Coming to you, straight from #SMX West 2013, my presentation on Authorship and AuthorRank. "From Authorship to Authority: A journey to quality search results"

1. @mike_arnesen
#SMX
#24C
Image
Credit:
h.p://bit.ly/sj8l4

2. @mike_arnesen
#SMX
#24C
Image
Credit:
h.p://bit.ly/RFAigM

3. @mike_arnesen
#SMX
#24C
Image
Credit:
h.p://bit.ly/RFAigM

4. They
should
make
you
feel
like
this
place!
@mike_arnesen
#SMX
#24C
Image
Credit:
h.p://bit.ly/7gmykG

5. Great content comes from
great authors, and we’re
looking closely at ways this
m a r k u p c o u l d h e l p u s
and
.
@mike_arnesen
#SMX
#24C
Image
Credit:
h.p://www.heelsandwheelsonline.com/

6. @mike_arnesen
#SMX
#24C
Image
Credit:
h.p://bit.ly/Wxt1Pu

7. @mike_arnesen
#SMX
#24C
Image
Credit:
h.p://mz.cm/15omagZ
and
h.p://bit.ly/3uVHjd

8. @mike_arnesen
#SMX
#24C
Image
Credit:
h.p://bit.ly/WuBxo8
and
h.p://bit.ly/Xu6CFg

9. Image
Credit:
h.p://bit.ly/AsCyhN
We
all
just
want
to
connect
with
other
people.
@mike_arnesen
#SMX
#24C

10. @mike_arnesen
#SMX
#24C
Image
Credit:
h.p://bit.ly/Wmv4et

11. @mike_arnesen
#SMX
#24C

12. PR-­‐based
rankings
+
AR
=
BETTER
RESULTS
This
could
be
big!
@mike_arnesen
#SMX
#24C

13. Let’s
go
back
to
2005…
where
a
patent
is
filed
for
“Agent
Rank”.

14. But
there
were
obstacles
…unjl
Google+
@mike_arnesen
#SMX
#24C
Photo
Credit:
h.p://bit.ly/ZSmq8J

15. @mike_arnesen
#SMX
#24C

16. Authorship
&
AuthorRank
picking
up
steam
@mike_arnesen
#SMX
#24C

17. So
are
YOU
ready
to
become
an
author?
@mike_arnesen
#SMX
#24C
Photo
Credit:
h.p://bit.ly/13v2yts

18. 1)
Contributor
To
from
G+
to
Website
2)
Rel=author
from
content
to
to
Google+
or
2)
Rel=author
from
content
to
about
page,
then
rel=me
from
about
page
to
Google+
Resources
• blindfiveyearold.com/how-­‐to-­‐implement-­‐rel-­‐author
• swellpath.com/2012/04/author-­‐rich-­‐snippets-­‐google/
@mike_arnesen
#SMX
#24C

19. Photo
Credit:
h.p://www.flickr.com/photos/thetorpedodog/458336570/
There
are
no
shortcuts
in
building
AuthorRank.
But
you
can
read
this,
if
you
want:
h.p://mz.cm/P6NEiX
@mike_arnesen
#SMX
#24C

20. @mike_arnesen
#SMX
#24C

21. vs.
@mike_arnesen
#SMX
#24C

22. Authorship
is
about
people
and
it’s
a
powerful
tool.
Photo
Credit:
h.p://bit.ly/WmuTjx
@mike_arnesen
#SMX
#24C

23. Use
it
wisely.
Use
it
well.
@mike_arnesen
#SMX
#24C
Photo
Credit:
h.p://bit.ly/VTN6T6