Cold calling is now 97% ineffective. In my presentation I cover how some brands are winning on social media, and how some are losing by trying to treat it as a mass marketing channel.

1. Your New Sales Funnel
1
Social Sales
Mick Griffin

2. Mick Griffin
Chief Revenue Officer

4. 4
The Perception of a Sales Person

5. 5
The Perception of a Sales Person

6. 6
The Perception of a Sales Person
image

7. 60%
-7%
97%
Cold
Calling Is
Ineffective
Decline
Cold Lead
Gen
Expensive
Then
Social
The State Of Sales

8. 8
The Perception of a Sales Person

9. 9

11. Customers Are Now In Control

12. 12

13. 13
Customers Are Now In Control

14. Cyber Monday
88% of consumers use Online Reviews
85% Check 10 Reviews
88% of consumers trust reviews more
then friends
44% will check even after making the
purchasing decision

15. 15

16. 16

17. 17

18. 18

19. 19

20. 20

21. 21

22. 22

23. Social Media is a Lead Gen Platform

27. Live Tweeting Operations
Dr Live Tweets Orthopedic Surgery
Live Q&A as Surgeons Rotated
Built Trust and Subject Leader
15% increase in sales after

30. Social Selling
Twitter Interactions News Articles
2000+ 40+

41. Target Posts Average 250 – 750 Likes
Troll has over 50,000 shares
Story covered by over 40 publications
Troll Replied First 56 Times

42. 42Keynote Template

43. 43
Our Communication Funnel
Keynote Template

44. 44
The Communication Funnel
Day 0
Welcome Email
Please Buy Our
Product.
Please Buy Our Product
Hidden In A Case Study
You Really Should Buy Our
Product.
You Will Miss Something Huge
Now You Don’t Have Our
Product
Last Chance To Buy
Our Product

45. 45
204
The Average Number
Of Emails Received
Per Day
📊

46. 46
Email Communication Funnel
➢
Open
Open /
No Click
Bounced
Unsub
Clicked
Unopened
Clicked
Opened
No Click
Clicked
%
%
%
%
%
Plus
Premium
Max

47. 47

48. 48

49. 49
+50%
When did it become
acceptable for
📊
of your leads to not even
hear what your saying?

50. 50
Dynamic Communication Funnel
➢
Open
Open /
No Click
Bounced
Unsub
Clicked
Unopened
Clicked
Opened
No Click
Clicked
%
%
%
%
%

51. 51
Dynamic Communication Funnel
➢
Open
Open /
No Click
Bounced
Unsub
Clicked
Unopened
Clicked
Opened
No Click
Clicked
%
%
%
%
%
%

52. Social Selling

53. Social Selling

54. Social Selling

55. Social Selling

56. 5500
8000
20%
Shorter
Social
Sales
Process
New
LinkedIn
Groups
Daily
Quora
Questions
The State Of Social Sales

57. Thank You
Mick Griffin
mick@brand24.net
pl.linkedin.com/in/mickgriffin