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SlideShare verwendet Cookies, um die Funktionalität und Leistungsfähigkeit der Webseite zu verbessern und Ihnen relevante Werbung bereitzustellen. Wenn Sie diese Webseite weiter besuchen, erklären Sie sich mit der Verwendung von Cookies auf dieser Seite einverstanden. Lesen Sie bitte unsere unsere Datenschutzrichtlinie und die Nutzervereinbarung.
Your Grandparents Generation
According the Bureau of Labor
The average person born in
the latter years of the Baby
Boom (1957-1964) held 11.3
jobs from age 18 to age 46.
More than half of these jobs
were held from ages 18 to 24.
Source: National Longitudinal Survey
of Youth 1979, BLS
Baby Boomers in their twenties (circa 1960s)
❖ According to the BLS, the
average worker today stays at
their job for 4.4 years.
❖ 91% of Millennials expected to
stay at their jobs for less than
❖ This means you could hold 15-
20 jobs over the course of your
*Source: Future Workplace “Multiple
Generations @ Work”
Quality of Life
Body of Work
My goal is to get you
mindfulness on your
Please ask questions.
What comes to Mind when you
think of a “brand”?
What comes to mind when you hear
What is A Personal Brand, Anyhow?
Personal Brand is a perception or emotion maintained by
somebody other than you, that describes your outstanding
qualities and influences that person's relationship with you.
- David McNally & Karl D. Speak , Authors of Be Your Own Brand: Achieve More
of What You Want by Being More of Who You Are,
2nd edition (2011)
Personal Brand = Reputation =
How People Perceive You
Who really checks your Profiles
Employers will use:
48% search engines to research candidates
44% Facebook to research candidates
27% Twitter to monitor a candidate’s activity
23% Yelp, Glassdoor, or other rating sites to review
candidate’s posts or comments.
Source: 2013 CareerBuilder Study at goo.gl/r6StlX
Your Social Media Inventory
1. Start a list of all your social media
profiles including usernames,
passwords, and/or when you
started the account.
2. Note what kind of posts you share
via these profiles
Ex. On LinkedIn, I share info on
my professional portfolio.
3. Note who your audience is with
Ex. on Facebook, friends, family,
and colleagues see my posts.
What should I count in my social
★ Any social media service or
website where your name,
information, and/or image can
be publicly viewed.
★ Includes organizations and/or
companies you participate in (i.e.
staff profiles, Memberships)
★ Includes publications, pictures,
presentations that may be posted
on other websites
When a poorly worded Tweet leads to
losing your job
“You have to
Personal branding is
like a Cliff Notes™ of
It’s not the whole
story, but a synopsis.
What people take a
quick glance at.
A Different Perspective
and curating your story
(the Content) is just as
important as displaying
90% Your Story & 10% Display
Your Story (the Content)
What is your personal & professional
Forming a Personal/Professional
Awareness of the
Elements of You
Quality of Life
How do you perceive
yourself? What are your
experiences shaped your
skills, values, knowledge?
How do others
Forming a Personal/Professional
What would you like
your quality of life to
be? What are you
What will bring
happiness to your
What is your ideal work
would you like to work
How important is
keeping life & work
life in balance?
Top 10 Skills for 21st Century
7) Information technology
8) Leadership ability.
9) Occupation-specific skills
10) Experience focusing on the
needs of stakeholders.
Source: The Eco Guide to Careers that
Make a Difference (2004)
1) Ability to communicate
(speaking, writing, visual,
2) Ability to collaborate.
3) Creativity and innovation.
4) Broad environmental
5) Analytical & critical
First Impressions Matter:
Knowing Your Narrative Helps
Your Body of Work:
★ Personal development and
★ Career exploration
★ Promote yourself while
★ A conversation piece
★ Develop & Curate Your
★ Collect content for your
Materials to Share in Your Portfolio
✧ Reference list*
✧ Letters of references*
✧ Conferences, workshops,
✧ Featured articles
✧ Honors, awards,
✧ Licenses or certificates for
✧ Professional affiliations
✧ Writing samples
✧ Pictures of you in the field
✧ Examples of projects and
Have you Googled Yourself?
“Personal branding is about managing your name — even if you
don't own a business — in a world of misinformation,
disinformation, and semi-permanent Google records. Going on a
date? Chances are that your “blind” date has Googled your name.
Going to a job interview? Ditto.”
- Tim Ferriss, Author of the 4-Hour Work Week (2009)
★ Susan Chritton, Personal Branding for
★ Erik Deckers & Kyle Lacy, Branding
★ David McNally & Karl Speaks, Be Your
Own Brand (2011)
★ Dan Schwabel, Me 2.0: Build a Powerful
Brand to achieve career success (2009)
and Promote Yourself: The New Rules
for Career Success (2013)
1. Narrative of you: Write a 1-page narrative of your personal story in the
present and imagine your professional story post-UVM (2-5 years after
2. Social Media/Social Network inventory: Create a table of the
profiles/accounts you have on social media and social networking sites.
Thinking of your current use of these platforms, how would you change
your use to reflect your narrative, your body of work, and your personal
Handle, pages, and/or
How do you use this
platform? Who is your
What would you
i.e. Twitter jsmith Share my thoughts on
movies with friends and
Share links and images of
projects I am involved in,
public sharing with a focus
on people in the creative
3. Body of Work: Compose a list of materials you produced and experiences
you participated/engaged in that relate to your current narrative and what
you project yourself to be in the near future. Based on your Lives &
Livelihood research and what you have learned this semester, develop a list
of activities you can do to enhance your body of work to reflect what you
desire for your future professional narrative.