Presentation given at Digital Summit Dallas

1. @MStinsonRoss
Tune into the Power of Social
Media Video for Your Business

2. @MStinsonRoss
Agenda
Overview of Live Broadcasting in Social Media
Converting Video Views to Leads with Video Retargeting
Testing & Repurposing Social Video

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Digital Marketing Consultant
Digital Marketing Consultant
● Conference Speaker, Trainer &
Regular Industry Contributor
● Marketing Generalist with
experience integrating
Content, Search, Social, Paid,
Email & Traditional Marketing

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Social Media, Video & Mobile
● 45% of people watch more than an hour of Facebook or
YouTube videos every week.
● 100 million hours of video are watched every day on
Facebook.
● Over 3 billion hours of video are watched each month on
YouTube.
● 36% of consumers view videos over 5 min in length on
mobile devices.

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Real World Example
UK based property crowdfunding
with a trading exchange.
Used Facebook Live as an
opportunity to engage investors.

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Real World Example
Largest fundraising effort to date
UK/European record for largest
Property Crowdfunding raise
Email open rates were around 25%
which means, 75% of investor base
had not seen the latest property.

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Real World Example
80% of the fund already raised
Final 20% still a significant amount
Team decided to give Facebook
Live a shot

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Real World Example

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Real World Example
Almost immediately after the FB live event we went from 80%
funded to 90% funded. The rest of the raise occurred through
the evening/following morning.

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Real World Example
150 views during/immediately after the live video. Then over
the course of the next 12 hours that figure increased to 700
(organically).

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Real World Example
By the next morning when fundraising closed, the property
was 101% funded.

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Real World Example
After those great results the leadership team has decided to
incorporate FB live into our marketing/fundraising process.

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Real World Example

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Real World Example
2 weeks before we did the FB live video we
did a webinar (on the same topic), after a lot
of planning a preparation that webinar got
around 150 views in total. FB live did 700
views with very little planning and prep work
(I think that we decided to do the live video at
10am that day, and by 2pm we were getting
ready to film).

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Video in Social Media

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Video in Social Media
● Facebook
● Twitter
● Instagram
● Snapchat
● LinkedIn
● YouTube

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Video in Social Media

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Video in Social Media

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Video in Social Media

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Video in Social Media

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Video in Social Media

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Broadcasting Live Video in Social Media
Facebook
Twitter
YouTube
Live Simulcast

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Broadcasting Live Video in Social Media

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Video in Social Media

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Video in Social Media

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Video in Social Media

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Video in Social Media

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Video in Social Media

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Video in Social Media
You can choose to shoot
and share one 60 second
video…
Or
You can choose to upload
up to TEN 60 second
videos in one post

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Video in Social Media

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Video in Social Media

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Video in Social Media

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Video in Social Media

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Video in Social Media

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Video in Social Media

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Video in Social Media

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Video in Social Media

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Video Retargeting

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Social Media, Video & Mobile
Your customers are watching video content.
How are you using that behavior to inform and
convert them?

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Converting Video Views to Leads with
Video Retargeting
· Facebook
· AdWords

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Facebook Video Retargeting

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Facebook Video Retargeting

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Facebook Video Retargeting

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AdWords Video Remarketing

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AdWords Video Remarketing

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AdWords Video Remarketing
Remarketing lists based on YouTube-related actions:
● Viewed any video from a channel
● Visited a channel page
● Viewed any video (as an ad) from a channel
● Liked any video from a channel
● Commented on any video from a channel
● Shared any video from a channel
● Subscribed to a channel
● Viewed certain video(s)
● Viewed certain video(s) as ad(s)

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Testing & Repurposing Social Video

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Testing & Repurposing
● Testing a production concept live first
● Using live video footage for ads and native video
● Choosing a clip from a live moment for other media

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Testing & Repurposing
Testing a production concept
https://youtu.be/W7KgtsQbVys?t=12m42s

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Testing & Repurposing

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Testing & Repurposing

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Testing & Repurposing
Don’t forget, your successful videos can be used as pre-
roll ads in YouTube and Facebook

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Testing & Repurposing

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Testing & Repurposing

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Questions? Want Extras?
michelle@apogeeresults.com

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Thank you!