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aggieland cycling
brand book

2. company overview
Aggieland Cycling is a local bike shop located in College Station, Texas.
Serving the Aggieland community for many years, they are focused on
making any and all of your cycling dreams come true. Taking pride in
serving the Bryan/College Station area, their prices are reasonable and
atmosphere is enjoyable. With a large variety of cycling equipment,
accessories, and services, Aggieland Cycling is a one stop shop for all
your cycling needs. Whether youʼre a seasoned veteran or just fresh off
your training wheels, this shop is for everyone.
Great bikes. Great service. Aggieland Cycling.

3. concept summary
My design concept was to create a brand that paid homage to classic bike
shops while keeping a modern feel. Combining elements from different
bike parts and racing jerseys, I tried capturing the motion and excitement
of the sport. With all the high quality products that the shop carries, itʼs
time that the brand was of the same caliber.

4. mood board

5. logo inspiration

6. logo sketches

7. digital drafts
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8. final logo
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colors
PANTONE 4975 C
PANTONE 7527 C
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9. type
primary
franchise bold
ABCDEFGHIJKLNMOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
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secondary
Wisdom Script AI
ABCDEFGHIJKLNMOPQRSTUVWXYZ
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10. ads
My design concept for this series of ads was to create a very strong image
that would grab the viewerʼs eye when flipping through a magazine. I also
wanted to create an image that would not only be comprised of bike
elements, but be relatable to the audience. Being that the ads would be
in the local magazine, creating classic A&M images would be easily
recognized by the general public.

11. stationary
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Mike Denman
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817 Texas Ave.
College Station, TX
77840
979.696.9490
www.aggieland-cycling.com
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817 Texas Ave.
College Station, TX
77840
Aggieland Cycling
817 Texas Ave.
College Station, TX, 77840
979.696.9490
www.aggieland-cycling.com

12. van

13. cap

14. collateral

15. website