The document discusses how various types of data, such as weather data, location data, health data, and data about user actions, can be used to create more personalized and engaging digital experiences. It provides examples of how this data is already being used, such as mobile ads that factor in the weather, museums using beacons to interact with visitors on-site, and health apps that sync user data with doctors. The document argues that combining these different data sources can lead to new innovations in digital experiences.