As presented to the Ohio Ambulance and Medical Transportation Association Annual Conference

1. Using Social Media for
Recruitment and Retention
Presented by: Michelle Hummel

2. 7 Top Social Media Myths for Financial Advisors Debunked
Thanks for joining me today!
Michelle Hummel
CEO of Web Strategy Plus offering
Web Design, Social Media, Mobile
Apps, SEO, Content, PPC + More!
Founder of Web Media University &
Columbus Social Media Enthusiasts

3. 7 Top Social Media Myths for Financial Advisors Debunked
What is Social Recruiting?

4. How are employers currently using social media for recruitment?
7 Top Social Media Myths for Financial Advisors Debunked

5. Social Recruiting Stats
7 Top Social Media Myths for Financial Advisors Debunked
• 44% said social recruiting increased
both the quality & quantity of
candidates
• 34% said it improved the time to hire
• 30% percent said social networks
improve employee referrals
• 73% plan to increase their social
recruiting spend
• 55% plan to use a mobile career site
Relationships matter more than ever, forcing recruiters to engage candidates at
every touch point.
Stats Resource: Social Recruiting Survey Results 2014

6. 37% of companies use social networks to research potential job
candidates
7 Top Social Media Myths for Financial Advisors Debunked
What are hiring managers looking for on
social media?
• if candidate presents himself/herself
professionally – 65%
• good fit for the company culture – 51%
• candidate’s qualifications – 45%
• candidate is well-rounded – 35%
• reasons not to hire the candidate – 12%

7. How to Hire and Retain Millennial Candidates
7 Top Social Media Myths for Financial Advisors Debunked
• Born: 1977 – 1994
• Population of over 71 million
• 52% listed ‘the potential to grow with a
company’ an essential part of their
decision to accept a position
• Value Choice – engage them in creating
incentive plans
• Value Experiences – appreciate rewards
like zip-lining tickets, yoga retreat gift
certificate
• Over 83% use social networks every day
• Use of LinkedIn has gone up by 700% in
the last year
• Your recruiting and application process
must be social media friendly
If they cannot complete applications from their smartphones -
chances are they won’t complete them at all.

8. 7 Top Social Media Myths for Financial Advisors Debunked
Questions to Ask Yourself
• Do you have a career portal on your
website?
• Is it mobile friendly website?
• Do you provide videos, images and a clear
understanding of what is it you are offering
to job seekers on your website?
• Is your application process easy? Integrated
with LinkedIn?
• Is your website social media friendly
allowing people to easily share your job
openings?
Social media has great
potential to create a sense
of community around your
personal brand.

9. 7 Top Social Media Myths for Financial Advisors Debunked
Mobile Friendly Website is Critical
 Mobile Devices have become bigger than PC
sales
 86% of adults own a Mobile phone
 53% use it to access the Internet
 57% of users will not recommend a business
with a poorly designed mobile site
Mobile Internet is becoming
the Internet

10. 7 Top Social Media Myths for Financial Advisors Debunked
Is your Website “Social Media Friendly”?
• Fresh Content, you must be writing and posting
new blogs for SEO
• Social Content, you must be providing interesting
content others will enjoy and share
• Easy to share, do you provide your visitors easy
ways to share, like, download and/or retweet
your content?
Is your content easily shareable?

11. 7 Top Social Media Myths for Financial Advisors Debunked
You have 3 seconds to grab your potential candidates attention!
• Make job descriptions that are fun! Great
opportunity to stand out amongst all the
other job postings out there
• Sell the experience of working with your
company with a video tour, staff testimonials
and share your companies vision
• Apply button is always easily accessible?
• Can they easily signup through LinkedIn?
• Do you ask the minimum amount of
questions?
• Automated “thank you for applying” email
and display your social media links
Easy Application Process?

12. • What is your best employee testimonial?
• Do you have a story to share about when
an employee went above and beyond?
• What is your most emotionally engaging
story?
• When did you go above and beyond for an
employee?
• People like to connect with real stories
they can relate to.
People remember stories.
7 Top Social Media Myths for Financial Advisors Debunked
Set Your Company Apart – Tell Your Best Employee Stories

13. LinkedIn Facts & Stats
7 Top Social Media Myths for Financial Advisors Debunked
• Launched in May 2003
• 161 million members
• Operates in over 200 countries
• 2 new members per second
• 5.3 billion professionally-oriented
searches on the platform
• More than 2 million LinkedIn
Company pages
Average Member:
• College educated
• 43 years old
• Making $107,000
LinkedIn is 277% More Effective for Lead Generation Than Facebook & Twitter!

14. Add Your Recruitment Video to your LinkedIn Profile
7 Top Social Media Myths for Financial Advisors Debunked
• SlideShare app
• Portfolio Display by Behance
Promote:
• YouTube Videos
• Presentations
• Infographics
• Brochures
• Sales Kit

15. Register a Company Profile
7 Top Social Media Myths for Financial Advisors Debunked
• You will need the domain
name of the actual website
to register it
• Company profiles rank high
in Google search
• Be sure all your employees
personal profiles are linked
to the Company page
• Publish and promote your
jobs on the Careers section

16. Publish Recruitment Ads on the LinkedIn platform
7 Top Social Media Myths for Financial Advisors Debunked
• Create a Pay Per Click Ad or Sponsor your Content
• Target your audience to get best results

17. Join and Participate in Groups to reach your Target Job Seeker
7 Top Social Media Myths for Financial Advisors Debunked
• Maximum groups you can join is
50
• Answer questions
• Provide helpful feedback
• Be seen as an expert in your
Industry
• Provide links to helpful resources
• Follow thought leaders in the
group or your competition to learn
more

18. Download LinkedIn Mobile Recruitment Apps
7 Top Social Media Myths for Financial Advisors Debunked
• LinkedIn supports the iPhone,
Blackberry, Android and Palm
devices
• Get updates and share your
status – all while on the go!
• Send birthday wishes,
congratulate on promotions etc.
Top LinkedIn Apps
• LinkedIn App
• LinkedIn Connections

19. Facebook for Recruitment
7 Top Social Media Myths for Financial Advisors Debunked
• #1 most visited website in the world
• 71% of the Internet is on Facebook
• 901 million active users
• 1 in 6 users access from mobile phones
exclusively
• 77% of potential candidates will visit your
website from Facebook with a mobile device
Average Member:
• College educated
• 25-40 years old
• Making $50,000

20. Facebook Ads for Recruitment
7 Top Social Media Myths for Financial Advisors Debunked
• Ads targeted by users interests
Favorite movies, books, hobbies,
passions and interests.
• Location - city, state or country
• Demographics – birthday,
relationship status, age, gender or
language spoken
• Likes and interests
• Education and work - specific
company, college or level of
education
• Connections - target or exclude users
who like certain pages, events,
groups and/or apps

21. 7 Top Social Media Myths for Financial Advisors Debunked
Stats Resource: Social Recruiting Survey Results 2014
Find Potential Candidates on Facebook with Graph Search

22. Twitter for Recruitment
7 Top Social Media Myths for Financial Advisors Debunked
• 35% of Fortune 500 Companies have a
Twitter handle for Recruitment
• 58% of job seekers use Twitter to find jobs
• 100 million active Twitter users
• Average number of Tweets per hour is
around 1.3 million
Average Member:
• College educated
• 25-40 years old
• Making $50,000

23. 7 Top Social Media Myths for Financial Advisors Debunked
Employers should focus
more on marketing
their companies as
great places to work!
Job openings shouldn’t
be the only thing they
post!
Most Common Ways Job Seekers Use Twitter

24. Twitter Recruitment Content Strategy Ideas
7 Top Social Media Myths for Financial Advisors Debunked
• Employee Spotlights
• Company events
• Work environment/job perks
• Career advice
• Company’s products/services
• Invite questions
• Quote or fact about your industry
• Trending industry related topics
• Add #hashtags to reach targeted job
seekers
• Job Openings

25. Google Plus for Recruitment
7 Top Social Media Myths for Financial Advisors Debunked
• 4th largest social network
• 28% of users are Millennials
• 343 million active users
• 38.7% of all Google+ visits are by those in
the 25-34 age bracket
• 70% of brands have a Google Plus
business page
Average Member:
• College educated
• 25-40 years old
• Making $50,000

26. 7 Top Social Media Myths for Financial Advisors Debunked
Find Potential Candidates on Google Plus with Keyword Search

27. YouTube for Recruitment
7 Top Social Media Myths for Financial Advisors Debunked
• #2 Search Engine in the World
• 6 billion hours of videos watched per month
• 300,000,000 visits per day
• 100 million likes, share or comments every
week
• 100 hours of video is uploaded to YouTube per
minute
Average Member:
• College educated
• 25-40 years old
• Making $50,000

28. YouTube Recruitment Strategies
7 Top Social Media Myths for Financial Advisors Debunked
PLAYLIST IDEAS:
• Employee Video Testimonials
• About the Company
• Open Positions
Day in the Life of the job
• Company Events with pictures
• Workplace Perks
• Social Causes your company is
passionate about
• Infographics with interview tips
• Cool promo/logo items with your
Company name on it

29. Pinterest for Recruitment
7 Top Social Media Myths for Financial Advisors Debunked
• 10 Million US Monthly Visitors
• More than 80% of users are women
• 29% are between the ages of 39-44
• 80% of pins on Pinterest are repins
Average Member:
• College educated
• 25-40 years old
• Making $50,000

30. 7 Top Social Media Myths for Financial Advisors Debunked
Find Potential Candidates on Pinterest with Keyword Search

31. Pinterest Recruitment Content Strategies
7 Top Social Media Myths for Financial Advisors Debunked
PINTEREST BOARD IDEAS:
• Employee Profiles - fun facts/stories
• Company History
• Day in the Life of the job
• Company Events with pictures
• Workplace Perks
• Social Causes your company is
passionate about
• Infographics with interview tips
• Cool promo/logo items with your
Company name on it

32. Are you a “Boss” or a “Leader”?
7 Top Social Media Myths for Financial Advisors Debunked

33. Are your employees Brand Advocates?
7 Top Social Media Myths for Financial Advisors Debunked
• Fastest way to create Brand
Advocates is to create
employees that love the
company they work for
• Employees naturally share
positive word of mouth and
deliver exceptional
customer experiences
• They share every idea they
have to help the company
and it's products/services to
thrive!

34. Please Contact:
Michelle Hummel
Founder and CEO
513-399-6025
michelle@webstrategyplus.com
webstrategyplus.com
Thank you!