Big Data, Big Choices - P&G Alumni Geneva

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Mick Yates

Mick's presentation on "Big Data, Big Choices" to the P&G Alumni Network at the Global meeting in Geneva. May 24, 2013

Business Technologie

big data
big choices
mick yates
www.dunnhumby.com

10
“tiny data + unstructured data = big data”
=

11
• complex: multiple sources
• analysable: capture, process, analyse & visualise
• useful: create decisive action
• pervasive: impacts everyone – changes all
“big data”

you access
you search
you choose
you ignore
you decide
14
you “pull”

18
social media has
overtaken porn
as the #1 web activity!

23
“Open Graph makes it easier for
outside sites to share information
with Facebook when visitors
want to recommend a page”

mick yates
www.dunnhumby.com
big data
big choices

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Big Data, Big Choices - P&G Alumni Geneva

1. big data big choices mick yates www.dunnhumby.com

4. 5 exabytes 4

5. 5

6. 5 exabytes 6

7. DOMO & Column Five Media

8. $1.7 trillion 2015 8

9. $670 billion2015 9

10. 10 “tiny data + unstructured data = big data” =

11. 11 • complex: multiple sources • analysable: capture, process, analyse & visualise • useful: create decisive action • pervasive: impacts everyone – changes all “big data”

12. market “push” 12

13. 13 beyond digital

14. you access you search you choose you ignore you decide 14 you “pull”

15. 15 you own ALL of the data dunnhumby

16. innovation networks

17. customer centricity

18. 18 social media has overtaken porn as the #1 web activity!

19. 19 social aggregation

20. 20 social advocacy

21. 21

22. 22 mattmckeon.com facebook defaults

23. 23 “Open Graph makes it easier for outside sites to share information with Facebook when visitors want to recommend a page”

24. 24 redrockettoronto.com

25. mick yates www.dunnhumby.com big data big choices