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Innovation and Scale
Drivers and pitfalls to building API
driven business platforms
Mifan Careem
VP - Solutions Architecture, WSO2
mifan@wso2.com | @mifanc | https://www.linkedin.com/in/mifan/
All Things Open 2019
North Carolina
2
Towards disaggregation
Disaggregated architectures drive 50 billion endpoints, growing >1 trillion
CONSUMER DEMAND
Scale and agility are pushing
app disaggregation...
…that makes hybrid
integration the unspoken
challenge of all cloud services
SUPPLIERS DISAGGREGATE ARCHITECTURE TO MEET DEMAND
1
10
102
103
105
109
MONOLITHIC
BUSINESS APP
ENTERPRISE
APPS
DEPARTME
NTAL APPS
SAAS APPS
PUBLIC /
PRIVATE APIS
SERVERLESS &
MICROSERVICES
1970s
|
MAINFRAME
1980s
|
IT
AWAKENING
1990s
|
INTERNET
2000s
|
MOBILE
2010s
|
IoT/AI
2020+
|
DIGITAL NATIVE
3
“APIs create business agility
that fosters the rapid
business reconfiguration
necessary to continually
adapt to an unknown future
of constant change.”
~ Randy Heffner,
Forrester Research
...And APIs Are The Glue
All integration is becoming API driven hybrid integration
5	
The Global Impact of APIs
APIs now account for 25% of the Internet’s traffic.
$1 trillion is up for grabs through the redistribution of
revenue through APIs (McKinsey 2017).
25% of revenue flows through APIs (Vanson Bourne 2018).
Through 2020, integration work will account for 50% of the
time and cost of building a digital platform (Gartner 2018).
API Driven Business
Platforms
Align Business
Strategy with API
Strategy
Every company is a technology
company
Technology assets need to be built for
use and reuse
Reuse has a compound effect on
technology investments
APIs thus are an encapsulation of the
organization’s intellectual property
Streamline internal assets AND better
customer reach via APIs
2. Distributed Platforms vs Centers of Excellence vs Agility
External Developers (Partners)
Other BU Developers
(Inter BU Access)
Internal BU Developers
(Intra BU Access)
BU 1 API Marketplace BU 2 API Marketplace BU 3 API Marketplace BU n API Marketplace
BU 1 API Management
(Dedicated On-prem
Deployment)
BU 2 API Management
(Private Cloud Tenant)
BU 3 API Management
(WSO2 API Cloud
Tenant)
BU n API Management
(Other APIM Platform
Tenant)
Private Cloud Public Cloud
Enterprise
Enterprise API Marketplace
BU 1 BU 2 BU 3 BU n
9	
Integration & Middleware Are Bottlenecks to Agility
LAYERED MONOLITH
Coordinated releases, organizational rigor, centralized change control
Compute Network Storage
Ops Infrastructure
Ops
Team
Observability
Scaling HA Resilience Observability
Scaling HA Resilience Observability
HA Resilience
Middleware
& Integration
CoE Teams
HA Resilience ObservabilityScaling
INTEGRATION
HA Resilience ObservabilityScaling
MESSAGING
HA Resilience ObservabilityScaling
DATA
HA Resilience ObservabilityScaling
SECURITY
App Logic
. . .
Centralized
Dev Org
App LogicApp Logic
App 1 App 2 App (n)
PEOPLE
Center of Excellence teams add
governance barriers to releases.
PROCESS
Middleware and integration
systems create trickle-down
“gates” decelerating releases.
TECHNOLOGY
Middleware is a dependency
slowing app dev teams.
Self-contained
Deployable as a unit
Independently elastic
Data plane and control plane
Cells… The New Building Blocks For The Composable Enterprise
Becoming Integration Agile…
App Logic
. . .
Scaling HA Resilience Observability
Scaling HA Resilience Observability
HA Resilience Observability
Compute Network Storage
Ops Infrastructure
Centralized
Dev Org
Middleware
& Integration
CoE Teams
Ops
Team
LAYERED MONOLITH
Coordinated releases, organizational rigor, centralized change control
HA Resilience ObservabilityScaling
INTEGRATION
HA Resilience ObservabilityScaling
MESSAGING
HA Resilience ObservabilityScaling
DATA
HA Resilience ObservabilityScaling
SECURITY
App LogicApp Logic
App 1 App 2 App (n)
APIs
COMPOSABLE ENTERPRISE
Autonomous releases, CI/CD, self-organization, change-control authority
App (n)
App
Microservice
INTEGRATION
MESSAGING
DATA
SECURITY
App 1
INTEGRATION
MESSAGING
DATA
SECURITY
Microservices
App 2
App
Miniservice
INTEGRATION
MESSAGING
DATA
SECURITY
APIs
Self-
Organizing
Dev Teams
. . .
Ops
Team
Event-Based Hybrid Integration Platform
Scaling | HA | Resilience | Observability
Orchestration & High-Performance Data Store
Ops Infrastructure
DevOps
<Microgateway> <Microgateway>
<Microgateway>
3. API Marketplace as a Platform Business Model þ
4. Sustainability via Feedback Loops, Incentives,
Adoption
13	
Source: David Sacks, Yammer on Uber’s
business model valuation
•  Social Incentives
•  Fun, Fame, Fortune
•  No. of Shares, Likes,
Claps, Re-Tweets, View
•  Leaderboards
•  Rating/Filtering
•  Monetization
þ
5. API Security is not an afterthought! ý
Implementing a Gateway Architecture
15	
API
Gateway
Policy
Enforcement
& Security
Lifecycle
Mgt.
Governance Analytics
Threat
Protection
QoS and
Rate Limiting
•  Gateway Patterns act as
the (central) point of
control for incoming and
outgoing data
•  Enforce QoS and acts as
a Policy Enforcement
Point
•  Utilize an IAM to enable
BYOID via federation
•  Follow industry standards
such as Oauth2, OIDC,
SAML
•  Be able to extend and
customize as required
using Oauth2 fraud
detection, HMAC, Custom
headers
Identity Federation at the Platform
Identity Federation Hub
Cloud Native ~ Zero Trust Network
“What was once a rich
selection of blogs and
websites has been
compressed under the
powerful weight of a few
dominant platforms. This
concentration of power
creates a new set of
gatekeepers, allowing a
handful of platforms to
control which ideas and
opinions are seen and
shared.”
-  Tim Berners-Lee
https://webfoundation.org/2018/03/web-
birthday-29/
https://beta.techcrunch.com/2018/03/12/
platform-power-is-crushing-the-web-warns-
berners-lee/
20	
The right API driven
business platform is
key to innovate at
scale
Define
API
Strategy
Define a
Platform
Strategy
Facilitate
Consumers
Engage
and
Empower
Producers
Incentives
and
Monetizatio
n
Agility and
Distributio
n
Platform
security
model
Govern
and
Manage
THANK YOU
wso2.com
THANK YOU
wso2.com

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Innovation and scale - drivers and pitfalls to building API driven business platforms

  • 1. Innovation and Scale Drivers and pitfalls to building API driven business platforms Mifan Careem VP - Solutions Architecture, WSO2 mifan@wso2.com | @mifanc | https://www.linkedin.com/in/mifan/ All Things Open 2019 North Carolina
  • 2. 2
  • 3. Towards disaggregation Disaggregated architectures drive 50 billion endpoints, growing >1 trillion CONSUMER DEMAND Scale and agility are pushing app disaggregation... …that makes hybrid integration the unspoken challenge of all cloud services SUPPLIERS DISAGGREGATE ARCHITECTURE TO MEET DEMAND 1 10 102 103 105 109 MONOLITHIC BUSINESS APP ENTERPRISE APPS DEPARTME NTAL APPS SAAS APPS PUBLIC / PRIVATE APIS SERVERLESS & MICROSERVICES 1970s | MAINFRAME 1980s | IT AWAKENING 1990s | INTERNET 2000s | MOBILE 2010s | IoT/AI 2020+ | DIGITAL NATIVE 3
  • 4. “APIs create business agility that fosters the rapid business reconfiguration necessary to continually adapt to an unknown future of constant change.” ~ Randy Heffner, Forrester Research ...And APIs Are The Glue All integration is becoming API driven hybrid integration
  • 5. 5 The Global Impact of APIs APIs now account for 25% of the Internet’s traffic. $1 trillion is up for grabs through the redistribution of revenue through APIs (McKinsey 2017). 25% of revenue flows through APIs (Vanson Bourne 2018). Through 2020, integration work will account for 50% of the time and cost of building a digital platform (Gartner 2018).
  • 7. Align Business Strategy with API Strategy Every company is a technology company Technology assets need to be built for use and reuse Reuse has a compound effect on technology investments APIs thus are an encapsulation of the organization’s intellectual property Streamline internal assets AND better customer reach via APIs
  • 8. 2. Distributed Platforms vs Centers of Excellence vs Agility External Developers (Partners) Other BU Developers (Inter BU Access) Internal BU Developers (Intra BU Access) BU 1 API Marketplace BU 2 API Marketplace BU 3 API Marketplace BU n API Marketplace BU 1 API Management (Dedicated On-prem Deployment) BU 2 API Management (Private Cloud Tenant) BU 3 API Management (WSO2 API Cloud Tenant) BU n API Management (Other APIM Platform Tenant) Private Cloud Public Cloud Enterprise Enterprise API Marketplace BU 1 BU 2 BU 3 BU n
  • 9. 9 Integration & Middleware Are Bottlenecks to Agility LAYERED MONOLITH Coordinated releases, organizational rigor, centralized change control Compute Network Storage Ops Infrastructure Ops Team Observability Scaling HA Resilience Observability Scaling HA Resilience Observability HA Resilience Middleware & Integration CoE Teams HA Resilience ObservabilityScaling INTEGRATION HA Resilience ObservabilityScaling MESSAGING HA Resilience ObservabilityScaling DATA HA Resilience ObservabilityScaling SECURITY App Logic . . . Centralized Dev Org App LogicApp Logic App 1 App 2 App (n) PEOPLE Center of Excellence teams add governance barriers to releases. PROCESS Middleware and integration systems create trickle-down “gates” decelerating releases. TECHNOLOGY Middleware is a dependency slowing app dev teams.
  • 10. Self-contained Deployable as a unit Independently elastic Data plane and control plane Cells… The New Building Blocks For The Composable Enterprise
  • 11. Becoming Integration Agile… App Logic . . . Scaling HA Resilience Observability Scaling HA Resilience Observability HA Resilience Observability Compute Network Storage Ops Infrastructure Centralized Dev Org Middleware & Integration CoE Teams Ops Team LAYERED MONOLITH Coordinated releases, organizational rigor, centralized change control HA Resilience ObservabilityScaling INTEGRATION HA Resilience ObservabilityScaling MESSAGING HA Resilience ObservabilityScaling DATA HA Resilience ObservabilityScaling SECURITY App LogicApp Logic App 1 App 2 App (n) APIs COMPOSABLE ENTERPRISE Autonomous releases, CI/CD, self-organization, change-control authority App (n) App Microservice INTEGRATION MESSAGING DATA SECURITY App 1 INTEGRATION MESSAGING DATA SECURITY Microservices App 2 App Miniservice INTEGRATION MESSAGING DATA SECURITY APIs Self- Organizing Dev Teams . . . Ops Team Event-Based Hybrid Integration Platform Scaling | HA | Resilience | Observability Orchestration & High-Performance Data Store Ops Infrastructure DevOps <Microgateway> <Microgateway> <Microgateway>
  • 12. 3. API Marketplace as a Platform Business Model þ
  • 13. 4. Sustainability via Feedback Loops, Incentives, Adoption 13 Source: David Sacks, Yammer on Uber’s business model valuation •  Social Incentives •  Fun, Fame, Fortune •  No. of Shares, Likes, Claps, Re-Tweets, View •  Leaderboards •  Rating/Filtering •  Monetization þ
  • 14. 5. API Security is not an afterthought! ý
  • 15. Implementing a Gateway Architecture 15 API Gateway Policy Enforcement & Security Lifecycle Mgt. Governance Analytics Threat Protection QoS and Rate Limiting •  Gateway Patterns act as the (central) point of control for incoming and outgoing data •  Enforce QoS and acts as a Policy Enforcement Point •  Utilize an IAM to enable BYOID via federation •  Follow industry standards such as Oauth2, OIDC, SAML •  Be able to extend and customize as required using Oauth2 fraud detection, HMAC, Custom headers
  • 16. Identity Federation at the Platform
  • 18. Cloud Native ~ Zero Trust Network
  • 19. “What was once a rich selection of blogs and websites has been compressed under the powerful weight of a few dominant platforms. This concentration of power creates a new set of gatekeepers, allowing a handful of platforms to control which ideas and opinions are seen and shared.” -  Tim Berners-Lee https://webfoundation.org/2018/03/web- birthday-29/ https://beta.techcrunch.com/2018/03/12/ platform-power-is-crushing-the-web-warns- berners-lee/
  • 20. 20 The right API driven business platform is key to innovate at scale Define API Strategy Define a Platform Strategy Facilitate Consumers Engage and Empower Producers Incentives and Monetizatio n Agility and Distributio n Platform security model Govern and Manage