What are Dynamic Facebook Auto Ads? How Do They Work? What Are The Key Metrics? What’s Included When You Work With Us?

1. Dynamic Facebook
Auto Ads
Highly targeted dynamic ads for car dealerships, driving traffic to vehicle detail pages.

2. AGENDA
● What are Dynamic Facebook Auto
Ads?
● How Do They Work?
● What Are The Key Metrics?
● What’s Included When You Work
With Us?
● How Much Do They Cost?

3. What are Dynamic Ads?
Dynamic Facebook Auto Ads

4. What we like about dynamic ads
● Custom Creative
● Custom Audience
● Everytime

5. What we like about dynamic ads
Save thousands of
hours editing ads

6. What we like about dynamic ads
Track closing rates
from multiple entry
points

7. How does it work?
Dynamic Facebook Auto Ads
• We connect your current vehicle inventory to
the Facebook ad.
• Each ad directs the user to that vehicle’s
specific page, instead of a generic landing page.
• Vehicle inventory info is automatically
updated each day from the dealer’s website.

8. Static vs. Dynamic
Dynamic Facebook Auto Ads
Static = MANUAL Dynamic = Automatic!
Static Key Metrics Dynamic
00:31 Avg. Time on Page 01:32
80.56% Bounce Rate 42.71%
4.67% Viewed VDP 100%

9. Concurrent Campaigns?
Do Dynamic Automotive Ads pair
well with Display and/or Search
ads?

10. Return on Investment
Dynamic Facebook Auto Ads
“5 customers clicked on a
dynamic ad, and the car that
appeared in that ad left the
dealership lot in 4 business
days.”

11. ● A team of experts in digital advertising.
● Campaign setup and optimization.
● Automated bid and budget management.
● Customized strategy for your business.
● Google Analytics integration.
● Monthly reports.
What’s Included?

12. S
M
A
R
T
Specific: What do you want to
accomplish? (who, what, where, why)
Measurable: How will you measure
the results?
Achievable: It’s good to dream, but
are the goals realistic?
Relevant: How does the goal tie into
your business?
Time-bound: Set 1 or more target dates
Measuring Your Campaign

13. Reporting Example
Dynamic Facebook Auto Ads
Measure exactly
the number of ad
engagements it takes
to move inventory.

15. SPECIAL DISCOUNT…
$250 OFF the first month!

16. Questions?
Dynamic Facebook Auto Ads
914-907-9733
mike@roov.io
http://roov.io