Growing Your Website & Building Your Profile Online

Growing Your Website & Building a Profile on the Web Mick Gibson - 13th May 2009

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part 1 – The importance of websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Do you need a website? Yes You Do!

DIY vs Professional ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning your site ,[object Object],[object Object],[object Object],[object Object],[object Object]

What are the objectives of your website? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who is your target audience? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What does a visitor expect from your site? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do you want the visitor to do? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why should a visitor return to your site? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Site Design and Layout ,[object Object],[object Object],[object Object],[object Object],[object Object]

Content Presentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hiring a designer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Hosting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Workshop - Session 1 - Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part 2 – Get Traffic, Get Customers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing your products and services online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Getting Visitors to Your Site

Paid Vs. Organic Search Results Paid Search Results (sponsored) Organic Search Results (natural)

Search Engine Marketing ,[object Object],[object Object],[object Object],[object Object]

Google Adwords ,[object Object],[object Object],Your advert only gets displayed for the keywords you have chosen and the keywords people are using in their searches.

Let Your Customers Find You ,[object Object]

So What Makes Up a Google Advert ? ,[object Object],[object Object],[object Object]

Target By Location & Language ,[object Object],[object Object],[object Object]

Only pay for clicks ,[object Object],[object Object],[object Object]

[object Object],How AdWords Can Pay for Itself $300 initial investment in AdWords 0.50 CPC ≥ 600 clicks 10% conversion rate = 60 sales Average sale = $50 $0.3K investment returns $3K in sales Reinvest profits, increase budget

Benefits of Adwords/SEM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Objective Example Success Metrics

Benefits of AdWords: Timing ,[object Object]

Benefits of AdWords: Flexibility ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Benefits of AdWords: Cost

Benefits of AdWords: Measurement

Benefits of AdWords: Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimisation (SEO) ,[object Object],[object Object],[object Object]

The “SECRET” to getting found in Google: ,[object Object],[object Object],[object Object],The “SECRET” to getting found in Google:

Google loves: ,[object Object],[object Object],[object Object],[object Object]

Google does not like: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO takes time ,[object Object],[object Object],[object Object],[object Object]

Influencers of Search Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Importance of Page Titles This is how page titles appear in search results Does this search result inspire your confidence that this website will meet your needs? Compare this result to this one. Which one better meets your request as a searcher?

The Importance of Description Tags Compare this description to this one. Which one better describes what you are looking for?

The Importance of Heading Tags

Content – Be Search-Friendly ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media What is It?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Conversation

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media is Powered by:

[object Object],Social Media IS Changing Our World

[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Influences People

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],People ARE Using Social Media

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How You Can Use Social Media

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Few Do’s and Don’ts for Social Media

Social Media Tools - Just a Few of Them! Publish Connect Collaborate Discover

Connect ,[object Object],[object Object]

[object Object],[object Object],Discover

[object Object],[object Object],RSS (Really Simple Syndication)

[object Object],[object Object],[object Object],3 ‘Key’ Things to Remember about Social Media

Blogs – What Are They? ,[object Object],[object Object]

Blogging – 5 reasons why you should ,[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs – Before you start ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs – Do’s & Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Converting visitors to Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conversion ,[object Object],[object Object],[object Object],[object Object]

Conversion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Visitors are Tough Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Make It Easy for Them ,[object Object],[object Object],[object Object],[object Object],[object Object]

Writing for the Web ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ You” & “your” vs. “We” & “our” ,[object Object],[object Object],[object Object],[object Object]

The Offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Call-to-Action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Keep Customers Coming Back to Your Website

The Follow-up ,[object Object],[object Object],[object Object],[object Object]

Learn what is happening on your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where do I start? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Analytics - Visits ,[object Object],[object Object]

Google Analytics - Page Views ,[object Object],[object Object]

Google Analytics - Pages/ Visit ,[object Object],[object Object]

Google Analytics - Content ,[object Object],[object Object]

Google Analytics - Referring Sites ,[object Object],[object Object]

Google Analytics - Keywords ,[object Object],[object Object]

Google Analytics - Goals ,[object Object],[object Object],[object Object],[object Object]

Google Analytics - Conclusion ,[object Object],[object Object],[object Object],[object Object]

Workshop - Session 2 - Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suggested Resources ,[object Object],[object Object],[object Object],[object Object]

Remember These 3 Key Things ,[object Object],[object Object],[object Object]

Need More Info / Assistance? ,[object Object],[object Object],[object Object],[object Object]

Growing Your Website & Building Your Profile Online

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Growing Your Website & Building Your Profile Online