1. Element’s Therapeutic Massage Strategy Update
March 7, 2014

2. Digital Marketing Solutions
Goal 1:
Create buzz in marketplace about Element’s
studios
Solution:
Consistent presence on preferred local news sites
with highly visible placements
Goal 2:
Incentivize users to visit Element’s studio’s and drive foot
traffic to location
Solution:
Add call to action on banner creative to encourage site
visits and customers walking through the door
Goal 3:
Establish a consistent presence in the marketplace
Solution:
Implementing one consistent flight with heavy ups during
key time frames

3. Elements Therapeutic-Creative Suggestions
• Widget type units with the below buttons
• Add “spa location” type button
• Map widget
• Click to download Coupon
• Tie Banner creative to the landing page
…….all things like this would allow us to
infer foot traffic and drive users to the studio
location

4. Elements Atlanta, GA
•
•
AJC.com
• One (1) Day Health
Section Sliding Billboard
and/ or Corner Peel
WSBTV.com
• One (1) Day Homepage
Skin
4

5. Elements Therapeutic-Campbell, CA
• SiliconValley.com
• Three Day Homepage Skin
and Sliding Billboard
• Homepage and News
Section Targeted Media
• MercuryNews.com Run of
Homepage

6. Elements Cary, NC
• CaryNews.com
• Seven Day (7) Homepage
Sliding Billboard
• Seven Day (7) Floorboard
Position
6

7. Elements Therapeutic-Charlotte,NC
• WBTV.com
• One Day News Section Front
Takeover
• Homepage and News Section
Targeted Media
• WCNC.com
• One Day Rotating Sliding
Billboard
• Homepage and News Section
Targeted Media

8. Elements Therapeutic-Cherry Hill
• Patch.com
• Rotating Sliding Billboard
• Rotating media across local
patch sites such as Cherry
Hill, Cinnaminson and
Collingswood
• 6abc.com
• ROS Interstitial
• NJ.com
• Rotating Media targeted to
Cherry Hill
• Facebook Sidebar Display

9. Elements Fairfield,CT
•
•
•
FairfieldCourant.com
• One (1) Day Health Section
Takeover
• Standard Units
• Sliding Billboard
• Corner Peel
NewHavenRegister.com
• Rotating Interstitial
• One (1) Day Homepage Sliding
Billboard
• One (1) Day Homepage Skin
• One (1) Day Homepage
Roadblock
Ctpost.com
• One (1) Month Heath section
Sliding Billboard takeover
9

10. Elements Ft. Wayne, Ind
• IndianaNewscenter.com
• One Day Homepage Wallpaper
• Rotating Media
• WANE.com
• One (1) Day Homepage
Takeover
• One (1) Day Homepage Sliding
Billboard
10

11. Elements Highpointe, CO
• DenverPost.com
• Rotating Interstitial
• Homepage, News, Health
Section Targeted Media
11

12. Elements Therapeutic-Littleton, CO
• DenverPost.com
• Rotating Interstitial
• Homepage, News, Health
Section Targeted Media

13. Elements Therapeutic-Richardson,TX
• DallasNews.com
• Rotating Media
• No change, one
consistent flight
has driven
performance

14. Elements Therapeutic- Riverdale,NJ
• Patch.com
• Rotating Sliding Billboard
• Rotating media across local
patch sites in Tri-Boro area
• DailyRecord.com
• ROS geo-targeted to
Riverdale

15. Elements Therapeutic- Pinecrest
• NBCMiami.com
• Rotating Sliding Billboard
• Homepage, News, Lifestyle
Section Targeted Media
• CDS Custom Audience
Targeting

16. Elements San Antonio,TX HWY 281
• SACURRENT.com
• One (1) Day Homepage Sliding
Billboard or Standard ads
16

17. Elements San Antonio,TX NW Military
• SACURRENT.com
• One (1) Day Homepage Sliding
Billboard or Standard ads
17

18. Elements San Ramon,CA
• ContraCostaTimes.com
• Rotating Interstitial
• One (1) Day Homepage Sliding
Billboard
• One (1) Day Homepage Skin
• One (1) Day Homepage
Roadblock
• San Ramon Patch.com
• Rotating Sliding Billboard
18

19. Elements Therapeutic- Simi Valley,CA
• NBCLA.com
• Rotating Sliding Billboard
• Homepage, News, Lifestyle
Section Targeted Media

20. Elements Therapeutic- Southglenn,CO
• Denverpost.com
• Geo-targeted Interstitial
• Homepage Section Targeted
Media

21. Elements South Jordan, UT
• DeseretNews.com
• One (1) Day Homepage
Corner Peel
• Sltrib.com
• One (1) Day Homepage
Takeover
• One (1) Day Health Section
Takeover
21

22. Elements Therapeutic- White Plains, NY
• NBCNewYork.com
• Rotating Sliding Billboard
• Homepage, News, Lifestyle
Section Targeted Media
• WestchesterMagazine.com
• Rotating Interstitial
• Custom e-blasts
• Rotating Media Across Site

23. Thank you
Trusted media partner for over 100 years…
…moving forward with innovative technology solutions
Please reach out with any
questions:
Allie Sharp
609-221-7754
asharp@coxds.com