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P2TP Ambassador Program

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Overview
 Send email to ambassadors on 1st of every month
How does the Ambassador Program look like?
 Email = three tasks of different engagement levels
 Encourage ambassadors to do at least one task
 Ambassadors are first to hear about any news (i.e. impact
video, annual event, etc.)
 Ambassador receives:
 Photo and bio is put on our website (ambassador page?)
 Photo and bio is put on special Facebook tab
 Receive a P2TP t-shirt
 A personal thank you card from steering committee
 Discount to our events

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Goals + Objectives
 Overall goal: Cultivate our current community
 Get interested people involved
 Keeping our supporters engaged
 Curating new content
 Getting relevant feedback
 Helping us with marketing/outreach
What’s the point of the Ambassador Program?

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Marketing + Outreach
 Overall: Our ambassadors should be individuals that are
already previous engaged with us.
 Former and current voluntourists
 Supporters
 Donors
 Facebook fans
Who are these ambassadors and how do we get them?

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On-boarding Process
STEP 1: Invite individual to become ambassador.
 Individual is not interested: End here.
 Individual is interested: Move to step 2.
How do interested individuals become ambassadors?
STEP 2: Get on the phone and quickly walk through the program.
 Individual is not interested: End here.
 Individual is still interested: Move to step 3.
STEP 3: Add individual to ambassador contact list.
STEP 4: Include new ambassador in next monthly email.
STEP 5: After one month(?), add individual to ambassador page.

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SampleMonthlyEmail

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Suggestions? Feedback?