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Penta Model - Level 2
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Mihai Ionescu
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Penta Model - Level 2
1.
Penta ⍺ Segmentation Convenience Integration Alternatives Emergents A2 Market Edges C2 Adjacents C1 Value Stream D1 Substitutes D2 New Geographies E1 Emerging Markets E2 New Markets A1 Mid-Market B1 Proximity B2 Sales Chain Market Boundaries
(where-to-play) B2C B2B Upmarket Long Tail Phisical Online Dealership Franchize Upstream Downstream Engine 2 Complements Replacement Alternative Expansion Localization Aspirational Ubiquity Non-consumers Marginal buyers Penta Best Product Customer Focus Transaction Control Unique Advantage Innovative Value F1 Low Cost F2 Differentiation G1 Customer Intimacy G2 Added Value H1 Exclusive Channel H2 Dominant Exchange I1 Proprietary Standard I2 Unique Enablers J1 Disruptive Innovation J2 Conceptual Innovation Value Proposition (how-to-win) Operational Excellence Low Exteral Cost Quality Functionality Best CX Customization One-Stop Shop Service Add-on Constrains Exclusivity Brokerage Platform Complementors Collaborative VRIN Resources Unique Capabilities Simplification Lower specification New JTBD Innovative Mix
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