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Social Network In Your Pocket

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Social Network In Your Pocket

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Full notes here on my blog: http://bit.ly/3bMXHR
As our social network sharing behaviors become more integrated into our mobile experiences, it is increasingly necessary to design what we've previously called "off line" experiences to spread online.

Full notes here on my blog: http://bit.ly/3bMXHR
As our social network sharing behaviors become more integrated into our mobile experiences, it is increasingly necessary to design what we've previously called "off line" experiences to spread online.

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Social Network In Your Pocket

  1. THE SOCIAL NETWORK IN YOUR POCKET Off-line experiences playing by online rules
  2. 2009 MIKE ARAUZ // 2 Digital technology has rapidly transformed the way we live. 2009 MIKE ARAUZ //
  3. 2009 MIKE ARAUZ // The way we communicate. 3
  4. 2009 MIKE ARAUZ // The way we get information. 4
  5. 2009 MIKE ARAUZ // The way we organize social action. 5
  6. 2009 MIKE ARAUZ // The way we entertain ourselves. 6
  7. 2009 MIKE ARAUZ // The way we document our lives. 7
  8. 2009 MIKE ARAUZ // 8 SOCIAL!?
  9. 2009 MIKE ARAUZ // 9 EMAIL BLOGS FACEBOOK TWITTER YOUTUBE SOCIAL BOOKMARK REVIEWS WIKIPEDIA
  10. 2009 MIKE ARAUZ // 10 Haven’t we always been social? (Some of us more so than others.) 2009 MIKE ARAUZ //
  11. 2009 MIKE ARAUZ // 11 MY IDENTITY MY FRIENDS MY ROLE
  12. 2009 MIKE ARAUZ // 12 IMPLICIT EXPLICIT
  13. 2009 MIKE ARAUZ // 13 Experiences are spread deliberately in this social environment.
  14. 2009 MIKE ARAUZ // 14 WHY WE SHARE: STRENGTHEN MY BOND DEFINE OUR COLLECTIVE IDENTITY GIVE ME STATUS Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
  15. 2009 MIKE ARAUZ // 15 WHY WE SHARE: STRENGTHEN MY BOND DEFINE OUR COLLECTIVE IDENTITY GIVE ME STATUS Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
  16. 2009 MIKE ARAUZ // 16 WHY WE SHARE: STRENGTHEN MY BOND DEFINE OUR COLLECTIVE IDENTITY GIVE ME STATUS Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
  17. 2009 MIKE ARAUZ // 17 WHY WE SHARE: STRENGTHEN MY BOND DEFINE OUR COLLECTIVE IDENTITY GIVE ME STATUS Adapted from research by Henry Jenkins, Josh Green, and Sam Ford, MIT Convergence Culture Consortium
  18. 2009 MIKE ARAUZ // 18 How do you design experiences that spread?
  19. 2009 MIKE ARAUZ // Know the community. 19
  20. 2009 MIKE ARAUZ // 20 Understand their desires.
  21. 2009 MIKE ARAUZ // 21 Give them the tools to share the experience.
  22. 2009 MIKE ARAUZ // 22 You thought the internet changed quickly... you should see mobile. 2009 MIKE ARAUZ //
  23. 2009 MIKE ARAUZ // 23 Years to reach +50MM internet users: YR 1 DESKTOP INTERNET (NETSCAPE) YR 2 YR 3 YR 4 YR 5 50 MM USERS MOBILE INTERNET - (IPHONE & IPOD TOUCH) Source: Mary Meeker, Morgan Stanley, “Economy + Internet Trends”, October 2009
  24. 2009 MIKE ARAUZ // Number of people using social network sites on mobile devices: 24 Source: http://blog.nielsen.com/nielsenwire/online_mobile/global-mobile-strategies-for-growth/ JULY 2008 JULY 2009 18.3 MM 6.4 MM
  25. 2009 MIKE ARAUZ // % of mobile web users who post status updates via Twitter or another service: 25 Source: http://www.pewinternet.org/Reports/2009/17-Twitter-and-Status-Updating-Fall-2009.aspx APRIL 2009 OCTOBER 2009 11% 25%
  26. 2009 MIKE ARAUZ // Over 65 million people use Facebook on their mobile devices, that’s 26% of all users. 26 Source: http://blog.facebook.com/blog.php?post=129875017130
  27. 2009 MIKE ARAUZ // 27 Mobile technology is making all experiences digital and social.
  28. 2009 MIKE ARAUZ // OFF LINE REAL-WORLD IN STORE IRL MEATSPACE 28
  29. 2009 MIKE ARAUZ // 29 New rules apply.
  30. 2009 MIKE ARAUZ // ONLINE SOCIAL MEDIA WEB 2.0 CYBERSPACE ON SCREEN 30
  31. 2009 MIKE ARAUZ // 31 New challenges and opportunities await. 2009 MIKE ARAUZ //
  32. 2009 MIKE ARAUZ // 32 Mobile Location-based Apps:
  33. 2009 MIKE ARAUZ // 33
  34. 2009 MIKE ARAUZ // 34
  35. 2009 MIKE ARAUZ // 35
  36. 2009 MIKE ARAUZ // 36
  37. 2009 MIKE ARAUZ // 37
  38. 2009 MIKE ARAUZ // 38
  39. 2009 MIKE ARAUZ // 39 Mobile Augmented Reality:
  40. 2009 MIKE ARAUZ // 40
  41. 2009 MIKE ARAUZ // 41 Augmented ID Source: http://www.tat.se
  42. 2009 MIKE ARAUZ // 42 Mobile Social Network Concepts: Facial Recognition Social Tagging
  43. 2009 MIKE ARAUZ // 43 Where do we go from here? 2009 MIKE ARAUZ //
  44. 2009 MIKE ARAUZ // Every experience should be designed to spread through a digital social network. 44
  45. 2009 MIKE ARAUZ // What community will spread this experience? 45
  46. 2009 MIKE ARAUZ // How will this experience serve the shared desires of the community? 46
  47. 2009 MIKE ARAUZ // Are we providing the community with the right tools to spread this experience? 47
  48. THANK YOU. Mike Arauz, Strategist at Undercurrent blog: www.mikearauz.com twitter: @mikearauz email: him@mikearauz.com

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