Personal Information
Unternehmen/Arbeitsplatz
Geneva Area, Switzerland, Zug Switzerland
Beruf
Dean IMD EMBA, Professor of Marketing and Service Management
Branche
Education
Webseite
http://www.michel-partner.ch
Info
Professor, Board Member, Keynote speaker, Author, Father of two wonderful teenagers
Tags
benefits
value proposition
laddering
means-end chain
fastening industry
marketing
b2b
customer centricity
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