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Digital Atlanta 2013: The Benefits of Google Authorship for Your Website
1.
2. authorship is tied to g+
how active are you on Google+?
two ways google will rank your authorship:
● your previous content
● your g+ authority
3. benefits of Google Authorship
“Within search results, information tied to
verified online profiles will be ranked higher
than content without such verification, which
will result in most users naturally clicking on the
top (verified) results. The true cost of remaining
anonymous, then, might be irrelevance.”
- Eric Schmidt, from “The New Digital Age”
6. search advantages
● pure search results may not yet be impacted
● the more connections you have on g+, the
more people will be impacted by your g+
behavior
● instant indexing
15. link from your site to G+ with rel=author
Do it manually, or on WordPress using a theme
from StudioPress or a plugin like WP SEO
- or - verify your domain-based email with
Google
17. how to use it as a business
<a href="https://plus.google.com/yourpageID" rel="publisher">Find us on
Google+</a>
<link href="https://plus.google.com/u/0/110946272397485222707/" rel="
publisher" />