BrainActive MR Credentials

1. Go where they go. Follow their minds.

2. BrainActive Research
Who are we?

3. BrainActive
is the online market research expert in
the emerging area of
Central and Eastern Europe.
Using a blend of best quality resources, highly skilled
talents and state of the art technology, BrainActive
is looking to bring businesses and consumers together in
the Central and Eastern Europe by providing deeper and
clearer understandings of local communities at all levels.
Our mission is to be the steady shoulder for all local
and global market research players, whenever comes
about unlocking the minds of this very challenged and,
at the same time, unique part of the world –
Central and Eastern Europe.
We have the right tools, the skills and the experience
in making this a reality for our partners.
Who are we

4. Our large coverage extends over the vast
majority of the Eastern markets, including
Russia, Turkey, Poland, Romania, Bulgaria,
Ukraine and many others.
From online survey programming and hosting until
data delivery in the formats you need,
BrainActive covers it all. We have grown into a one-stop shop facility
for all global market research consumers
interested in the CEE, who benefit from the
We deliver high quality, motivated online CEE advantages of online methodology over
samples to fully support and implement all your traditional ones.
global research needs.
The deep knowledge of each Eastern market we cover
backed up by our managing team’s extended expertise in
online market research enables us to have a strong sense
of accuracy in determining incidences, finding our hard-
to-get targets, providing national representative structures
and suggesting caveats or feasible approaches fit to all
countries in our portfolio.
For our clients that counts as a risk-free way of collecting
information in the CEE area, since it saves both time and
money resources.
Who are we

5. At BrainActive every second matters. This is why we
take pride in using one of the most efficient communication
The time zone advantage is on your side.
systems in the industry, the Unique Point of Contact
The fact that we’re actually located in the
(UPOC).
CEE gives you the opportunity to have at
least one thing off your daily “to-do” list.
Forget about contacting five people, located in five
We’re working during your off-business
different countries and generate an unlimited email
hours and we’re producing out of Bucharest,
exchange process in approximate English, which often
Romania.
makes the whole thing lot complicated than it should be.
That means lower costs for us and higher
Use your time wisely. Get faster, more reliable and
cost-flexibility for you.
trustful data together with lower risks, lower costs and
fewer headaches.
And focus on the things that matters most to you.
Who are we

6. BrainActive Research
What we do

7. We provide our clients with dedicated
services covering the entire data collection
BrainActive is your reliable shoulder whenever running
process, from questionnaire design and up
research in the Central and Eastern Europe. Our highly
to delivering the final reports.
skilled staff is ready to assist you in any step of the way
from the advice given on questionnaire design and right
until the data delivery.
We specialize in online market research with a strong
focus on data collection, providing our clients with
dedicated services that cover the entire process.
BrainActive uses own state of the art facility to run
online surveys in the CEE countries, managing all from
one single place.
BrainActive Research
What we do we are
What we do
Who

8. Since it’s the perfect one-stop shop
approach, your main benefit will be that this
system works for you rather than against
Who’s in charge of what: you.
Research design
BrainActive will always have one dedicated
(objectives, defining the gap to fill, person per each project that will set up a live
Client
questionnaire design, etc.) 24/7 communication channel and attend your
needs in real time.
Online data collection
create online links
extract samples BrainActive
set quotas
deploy sample
deliver raw data
Analysis
(create complex tables using the raw data, Client
prepare PPT presentation forms for the
end client, etc.)
What we do

9. Our staff’s vast experience extends over the
following types of research:
Ad hoc
Creative pre and post testing
New product and concept testing
Tracking
Conjoint
Diaries
In-home usage tests
Here is a brief summary of our services:
Online data collection
Scripting and hosting
Sharpening the research tools
Translation and coding
Data delivery
Learn more at rfq@brainactive-mr.com.
What we do

10. BrainActive Research
Who are our clients

11. Who are our clients?
* PR agencies
* Market Research companies
* Advertising & Media agencies
* Blue-chip companies
* Internet companies
* Other end clients
Are you one of them?
Let us know at rfq@brainactive-mr.com how we can
partner with you.
Our clients

12. The industries we have proudly served so far:
Telecom
Civil Construction
Information Technology - IT
Banking & Finance
Media
Pharmaceutical
Food & Beverages
Consumer Electronic Goods & Home Appliances
Apparel
Automotive
Real-estate
Tourism & Leisure
Educational
Environment
Sports
Transportation
Health & Wellness
Our clients

13. BrainActive Research
Online Panels

14. A short summary of this section:
Consumers Panels:
facts & trends
The duplicate-
free policy
Specialty Panels:
facts & trends
Panel and sample quality
management
Panel recruitment
The BAPP quality
evaluation process

15. Consumers
panels
Fully covering the CEE area
BrainActive is the online market research expert across
the Central and Eastern European countries.
Our extensive network of online panels currently cover all Ask for our latest Consumer Panel Book at
the booming markets of the area: Russia, Ukraine, Turkey, rfq@brainactive-mr.com which includes:
Poland, Czech Republic and Hungary – all members of the
select club of top 22 emerging economies worldwide, most recent panel sizes available
nominated as such by Morgan Stanley Capital national representative structures, Census
International. or Internet
caveats and suggestions on what is
Besides the 6 big markets, BrainActive also covers the feasible and what is less feasible in each
smaller yet very economically active markets of Greece, market
Romania, Bulgaria, Slovakia, Croatia, Slovenia and the 3
Baltic countries: Estonia, Latvia and Lithuania.
Online panels

16. Consumers
panels
BrainActive’s goal is to put Central and Eastern Europe area on
the online market research map and always ensure representative
samples for its clients – either Census, online rep or other.
Here below some of our latest figures (updated August 2009):
Austria: 189,229
Bulgaria: 22,943
Croatia: 9,572
Czech Republic: 66,291 Ask for our latest Consumer Panel Book at
Estonia: 18,302 rfq@brainactive-mr.com.
Greece: 49,714
Hungary: 106,631
Latvia: 16,711
Lithuania: 14,751
Poland: 272,831
Romania: 73,433
Russia: 458,035
Slovakia: 2,000
Slovenia: 29,170
Turkey: 209,381
Ukraine: 43,430
Online panels

17. Consumers
panels
Probably wonder how representative these panels are? No need for
that – take a look at these facts – in summary:
You can easily see that achieving representative
• 817.2% is the average growth rate percentage from 2000 to sample across the CEE is not a "no way!" thing
2008 in terms of Internet users across CEE countries that anymore.
BrainActive covers (source: InternetWorldStats.com)
Although there may be same regular skews toward
• broadband users expand at an impressive pace: 75% increase big cities and younger population found in the other
in average only in 2008 show the official statistics (source: emerging markets worldwide (Argentina, Mexico,
ITU). Brazil, India, China), however, the large online
populations makes it perfectly feasible to run
• Russia, Turkey, Poland and Romania are all in the top 10 representative offline (Census) sample structures
countries in Europe in terms of Internet users. All 4 account based on online panel.
for approximately 25% of all European Internet users.
Plus, with the current increase, it's just a matter of
time until these caveats will be removed.
Want to check out and compare the different representative
structures across CEE countries, either Census representative or
Online Representative?
Our latest Consumer Panel Book is always available at
rfq@brainactive-mr.com.
Online panels

18. Consumers
panels
Flagged sub-targets
Size of the panels would mean nothing if it was a simple bulk
resource, a pure number of general population. Today's needs go lot
farther than that and we have the tools to address them.
BrainActive offers a full array of highly demanded sub-targets,
ready to match your specific needs. Amongst our offerings, but not
limited to:
Basic demographics: age, gender, region (both province and city), income, household size, education, occupation,
children in household, primary grocery shopper and marital status.
Internet usage: years of using Internet, type of Internet connection, connection frequency, connection durations,
connection place, online shopping habits
Automotive related: car owners, brand and model, purchase intention
Finance: credit card ownership, brand of the credit/debit cards owned
Electronic equipment owned: PC, Mac, laptop, cell phone, printer, PDA, DVD, video games, Cable/Satellite TV,
Digital Camera etc.
Need more info? Let us know at rfq@brainactive-mr.com.
Online panels

19. Specialty
panels
Specialty panels
More and more, the demand for specialty targets has taken a great
development over the past few years in the market research
industry. Both clients and researchers together tend to increase
focus on interviewing the target which is most likely to be
interested in buying a certain product or service, rather than going
to a general population sample for that.
BrainActive follows the trend and responds to these newly created
needs through its highly focused specialized panels. For Poland,
Russia, Hungary, Czech Republic and Turkey we can currently
provide:
Mothers of children: differentiated by child's age
Teens: age, gender
Health professionals: doctors, nurses, vets, pharmacists
Small Business Owners: job title, company size (in terms of # of employees), company annual turnover
IT professionals: job title, company size (in terms of # of employees), decision making/influencing area
Business Decision Makers: job title, company size (in terms of # of employees), company annual turnover,
decision making/influencing area
Need more info? Let us know at rfq@brainactive-mr.com.
Online panels

20. Panel
recruitment
Panel recruitment
BrainActive collects data only from panelists that are
recruited in full compliance with the international
standards of quality, as specified by EFAMRO and
recommended by ESOMAR.
All recruits are required to double opt-in
Our panel network is continuously recruited through before becoming panelists; at registration, a
various channels: user’s email must be both valid and unique.
banners However, besides double opt-in panels
referrals BrainActive tries to collect data as much as
pay per click possible from resources recruited through
natural search optimization “by invitation only” methodology, which is a
affiliate marketing 4 times opt-in methodology.
email
online PR.
This way we make sure that every Internet user out there
has equal chances to become a panelist and take our
surveys.
Online panels

21. Panel
recruitment
The mandatory quality checks
Panelists part of the BrainActive Partnership Program
are only added to the panels if they meet the
following 10 quality checks:
Panels used for market research only
1. Automatic online de-duplication with existing panel
2. Email validity checking at time of recruitment
3. Zip code and town list validations at recruitment The panel communities BrainActive uses are
4. Street address checking accessed solely for the purposes of market
5. Logical checking between answers (real time and also in the research. Under no circumstances we either
cleaning stage prior to upload in database) share panelist data with external organizations
6. Name, surname and gender checking (real time and during cleaning or serve any form of advertising or direct
process)
marketing to the panelists.
7. A dedicated cleaning application allows detailed cleaning of the
recruitment data before it is uploaded to the Panels database.
8. Real time screen outs: emails from black list (competitors, clients
etc)
9. Screening by age, sector of activity (market research and related
sectors)
10. Double-opt in or “by invitation only” in process with email
confirmation ensure the email is valid and belongs to the person
who joined the panel
Online panels

22. Panel and sample
quality management
Rewarding panelists
BrainActive offers a blend of methods to reward the
panelists, however the most often met one is a point Besides rewards for surveys, panelists also benefit
system. from:
The primary factor influencing incentive values for each Monthly emailed newsletters containing survey
project is the length of survey, which is generally results, panel news, winner details, panelist
converted into a number of points of financial value. contributions, etc.
A custom-built website allowing panelists to
The points based incentive system enables members to use update their contact information, learn more about
their points to exchange for vouchers and gifts from our the panel, find out about results of some studies
reward partner network which is clearly highlighted to all they participated to, read our newsletters and
members. complete profiling surveys.
Access to technical support via email
The panelists we use are offered incentives on all our
surveys and for some they get the chance to win in prize
draws.
Online panels

23. Panel and sample
quality management
Frequency of contact
The BrainActive default rule states that we can send a maximum of History
one invitation every 3 days to the same panelist, with a maximum of
10 invitations per month.
BrainActive uses own platform to keep track
Additional panel usage rules can be easily applied to serve any client on several essential elements which reflect
request: panelists can be eliminated from same category surveys for each panelist’s participation history:
any length of time (7 days, 3 months, etc).
Invitations sent
Invitations open
Participation frequency Links clicked
Screened-outs
Our basic rule meant to ensure a high quality level for all data Quota fulls
collected states that one panelist can complete up to 3 studies per Drop outs
month, plus one tracker. However, for periods of consistent demand Survey completion rate
we may allow for up to 5 surveys per month. Survey topic
Incidence registered in field for a specific target
Please note that figures above don’t take into account the Incentive provided to respondents
participation to regular profiling questionnaire and Omnibus-type of
surveys.
Online panels

24. BrainActive Partnership
Program – BAPP
BrainActive Partnership Program – BAPP
BAPP is a thorough quality evaluation process done on a
continuous basis and aimed at fulfilling two needs:
The rigorous system of quality checks the
1. Making sure that the current partners perform within the set following 10 basic quality-wise elements,
standards of quality, as defined by BrainActive’s Quality although is not limited to them and can be
Management team adjusted case by case:
• This is done continuously by collecting feedback from
Panel size
both BrainActive’s Project Managers and all staff that
Panel management policy
liaises with panel providers and the providers
Panel recruitment methods
themselves.
Standards of quality met
• The evaluation report of current members is issued 4 Project launching time
times a year and determines the preferred hierarchy of Available demographics
panel suppliers in each country we operate. Available pre-identified targets
Client support
2. Approaching and testing new panel providers to be able to Costing policy
join BAPP. Reliability
If you need more details on this topic, don’t hesitate to let us
know at rfq@brainactive-mr.com.
Online panels

25. The duplicate-free
policy
The duplicate-free policy
Although it is generally unknown whether multi-panel membership All in all, BrainActive has taken the
is actually a problem, the market research industry must protect necessary steps to ensure de-duplicating
Against having the same person answering more than once in same
process whenever using more than one
survey.
panel source.
At BrainActive we strongly believe that the most important step in
preventing this is to discourage professional survey takers from We are using a state of the art tool called
joining the panel in the first place. And that is something that can PanelShield, a tool that is capable to perform
become possible by using the right panel management procedures. digital fingerprinting to flag multi-panel
membership and can detect different type of
For example, limiting the possibility to receive survey invitations is
one basic thing to do. It’s obvious that a professional survey taker
Fraudulent panelists such as speeders or
would be way more interested in joining a panel that straight-liners.
has no limit on the possible number of participations.
Online panels

26. BrainActive Research
Why Online Research

27. Or … why we do things the way we do
"How can it make things "Why Online Market
work better for me?" research?"
"Is it really that safe?"

28. Translation? The new trio that is already
making research more challenging than
it ever was:
1. Quicker
BrainActive strongly believes that Internet approach has 2. Cheaper
the strongest set of advantages of all data collection 3. Better
methods, going from faster fieldwork to reaching (almost)
impossible targets.
10 reasons why online is better (click on each
one to find out more):
1. Faster
2. More cost effective
3. Global reach within minutes
4. Unique Point of Contact
5. Non-intrusive
6. Impressive internet growth generate representative
samples
7. Multimedia possibilities
8. Hard to reach targets become accessible
9. Flexibility
10. Real time reporting
Why online research

29. BrainActive Research
Focus on fine quality

30. We believe that quality of service would be nothing
without a strong accent put on quality of
resources.
That is why BrainActive uses a carefully selected
Focus on quality
network of online panels recruited through our
rigorous BrainActive Partnership Program.
For us, the concept of Quality means much more than a rigid set of
procedures well put in place, stating what is the correct action to
implement in the each different stage of the market research
process.
BrainActive sees quality as a perpetual flow of actions, applied
from the earliest “understanding objectives” stage and up to the
final report delivery, aiming at providing our clients with the best
support to take the correct business decisions.
Since in our view there are several subsequent parts that build a
successful online market research process, we have named ours
“The 6 gates to quality”.
Need to learn more? Drop us an email at
rfq@brainactive-mr.com.
BrainActive acts in full compliance with all the international
quality requirements governing online market research these days,
as defined by ESOMAR and CASRO.
Focus on fine quality

31. Who to contact for more info?
For any questions on CEE countries, whether it’s
feasibility, national representative structures or incidences,
and also for quote requests let us know at:
rfq@brainactive-mr.com
This is a collective email address of the sales department -
we guarantee that your question will be answered
within 30 minutes from receipt during our regular
business schedule:
Monday through Friday
9 am to 6 pm UK Time (up to 2 pm New York time).
Why Online Research

32. Thank you very much for your attention & interest.
We look forward to see how we can partner with you.
BrainActive Research
Go where they go. Follow their minds.
28 Rucar, 012257 Bucharest, Romania
Tel: +40 743 555 032
Email: rfq@brainactive-mr.com
Web: www.brainactive-mr.com