1. Video

2. Diego, Miguel
Esmilla, Francine
Ley, Mark
Ngo Dee, Mark
Roman, Lee
Tan, Bea
Uysiuseng, Nicole

3. INDUSTRY
BACKGROUND

4. 3 TYPES OF JUICES
INDUSTRY
BACKGROUND

5. 100% JUICE MARKET INCREASE BY 100%
STRONGER ECONOMY
HEALTHIER LIFESTYLES
INDUSTRY
BACKGROUND

6. INDUSTRY
BACKGROUND
MAJOR PLAYERS

7. SALES

8. SALES
IN MILLION PESOS

9. SALES
FORECASTED
IN MILLION PESOS

10. MARKET
TRENDS

11. FAST GROWTH RATE
NO LONGER A LUXURY
AVE. UNIT PRICE UP BY 4%
MARKET
TRENDS

12. MARKET
TRENDS

13. MARKET
TRENDS

14. MARKET
TRENDS

15. “Del Monte 100% Juice is guaranteed, picked
and squeezed on the same day giving you 100%
natural, health-giving, delicious refreshment.
Rich in vitamins... pure, unsweetened, and fat-
free!”

16. “Quench your thirst with the delicious
blends of fresh fruits.”

17. “With every bottle you drink, Tropicana
Twister brings you closer to the taste of real
fruit juice. No false promises! Grab one now
and taste the fruity truth!”

18. “When you drink good, you feel good.
Tropicana Twister is all good! The brand is about
soaking in the goodness of every moment and
having the zest for life.”

19. PRODUCT
AND ATTRIBUTES

20. READY TO GO 100% FRESH
100% NATURAL 100% ORGANIC

21. DETOXIFY
BETTER DIGESTION
STABILIZE SLEEP HABITS
BOOSTS ENERGY
BOOSTS IMMUNE SYSTEM

22. MISSION
AND VISION

23. Just Juiced, an advocate of wellness and healthy lifestyle, seeks
to provide an array of hearty drinks that are not only packed with
nutritional benefits but are also rich with flavorful delights. Just
Juiced promises to deliver its customers quality products made
from locally grown fruits and vegetables blended with love and
sealed with passion. With a dedicated team for financials,
marketing, operations and human resources, Just Juiced will
combat bad eating habits one bottle at a time. The company
shall ensure that stakeholders are able to maximize and realize
the values of their investments without compromising its
relationships with customers and suppliers within its value chain
while rewarding its employees with lucrative incentives and
develop an urgency for change of over all lifestyle among every
Filipinos.
MISSION

24. Just Juiced aims to become the front-runner in creating ready-made juice drinks,made from locally grown, 100% fresh fruitsand vegetables.
VISION

25. PRODUCT
DEVELOPMENT

26. ORANGE POWER
ENERGY BOOSTER
ORANGE
CUCUMBER
CELERY
LETTUCE
SPINACH
PARSLEY
LEMON
GINGER
PRODUCT
DEVELOPMENT

27. PINEAPPLE PUNCH
IMMUNE SYSTEM BOOSTER
PINEAPPLE
ORANGE
BEET
APPLE
CARROT
BROCCOLI
GARLIC
CELERY
PRODUCT
DEVELOPMENT

28. RED BLAST
STRESS RELIEVER
SPINACH
BROCCOLI
CELERY
CARROT
MANGO
APPLE
PRODUCT
DEVELOPMENT

29. PACKAGING

30. PACKAGING

31. PROCEDURE

32. PREPARATION OF INGREDIENTS
PROCEDURE
PREPARE FRUITS
COMPLETE GROUPS PER RECIPE
CUT/PEEL

33. PREPARATION OF EQUIPMENT
PROCEDURE
PLACE IN OSTERIZER
POUR
STORE
PREPARE MACHINE

34. PROCEDURE VIDEO

35. MARKETING
PLAN

36. TARGET MARKET
MARK NGO DEE
PHP 50,000 - PHP 99,999
21 YEARS OLD
EXERCISING, YOGA,
STUDYING, HANGING OUT
WITH FRIENDS
MARKETING
PLAN

37. PRICING
STRATEGY

38. PRICING
STRATEGY
ORANGE POWER
ENERGY BOOSTER
PHP 27.04 PHP 43.79 PHP 83.20
PHP 85.00

39. PHP 85.00
PRICING
STRATEGY
PINEAPPLE PUNCH
IMMUNITY BOOSTER
PHP 26.18 PHP 42.39 PHP 81.57

40. PHP 85.00
PRICING
STRATEGY
RED BLAST
STRESS RELIEVER
PHP 23.12 PHP 39.87 PHP 75.74

41. DISTRIBUTION
STRATEGY

42. DISTRIBUTION
STRATEGY

43. PRODUCT
POSITIONING

44. PRODUCT
POSITIONING