1. SLIM FAST ADS
Kelly and Michelle

3. Audience/Purpose
◦ Specific
◦ Women (brides-to-be)
◦ To advertise the SlimFast drink
◦ Weight issues

4. Tone + mood
◦ Initial Reaction:
◦ Laughable, funny
◦ Ironic
◦ Exaggerated
◦ Soft, romantic, beautiful
◦ Insulting?

5. Is it biased?
◦ Stereotypes
◦ Appearance
◦ Role of women in society
◦ Society’s expectations
◦ In the 70’s – 80’s

6. Stylistic Devices
◦ Cake Toppers
◦ Tag Line
◦ Wedding invitation font
◦ Straight forward, direct question
◦ Selling point of the product

7. Structure

8. Conclusion
◦ Different cultures, e.g. in America and in Asia
◦ Is it insulting or hilarious?
◦ Dangerous?