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Research and Planning, Product and Evaluation Michelle Maxted
Brief ,[object Object],[object Object],[object Object],[object Object]
Target Audience   ,[object Object],Age  Class Gender Social profile My Target audience would be 18+ middle class both male and female This means I’m allowed to involve such content matters as violence sex and drugs.
Documentary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Short (5 Minutes)
Newspaper advertisement ,[object Object],for the documentary  -Shocking Image -Large Title -Clear message -Clear time and channel
A double-page spread ,[object Object],from a listing magazine focused on the documentary Purpose  - To inform Contents -Summary - The making of the documentary -Best bits -Quotes -Facts
A double-page spread from a listing magazine focused on the documentary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Documentary Research   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Codes and conventions
Documentary Research   ,[object Object],Home Background    -Between a quarter and third of people on the street have been looked after by local authorities while they were children.    -Of those in hostels for the homeless, 40% have one or more indicators of disordered family back ground; being in care, being sent to a young offenders institute, being suspended or expelled from school or being fostered or adopted.   Becoming homeless   -Relation breakdown =39%  -Heavy drinking= 21%  -Losing job= 18% -Having no money to pay for housing=13%  Staying Homeless -Over half have mental health problems  -Around a half have drink problems  -And a fifth have drug problem  Source:  www.kalimata.co.uk
Documentary Research   ,[object Object],I found this similar product on you tube a 5 minute documentary about the homeless on the streets of Portsmouth made by university students. From this similar product I have seen some techniques and lots of ideas for music and fonts. http://www.youtube.com/watch?v=vgKMfLHcv64
Title and Credits ,[object Object],Fonts and Colours FONT  font  Font  Font   Font   Font  Font I  I have decide to choice a very simple and formal font of  Arial  it’s a very well know and used font which people recognize and is easy to read. With my earlier project I spend a lot of time researching fonts, looking on the internet to download a shocking and different font this caused problems choosing a simple but effective options this project.
Voice Over ,[object Object],I Conducted some research on voice over's to see what sort of voice would suit the theme of my documentary I also found tips to the narrative can be affective. www.ksanderson.com/voice_over_talent Source
The Homeless
Picture Analyse   Newspaper advertisement and Magazine focused Black and white Simple image Shocking image  Normal people continuing Invisible  Realism  Reality  Social level  Moving
Organisation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Time Management and Schedule
Making the Product
Story Board and Script ,[object Object],http://michellemaxted.blogspot.com/2009/12/3-december.html I cannot script the response when interviewing the homeless but this the script for the questions. In this documentary I will be finding out the real story of London’s homeless So how long have you been homeless? What was your reason? What happened? Tell us about your life on the street? Do you think you will get out of the situation? Have you received any help? Where do you see yourself in 5 years time? Conclusion (unfortanty I will have to script this after the interviews) I am allowing change in the script as I do not know what to expect with the responses.
Advert
Focus
Charity  – Reason f for documentary ,[object Object],http://www.crisis.org.uk/ I will include their information in my documentary advert and focus giving links and information on helping this cause.
Charity  – Reason f for documentary ,[object Object],http://www.chess.com I will include their information in my documentary advert and focus giving links and information on helping this cause. I choice chess in the end as this is the charity that was involved with my documentary
Music I have chosen to use the song ‘Heartbeats’ by Jose Gonzalez so I had to get copyright. ( print screen of email sent to his manger) ‘ Heartbeats’ by Jose Gonzalez http://www.youtube.com/watch?v=oKo8Czj112I
Chess Homeless Centre Due to weather and other issues I couldn’t get to my first location to film my documentary luckily I was told about a homeless centre just down the road from the college where my filming took place. http://www.chelmsfordchess.org/ http://www.chelmsfordchess.org/
Images   This are my first edits of my images that I was going to use for my advert and newspaper focus however I due to the camera I was using when shooting them the quality isn’t good enough for them to be blown up to A4 size. Also I had other design ideas that came later in the process of project after more research. So I came up with a new idea due to lack of time and planning……. Issues I resolved
Images   You can see here how I came up with the background of the advert cropping down images that I have taken of my friends changing the colour to greyscale then copy and pasting them to come up with this effect . Background effect
Newspaper Advert You can see how I came up with the background on publisher. This are the conventions I have tried to convey : -Eye catching -Lager clear fonts  -Bright colours -Catchy slogan  -Clear meaning and understanding
Newspaper Focus   My original layout and draft of my focus has to be scrapped due to the change in content of my documentary.   However I still stuck to my original ideas of sticking to a newspaper focus conventions with my planned columns and large title explain what the article is about. -Large title -Columns  -Image of chess logo -Sample of advert -Formal language
Newspaper Focus   Finial product
Editing Documentary   Editing my documentary was quite simple. -Changed to black and white -Transitions used was push and over lap -Cut 46mins to 5mins -Music added to beginning titles at end -Titles where simple centred text in white on black background -Included image at beginning titles
Feedback  I have created a questionnaire to get feedback from my class members.
Evaluation   Main issues I have come across with this project….. Time and Location   Time  - I spend too much time on the planning and research of this project, far too much time on youtube looking at similar products. Also I didn’t plan enough time for editing and though I would be able to get all my images and film in one shot which was wrong. Location  – I planned to do all my filming and photo shoots in London which I was unable to do due to the weather and time. I had to relocate to Chelmsford which wasn’t ideal even though I still found an interesting story I would have preferred to stick to my original plans.
Evaluation Michelle Maxted
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],Newspaper advert Do you feel the advert is eye catching? Do the colours work? Is the slogan appropriate?  Is the text clear? What do you feel I could change to improve?
[object Object],Newspaper Focus Is the text and language appropriate for a newspaper? Does is fit the conventions of a newspaper? Is it persuading? What’s your opinion on the sample of advert?
[object Object],Documentary Is my project fitting of the conventions of a documentary? Is the tone set from the colours effective? Is the music fitting? Can you see any editing problems? Are the transitions suitable for my project? Did you enjoy the documentary?

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Research and Planning, Product and Evaluation

  • 1. Research and Planning, Product and Evaluation Michelle Maxted
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  • 14. Picture Analyse Newspaper advertisement and Magazine focused Black and white Simple image Shocking image Normal people continuing Invisible Realism Reality Social level Moving
  • 15.
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  • 19. Focus
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  • 22. Music I have chosen to use the song ‘Heartbeats’ by Jose Gonzalez so I had to get copyright. ( print screen of email sent to his manger) ‘ Heartbeats’ by Jose Gonzalez http://www.youtube.com/watch?v=oKo8Czj112I
  • 23. Chess Homeless Centre Due to weather and other issues I couldn’t get to my first location to film my documentary luckily I was told about a homeless centre just down the road from the college where my filming took place. http://www.chelmsfordchess.org/ http://www.chelmsfordchess.org/
  • 24. Images This are my first edits of my images that I was going to use for my advert and newspaper focus however I due to the camera I was using when shooting them the quality isn’t good enough for them to be blown up to A4 size. Also I had other design ideas that came later in the process of project after more research. So I came up with a new idea due to lack of time and planning……. Issues I resolved
  • 25. Images You can see here how I came up with the background of the advert cropping down images that I have taken of my friends changing the colour to greyscale then copy and pasting them to come up with this effect . Background effect
  • 26. Newspaper Advert You can see how I came up with the background on publisher. This are the conventions I have tried to convey : -Eye catching -Lager clear fonts -Bright colours -Catchy slogan -Clear meaning and understanding
  • 27. Newspaper Focus My original layout and draft of my focus has to be scrapped due to the change in content of my documentary. However I still stuck to my original ideas of sticking to a newspaper focus conventions with my planned columns and large title explain what the article is about. -Large title -Columns -Image of chess logo -Sample of advert -Formal language
  • 28. Newspaper Focus Finial product
  • 29. Editing Documentary Editing my documentary was quite simple. -Changed to black and white -Transitions used was push and over lap -Cut 46mins to 5mins -Music added to beginning titles at end -Titles where simple centred text in white on black background -Included image at beginning titles
  • 30. Feedback I have created a questionnaire to get feedback from my class members.
  • 31. Evaluation Main issues I have come across with this project….. Time and Location Time - I spend too much time on the planning and research of this project, far too much time on youtube looking at similar products. Also I didn’t plan enough time for editing and though I would be able to get all my images and film in one shot which was wrong. Location – I planned to do all my filming and photo shoots in London which I was unable to do due to the weather and time. I had to relocate to Chelmsford which wasn’t ideal even though I still found an interesting story I would have preferred to stick to my original plans.
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