Full notes here on my blog: http://bit.ly/3bMXHR
As our social network sharing behaviors become more integrated into our mobile experiences, it is increasingly necessary to design what we've previously called "off line" experiences to spread online.
13. 2009 MIKE ARAUZ // 13
Experiences are spread
deliberately in this
social environment.
14. 2009 MIKE ARAUZ // 14
WHY WE SHARE:
STRENGTHEN
MY BOND
DEFINE OUR
COLLECTIVE
IDENTITY
GIVE ME
STATUS
Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
15. 2009 MIKE ARAUZ // 15
WHY WE SHARE:
STRENGTHEN
MY BOND
DEFINE OUR
COLLECTIVE
IDENTITY
GIVE ME
STATUS
Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
16. 2009 MIKE ARAUZ // 16
WHY WE SHARE:
STRENGTHEN
MY BOND
DEFINE OUR
COLLECTIVE
IDENTITY
GIVE ME
STATUS
Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
17. 2009 MIKE ARAUZ // 17
WHY WE SHARE:
STRENGTHEN
MY BOND
DEFINE OUR
COLLECTIVE
IDENTITY
GIVE ME
STATUS
Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
18. 2009 MIKE ARAUZ // 18
How do you design
experiences that spread?
21. 2009 MIKE ARAUZ // 21
Give them the
tools to share
the experience.
22. 2009 MIKE ARAUZ // 22
You thought the internet
changed quickly...
you should see mobile.
2009 MIKE ARAUZ //
23. 2009 MIKE ARAUZ // 23
Years to reach +50MM internet users:
YR 1
DESKTOP
INTERNET
(NETSCAPE)
YR 2 YR 3 YR 4 YR 5
50 MM USERS
MOBILE INTERNET -
(IPHONE & IPOD TOUCH)
Source: Mary Meeker, Morgan Stanley, “Economy + Internet Trends”, October 2009
24. 2009 MIKE ARAUZ //
Number of people using social network
sites on mobile devices:
24
Source: http://blog.nielsen.com/nielsenwire/online_mobile/global-mobile-strategies-for-growth/
JULY 2008 JULY 2009
18.3 MM
6.4 MM
25. 2009 MIKE ARAUZ //
% of mobile web users who post status
updates via Twitter or another service:
25
Source: http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx
APRIL 2009 OCTOBER 2009
11% 25%
26. 2009 MIKE ARAUZ //
Over 65 million people
use Facebook on their
mobile devices, that’s
26% of all users.
26
Source: http://blog.facebook.com/blog.php?post=129875017130
27. 2009 MIKE ARAUZ // 27
Mobile technology
is making
all experiences
digital and social.
28. 2009 MIKE ARAUZ //
OFF LINE
REAL-WORLD
IN STORE
IRL
MEATSPACE
28