From our Meetup on 9/11/14: http://www.meetup.com/all-things-wordpress/events/202355702/ Talking about Google Analytics and Google Webmaster Tools, and how you can use those tools to improve your site. If you haven't set those up on your site yet, we can help you get them going. In addition, we'll look at other aspects of search engine optimization to help move your site higher in the rankings.

1. Using Google Analytics
and Webmaster Tools to
improve your website

3. Since last month
WordPress 4.0

4. Since last month
Authorship has gone away

5. Since last month
I picked up a Chromebox

6. Since last month
We moved to Teamwork

7. Since last month
Gonna get an Apple Watch?

8. Next month on October 16
Backing up, updating and restoring your
WordPress site

9. On November 20
Cindy Miller: Writing for the web

10. What we’ll cover today
• High-level overview of Google/SEO
• Google Analytics
• Google Webmaster Tools
• Tracking down a traffic spike
• Technical SEO

11. What we won’t cover today
• Keyword research
Visit JennyMunn.com and sign up to get
her “Free Keyword Research Guide”

12. High-level overview of SEO

13. How Google was born

14. Links are votes

15. Google doesn’t search the internet

16. Indexing

17. nofollow attribute

18. nofollow attribute

19. nofollow attribute

20. SEO is like...

21. SEO is like...

22. The rules aren’t changing

23. SEO lag

24. Google Analytics

25. www.google.com/analytics

26. Google Analytics by Yoast

27. Choose your date range

28. Compare dates

29. Custom Dashboards

30. Real Time → Overview

31. Audience → Overview for the past 30 days

32. Monthly overview for past 12 mo

33. Compare to previous year

34. Audience → Geo → Location

35. Audience → Mobile → Overview

36. Acquisition → Overview

37. Acquisition → All Referrals

38. Acquisition → Keywords → Organic

39. Filtering out branded keywords

40. Filtering out branded keywords

41. Filtering out branded keywords

42. Acquisition → Social → Network Referrals

43. Acquisition → Search Engine → Queries

44. Setting up segments

45. Add Segment

46. New Segment

47. Hide semalt sourced traffic

48. Now you can compare them

49. Google Webmaster Tools

50. www.google.com/webmasters/tools

51. Confirm your site: Five options
1. HTML file upload
2. HTML tag
3. Domain name provider
4. Google Analytics
5. Google Tag Manager

52. Google Webmaster Tools

53. Search Traffic → Search Queries

54. Search Traffic → Links to Your Site

55. Search Traffic → Links → More

56. Google Index → Index Status

57. Crawl → Crawl Stats

58. Crawl → Sitemaps

59. Tracking down a traffic spike

60. Big spike on July 3

61. Acquisition → Overview

62. So what happened?

63. So what happened?

65. Make note of that

66. Make note of that

67. Technical SEO

68. Speed
tools.pingdom.com

70. 1597 lines • 1.6 MB
423 lines • 0.5 MB

71. Optimize images

72. Optimize images

73. Mobile
ami.responsivedesign.is

74. Mobile
2012 2013 2014

75. Canonicalization and redirects
GreenMellenMedia.com
GreenMellen.com
GreenMellenMedia.org
GreenMellonMedia.com
GreenMelonMedia.com
→ www.GreenMellenMedia.com

76. EMDs and URL Structure

77. Next month on October 16
Backing up, updating and restoring your
WordPress site