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Lean Startup Circle discusses lessons from launching referral product Spreadable
- 1. Lean Startup Circle November 23, 2010 @mikearsenault
- 2. PRODUCTS FOR ENTREPRENEURS RECURRING BILLING
- 3. PRODUCTS FOR ENTREPRENEURS RECURRING BILLING
- 4. PRODUCTS FOR ENTREPRENEURS RECURRING BILLING
- 5. THE PROBLEM
- 7. WHAT WE KNEW 40% of Signups Coming from Word of Mouth Traditional Marketing Channels = High CPA
- 8. WHAT WE KNEW 40% of Signups Coming from Word of Mouth Traditional Marketing Channels = High CPA THE PROBLEM How do we empower brand loyalists to refer us to more people? How do we measure the impact word of mouth is having on our business?
- 10. THE PROTOTYPE
- 11. THE PROTOTYPE
- 12. WHAT IS SPREADABLE? Overlay & Referral Page REFERRAL OVERLAY Customize Messaging 100% Brandable HOSTED Choose Social Tools REFERRAL PAGE
- 13. WHAT IS SPREADABLE? Overlay & Referral Page REFERRAL OVERLAY Customize Messaging 100% Brandable HOSTED Choose Social Tools REFERRAL PAGE EMAIL DELIVERY Email Delivery
- 14. WHAT IS SPREADABLE? Overlay & Referral Page REFERRAL OVERLAY Customize Messaging 100% Brandable HOSTED Choose Social Tools REFERRAL PAGE EMAIL DELIVERY Email Delivery SOCIAL INTEGRATI- Integrates with many social tools ON
- 15. WHAT IS SPREADABLE? Overlay & Referral Page REFERRAL OVERLAY Customize Messaging 100% Brandable HOSTED Choose Social Tools REFERRAL PAGE EMAIL DELIVERY Email Delivery SOCIAL INTEGRATI- Integrates with many social tools ON Who is doing the referring? What pages on your site are driving referrals? ANALYTICS Which channels are most effective? End-to-end conversion tracking
- 16. THINKING LEAN
- 17. THINKING LEAN
- 18. LESSONS LEARNED
- 19. Lesson 1 YOU NEED EARLYVANGELISTS.
- 20. Lesson 1 YOU NEED EARLYVANGELISTS. THEY BUY INTO YOUR VISION AND HELP FILL IN THE BLANKS.
- 21. IDENTIFYING EARLYVANGELISTS* 5. HAS OR CAN ACQUIRE BUDGET TO SOLVE 4. HAVE TRIED TO BUILD THE SOLUTION THEMSELVES 3. ARE ACTIVLEY LOOKING FOR A SOLUTION 2. AWARE THE PROBLEM EXISTS 1. HAVE THE PROBLEM YOU’RE TRYING TO SOLVE * Steve Blank, Four Steps to the Epiphany
- 22. LAUNCH, BUT LAUNCH QUIETLY. Lesson 2
- 23. LAUNCH, BUT LAUNCH QUIETLY. Lesson 2 MARKETING LAUNCHES ARE WASTEFUL BEFORE PRODUCT/MARKET FIT.
- 24. SOME GOOD THINGS
- 25. SOME GOOD THINGS BUT WE SHOULD HAVE HELD OFF…
- 26. SOME GOOD THINGS BUT WE SHOULD HAVE HELD OFF… Never get a 2nd chance Missed Opportunity for Paying Customers Locked into Positioning
- 27. Lesson 3 CHARGE MONEY FROM DAY 1.
- 28. Lesson 3 CHARGE MONEY FROM DAY 1. YOU’LL THANK ME LATER.
- 29. AARRR* ACQUISITION ACTIVATION RETENTION REFERRAL * Dave McClure, 500 Hats
- 30. AARRR* ACQUISITION ACTIVATION RETENTION REFERRAL REVENUE Now that’s positive signal. * Dave McClure, 500 Hats
- 31. WRITE THESE DOWN: FIND EARLYVANGELISTS. THEY’RE BUYING INTO YOUR VISION, NOT YOUR MVP LAUNCH, BUT LAUNCH QUIETLY. MARKETING LAUNCHES ARE A WASTE BEFORE PRODUCT/MARKET FIT CHARGE MONEY FROM DAY 1. THERE’S NO BETTER POSITIVE SIGNAL
- 32. THANKS! @mikearsenault