1. The proven search marketing experts PART OF THE
The proven search marketing experts PART OF THE

2. ABOUT US
• dotSearch provides search engine marketing services to start-ups, SMEs and enterprises
• Since 2002
• Proven methodology & reputation
• Ethical and transparent approach to SEO
• Part of the dotDigital Group plc
• Over 100 SEO and PPC clients
• B2B and B2C
• No revolving door: an enviably low client churn rate
• Offices in Central London, East Croydon, Manchester, Northampton and Minsk
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3. WE’VE HELPED A LOT OF GREAT BUSINESSES TO GROW.
LOOK AT THE KIND OF B2C CLIENTS WE WORK WITH.
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4. SEO HAS DELIVERED IMPRESSIVE RESULTS FOR OUR B2B
CLIENTS TOO. HERE’S A SAMPLE OF THE KIND WE WORK WITH.
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5. ABOUT dotDigitalGroup
• Full service digital marketing agency
• B2B digital marketing products and services
• Established 1999
• 130+ staff
• 3,500+ clients
• Winner of National Business Awards
• Wide regional presence - offices nationwide
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6. SOME OF OUR GROUP’S DIGITAL MARKETING CLIENTS
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7. dotSearch CLIENT PERFORMANCE
Chart comparing client traffic / revenue 2 years pre dotSEARCH and 2 years during campaigns
SitE ViSitORS Period before using dotSearch With dotSearch Average Turnover
Average Traffic
£250,000 50,000
£200,000 40,000
Average traffic
Site Visitors
£150,000 30,000
Revenue
Average turnover £100,000 20,000
£50,000 10,000
£- -
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47
Months
Source – independent data source Google Analytics Pre dotSearch With dotSearch
live pre joining/post campaign
Data sample 37 campaigns.
Average traffic 8,525 21,957 158%
Average turnover £50,662 £141,263 179%
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8. GIVING GOOGLE WHAT IT NEEDS
WHAT GOOGLE LIKES WHAT IT BOILS DOWN TO
1 is your site built “correctly” - can it be read by Google?
P CORRECtLy BuiLt SitES
2 Do your pages respect Google guidelines?
P DyNAMiC CONtENt 3 is your site changing frequently?
P POPuLAR SitES 4 is your site growing over time?
P BiG SitES 5
And most importantly, is you site referenced and
linked to by authority websites?
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9. PAGE 1 NOT ENOUGH
WHAt’S A NUMBER 1 POSitiON WORtH tO yOuR BuSiNESS*?
50% OF ViSitORS tO A GOOGLE SEARCH RESuLtS PAGE WiLL LEAVE WitHOut CLiCkiNG
25% of visitors will
click on a paid for link
20% will click on the number 1 ranked
natural (non-paid) listing
4% will click on the number 2
ranked natural listing
1% or less will click on any of the
remaining natural listings
*dotSearch proprietary research.
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10. THE dotSearch APPROACH TO SEO
A detailed profile is built of the time is taken to understand the customer’s
customers’ needs and is then CuStOMER PROFiLE need and a detailed profile of their business is
implemented using a highly developed built up
methodology.
dotSEARCH focus on building an ON OFF Effective implementation of bespoke SEO
PPC
increased profile which helps to PAGE PAGE campaign using developed methodology
improve search engine rankings – this is
done by disseminating quality content.
it is a highly cost effective and safe way uk monitoring and Account Management
MONitOR QA & ACCOuNt
to achieve great Google positions. MANAGEMENt
ensures that our customers understand the
value added
Over time dotSEARCH, in effect, build
a mini wiki around the customer’s
website fulfilling the main requirements Results are delivered with a direct correlation
RESuLtS to profile and client Return on investment
of search.
SuCCESSFuL SEO iS DERiVED FROM A BESPOkE StRAtEGy
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11. THE dotSEARCH CLIENT EXPERIENCE
Standard SEO Suite Professional SEO Suite Enterprise SEO Suite
Fee £1k month £2k month £4k+ month
Research and implementation £1.5k Research and implementation £2k Research and implementation £2.5k
SEO Scoping Service. £500 (redeemable) SEO Scoping Service. £500 (redeemable) SEO Scoping Service. £500 (redeemable)
Month 1 Website Analysis Review Meeting Review Meeting
keyword Research Website Analysis Website Analysis
Competitor Analysis keyword Research keyword Research
Competitor Analysis Competitor Analysis
Strategic Development
Month 2 Bulk Link Building Bulk Link Building Bulk Link Building
Write test articles for approval Write test articles for approval Write test articles for approval
Recommend meta / site changes Recommend meta / site changes Recommend meta / site changes
internal strategy review internal strategy review
Benchmarking
Month 3 Link strategy first results Link strategy first results Link strategy first results
Article creation Article creation Article creation
Articles added to site Articles added to site Articles added to site
Directories Directories Directories
Written Report useability review useability review
telephone Briefing Manual link building Manual link building
inbound Social Media Set up Outbound Social Media
Written Report inbound Social Media
telephone Briefing Forums
Written Report
Onsite Meetings
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12. OUR SEO SCOPING SERVICE
The first and most critical step to effective SEO is indepth research into your
market, your keywords, your competitors, and your website.
the dotSearch Scoping Service and 70+ page report include in depth analysis of over
30 key areas affecting your website’s search marketing performance, including:
• your website’s technical specificiation
• your website content
• Competitor analysis
• A change implementation plan target results
• A costed, tailored search marketing strategy for your business
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13. PROVEN SEO CATEGORY KILLERS
Category: Gifts Category: Dance
TERM GOOGLE TRAFFIC POSITION TERM GOOGLE TRAFFIC POSITION
gifts 3350000 1 dancewear 550000 1
personalised gifs 135000 1 dance shoes 301000 1
xmas gifts 22200 1 ballet shoes 246000 1
christmas presents 74000 2 tap shoes 165000 2
wedding gifts 201000 3 dance sneakers 18100 2
Category: Holidays Category: Claims
TERM GOOGLE TRAFFIC POSITION TERM GOOGLE TRAFFIC POSITION
iceland holidays 12100 2 motorcycle claim 2400 1
see the northern lights 9900 2 office accident claim 2400 1
holiday in new zealand 18100 2 whiplash claims 5400 2
holidays in iceland 12100 3 personal injury claims 18100 2
northern lights iceland 5400 3 whiplash compensation 14800 2
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14. PROVEN LONG TAIL CATEGORY KILLERS
Category: Jewellery (www.steffans.co.uk) Category: Safety Boots (www.safetybootsuk.co.uk)
TERM GOOGLE TRAFFIC POSITION TERM GOOGLE TRAFFIC POSITION
sterling silver enamel charms 73 2 steel toe safety boot 880 1
links sweetie bracelet 9900 2 dr martens safety shoes 480 4
georg jensen pendant 320 1 caterpillar steel toe boots 390 1
thomas sabo necklace 1300 3 dr martens safety boot 1300 5
stephen webster rings 590 3 steel toe cap boot 8100 2
Category: Sports Equipment (www.morrant.com) Category: Maternity Clothing (www.cravematernity.co.uk)
TERM GOOGLE TRAFFIC POSITION TERM GOOGLE TRAFFIC POSITION
rugby kicking tees 880 1 evening maternity dresses 4400 4
mini cricket bats 320 1 pregnancy maternity clothes 320 2
kooga rugby clothing 320 2 maternity wholesale clothes 320 2
cheap cricket equipment 720 3 pregnancy clothes online 880 2
adidas hockey shoes 720 3 fashionable maternity clothes 390 2
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15. SEO BEGINS AT HOME
dotSearch manages all WEBSITE TERM POSITION
the SEO for the dotDigital dotMailer.co.uk email marketing 1
Group’s websites, with dotMailer.co.uk email marketing software 1
dotMailer.co.uk email marketing templates 1
category-killing results. dotMailer.co.uk bulk email marketing 1
dotMailer.co.uk email marketing solutions 1
dotSearch.co.uk seo agency London 1
dotSearch.co.uk best SEO agency 1
dotSearch.co.uk SEO agencies 1
netcallidus.co.uk strategic internet marketing 1
netcallidus.co.uk strategic search engine marketing 1
dotAgency.co.uk website design agency 1
dotAgency.co.uk web design agency 1
dotCommerce.co.uk ecommerce solutions 1
dotCommerce.co.uk bespoke ecommerce 1
dotCommerce.co.uk ecommerce business solutions 1
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16. OK, BUT HOW LONG DOES IT TAKE?
• Starting position
SEO TAKES FROM 1 TO 9
MONTHS DEPENDING ON
» • Competition
• Age of the website
• Budget (proportional to man hours)
We tailor each campaign to fit your specific
AT dotSearch EVERY
CAMPAIGN IS BESPOKE » model, but we ask clients to allow six months
for results.
PPC CAN BE USED AS immediate results but less cost effective
PART OF THE STRATEGY » long-term as competitors drive up bids.
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17. FOR FURTHER ENqUIRIES…
Call or email your local LONDON
dotSEARCH office: » 020 7654 8675
MANCHEStER
0161 6181 070
EDiNBuRGH:
0131 718 6037
EMAiL
info@dotSEO.co.uk
ViSit
www.dotSEO.co.uk
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