where they are listening to it 3. Have a goal 4. Make a plan on how to get to that goal 5. Stay focused on getting others to repeat your story
- 13. If I Were You... • I’d use social media to know more about my clients • I’d start conversations with them on their terms • I’d ensure that my message was consistent and repeatable
- 14. If I Were You.. • I’d set up and event on Facebook to have coffee with my customers • I’d give my customers incentives to invite their friends to “like me”on Facebook or follow me on Twitter
- 15. If I Were You.. • I’d use Foursquare to offer my best customers special offers in my retail outlet • I’d use Linkedin to connect with vendors and perhaps create a group to socialize with potential clients • I’d think about using Twitter for customer service
- 17. What I Said • My story • The importance of your story • How social media can spread the message • Key steps & “If I were you...”
- 18. Questions?
- 19. Story Strategist, Fervor / CEO, Heffys BBQ Co. Mike Farag createfervor.com @mikefarag01 816.200.2271
Hinweis der Redaktion
- \n
- The one thing I want you to take away is that I believe real marketing and sales is about: Spreading an idea. People engage and spread ideas when they have a story that is real, relevant and repeatable.\n\nHeffys: award winning premium sauces are proudly brewed in KC with a hint of Tabasco and every bottle is lovingly hand labeled by Special Olympic Athletes.  \n\nFervor: Helping non-profits and businesses spread their ideas by creating repeatable stories.\n\n
- \n
- The one thing I want you to take away is that I believe real marketing and sales is about: Spreading an idea. People engage and spread ideas when they have a story that is real, relevant and repeatable.\n\nHeffys: award winning premium sauces are proudly brewed in KC with a hint of Tabasco and every bottle is lovingly hand labeled by Special Olympic Athletes.  \n\nFervor: Helping non-profits and businesses spread their ideas by creating repeatable stories.\n\n
- When you talk to someone at a bar how does that conversation go? A story to get to another conversation…\nOnce you start dating, do the conversation and stories change? To get to marriage?\n\n
- Telling stories and creating groups of people who identify with them…imperative to moving people with stories and making it repeatable. Pool effect, example.\n\n
- \n
- Challenge their thinking with the story of Apple, NO FB and NO twitter....just traditional media and awesome retail outlets.\n
- \n
- http://www.youtube.com/watch?v=lFZ0z5Fm-Ng\n
- Created key message points....to help explain that The Global Orphan Project is tackling this orphan pandemic by building self-sustaining villages in areas of extreme poverty.\n\n
- \n
- Social mention, Facebook demographics and Ads.\n
- \n
- \n
- Having worked in various corp structures, its takes a compelling story to get real work done. Think about having that “red hat” “pool effect” working for you with the right story. Your story, your idea spreads because you made it simple, real, relevant and repeatable. Its not just appropriate for a customer approach.\n\n
- The one thing I want you to take away is that I believe real marketing and sales is about: Spreading an idea. People engage and spread ideas when they have a story that is real, relevant and repeatable.\n\nHeffys: award winning premium sauces are proudly brewed in KC with a hint of Tabasco and every bottle is lovingly hand labeled by Special Olympic Athletes.  \n\nFervor: Helping non-profits and businesses spread their ideas by creating repeatable stories.\n\n
- \n
- \n