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Present Yourself
Building Your Portfolio &
Professional Brand in A Digital Age
Presented by Mieko A. Ozeki, Sustainability...
Employment Perspective:
Your Grandparents Generation
According the Bureau of Labor
Statistics:
The average person born in
...
Employment Perspective:
Your Generation
❖ According to the BLS, the
average worker today stays at
their job for 4.4 years....
Session Overview
Quality of Life
Narrative
Personal Brand
Body of Work
Portfolio
ManagingBuilding &
Curating
{
Information Overload
My goal is to get you
thinking, planning,
acting with
mindfulness on your
career development.
Pleas...
What comes to Mind when you
think of a “brand”?
What comes to mind when you hear
“personal brand”?
What is A Personal Brand, Anyhow?
Personal Brand is a perception or emotion maintained by
somebody other than you, that de...
Personal Brand = Reputation =
How People Perceive You
Social Media/Social Network Inventory
Who really checks your Profiles
Employers will use:
48% search engines to research candidates
44% Facebook to research can...
Your Social Media Inventory
1. Start a list of all your social media
profiles including usernames,
passwords, and/or when ...
What should I count in my social
media inventory?
★ Any social media service or
website where your name,
information, and/...
When a poorly worded Tweet leads to
losing your job
“You have to
generate your
character offline.”
Reggie Watts
Comedian
{
Personal branding is
like a Cliff Notes™ of
You.
It’s not the whole
story, but a synopsis.
What people take a
quick glan...
{
Developing, collecting,
and curating your story
(the Content) is just as
important as displaying
your Brand.
90% Your St...
Developing A Narrative for Your Body of Work
Forming a Personal/Professional
Narrative
Work-Life Balance
Awareness of the
Authentic You:
Identifying
Elements of You
Qu...
How do you perceive
yourself? What are your
strengths? What
experiences shaped your
skills, values, knowledge?
How do othe...
Top 10 Skills for 21st Century
Environmental Professionals
6) Positive
attitude/willingness to
work hard.
7) Information t...
First Impressions Matter:
Knowing Your Narrative Helps
Your Body of Work:
Professional Portfolio
★ Personal development and
self-reflection
★ Career exploration
★ Promote yourse...
Materials to Share in Your Portfolio
✧ Resume*
✧ Reference list*
✧ Letters of references*
✧ Accomplishments
✧ Brochures
✧ ...
Platforms
www.linkedin.com www.seelio.com
Platforms
www.slideshare.comwww.prezi.com
Platforms
www.issuu.com
Personal Website
Platforms
www.vimeo.com www.youtube.com
Brand Management
Have you Googled Yourself?
“Personal branding is about managing your name — even if you
don't own a business — in a world ...
Reputation Management Services
Resources
★ Susan Chritton, Personal Branding for
Dummies
★ Erik Deckers & Kyle Lacy, Branding
Yourself (2013)
★ David McN...
Your Assignment
1. Narrative of you: Write a 1-page narrative of your personal story in the
present and imagine your profe...
3. Body of Work: Compose a list of materials you produced and experiences
you participated/engaged in that relate to your ...
Thank you!
Building a portfolio & your professional brand in a digital age
Building a portfolio & your professional brand in a digital age
Building a portfolio & your professional brand in a digital age
Building a portfolio & your professional brand in a digital age
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Building a portfolio & your professional brand in a digital age

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Building a portfolio & your professional brand in a digital age

  1. 1. Present Yourself Building Your Portfolio & Professional Brand in A Digital Age Presented by Mieko A. Ozeki, Sustainability Officer & Career Strategist © 2013 Radiance Studios LLC
  2. 2. Employment Perspective: Your Grandparents Generation According the Bureau of Labor Statistics: The average person born in the latter years of the Baby Boom (1957-1964) held 11.3 jobs from age 18 to age 46. More than half of these jobs were held from ages 18 to 24. Source: National Longitudinal Survey of Youth 1979, BLS Baby Boomers in their twenties (circa 1960s)
  3. 3. Employment Perspective: Your Generation ❖ According to the BLS, the average worker today stays at their job for 4.4 years. ❖ 91% of Millennials expected to stay at their jobs for less than 3 years.* ❖ This means you could hold 15- 20 jobs over the course of your working lives. *Source: Future Workplace “Multiple Generations @ Work” Getty Images
  4. 4. Session Overview Quality of Life Narrative Personal Brand Body of Work Portfolio ManagingBuilding & Curating
  5. 5. { Information Overload My goal is to get you thinking, planning, acting with mindfulness on your career development. Please ask questions.
  6. 6. What comes to Mind when you think of a “brand”?
  7. 7. What comes to mind when you hear “personal brand”?
  8. 8. What is A Personal Brand, Anyhow? Personal Brand is a perception or emotion maintained by somebody other than you, that describes your outstanding qualities and influences that person's relationship with you. - David McNally & Karl D. Speak , Authors of Be Your Own Brand: Achieve More of What You Want by Being More of Who You Are, 2nd edition (2011)
  9. 9. Personal Brand = Reputation = How People Perceive You
  10. 10. Social Media/Social Network Inventory
  11. 11. Who really checks your Profiles Employers will use: 48% search engines to research candidates 44% Facebook to research candidates 27% Twitter to monitor a candidate’s activity 23% Yelp, Glassdoor, or other rating sites to review candidate’s posts or comments. Source: 2013 CareerBuilder Study at goo.gl/r6StlX
  12. 12. Your Social Media Inventory 1. Start a list of all your social media profiles including usernames, passwords, and/or when you started the account. 2. Note what kind of posts you share via these profiles Ex. On LinkedIn, I share info on my professional portfolio. 3. Note who your audience is with each profile. Ex. on Facebook, friends, family, and colleagues see my posts.
  13. 13. What should I count in my social media inventory? ★ Any social media service or website where your name, information, and/or image can be publicly viewed. ★ Includes organizations and/or companies you participate in (i.e. staff profiles, Memberships) ★ Includes publications, pictures, presentations that may be posted on other websites
  14. 14. When a poorly worded Tweet leads to losing your job
  15. 15. “You have to generate your character offline.” Reggie Watts Comedian
  16. 16. { Personal branding is like a Cliff Notes™ of You. It’s not the whole story, but a synopsis. What people take a quick glance at. A Different Perspective
  17. 17. { Developing, collecting, and curating your story (the Content) is just as important as displaying your Brand. 90% Your Story & 10% Display Display Your Story (the Content) What is your personal & professional narrative?
  18. 18. Developing A Narrative for Your Body of Work
  19. 19. Forming a Personal/Professional Narrative Work-Life Balance Awareness of the Authentic You: Identifying Elements of You Quality of Life
  20. 20. How do you perceive yourself? What are your strengths? What experiences shaped your skills, values, knowledge? How do others perceive you? Forming a Personal/Professional Narrative What would you like your quality of life to be? What are you passionate about? What will bring happiness to your life? What is your ideal work environment? Who would you like to work with? How important is keeping life & work life in balance?
  21. 21. Top 10 Skills for 21st Century Environmental Professionals 6) Positive attitude/willingness to work hard. 7) Information technology skills. 8) Leadership ability. 9) Occupation-specific skills 10) Experience focusing on the needs of stakeholders. Source: The Eco Guide to Careers that Make a Difference (2004) 1) Ability to communicate (speaking, writing, visual, listening). 2) Ability to collaborate. 3) Creativity and innovation. 4) Broad environmental science understanding 5) Analytical & critical thinking/problem-solving ability.
  22. 22. First Impressions Matter: Knowing Your Narrative Helps
  23. 23. Your Body of Work: Professional Portfolio ★ Personal development and self-reflection ★ Career exploration ★ Promote yourself while networking ★ A conversation piece ★ Develop & Curate Your Professional Story ★ Collect content for your Digital Brand
  24. 24. Materials to Share in Your Portfolio ✧ Resume* ✧ Reference list* ✧ Letters of references* ✧ Accomplishments ✧ Brochures ✧ Conferences, workshops, seminars attended ✧ Public speaking/presentations or performances ✧ Featured articles ✧ Honors, awards, ✧ Licenses or certificates for specific trainings ✧ Professional affiliations ✧ Writing samples ✧ Pictures of you in the field ✧ Examples of projects and reports
  25. 25. Platforms www.linkedin.com www.seelio.com
  26. 26. Platforms www.slideshare.comwww.prezi.com
  27. 27. Platforms www.issuu.com Personal Website
  28. 28. Platforms www.vimeo.com www.youtube.com
  29. 29. Brand Management
  30. 30. Have you Googled Yourself? “Personal branding is about managing your name — even if you don't own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has Googled your name. Going to a job interview? Ditto.” - Tim Ferriss, Author of the 4-Hour Work Week (2009)
  31. 31. Reputation Management Services
  32. 32. Resources ★ Susan Chritton, Personal Branding for Dummies ★ Erik Deckers & Kyle Lacy, Branding Yourself (2013) ★ David McNally & Karl Speaks, Be Your Own Brand (2011) ★ Dan Schwabel, Me 2.0: Build a Powerful Brand to achieve career success (2009) and Promote Yourself: The New Rules for Career Success (2013) #personalbranding
  33. 33. Your Assignment 1. Narrative of you: Write a 1-page narrative of your personal story in the present and imagine your professional story post-UVM (2-5 years after graduating). 2. Social Media/Social Network inventory: Create a table of the profiles/accounts you have on social media and social networking sites. Thinking of your current use of these platforms, how would you change your use to reflect your narrative, your body of work, and your personal brand. Example: Social Network/Social Media Handle, pages, and/or web address How do you use this platform? Who is your audience? What would you change? i.e. Twitter jsmith Share my thoughts on movies with friends and public Share links and images of projects I am involved in, public sharing with a focus on people in the creative arts industry.
  34. 34. 3. Body of Work: Compose a list of materials you produced and experiences you participated/engaged in that relate to your current narrative and what you project yourself to be in the near future. Based on your Lives & Livelihood research and what you have learned this semester, develop a list of activities you can do to enhance your body of work to reflect what you desire for your future professional narrative.
  35. 35. Thank you!

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