Advanced Marketing Strategies reviews marketing trends to watch for in 2016.

1. 2016 Marketing Trends

2. Media Consumption Per Day - 2015

3. Online Media Consumption

4. 2016 Marketing Trends - VIDEO
66
minutes
/day
Daily average
adult online
video
consumption
8 billion
Daily video views
on Facebook
(Doubled since
April 2015 &
overtook
YouTube)
6 billion
Daily video
views on
SnapChat
5 billion
Daily video
views –
YouTube
50%
Estimated
website traffic
from videos in
2016
Source: Facebook 2015, Forbes Business 2015

5. 2016 Marketing Trends - MOBILE
Mobile dominates desktop
• More Google searches on mobile
than desktop in 2015
• Google launched Mobilegeddon
algorithm in 2015 – phasing out
websites not optimized for
mobile

6. 2016 Marketing Trends - SOCIAL
Social
• 41 minutes per day = average time on Facebook
• 14x per day = average times people check FB app
• Social Network Market Share (usage):
• 54.4% = Facebook
• 22.2% = YouTube
• 4.8% = Twitter
• 1.3% = Pinterest
• 1.3% = Instagram
• SnapChat & Periscope = other emerging
platforms
Source: Statista.com, Facebook 2015

7. 2016 Marketing Trends – SOCIAL APP FEATURES
Social
Features
• Facebook Beacons
• Facebook Messenger – ability to now message followers
• Facebook LIVE – live streaming video
• Facebook digital assistant
• Facebook e-commerce (BUY Buttons)
• Pinterest (BUY buttons)

8. 2016 Marketing Trends – SOCIAL ADS
Rise of Social Ads
• Only 1% - 4% of your followers see your social posts on Facebook
• New generation of “native” social media
• Sponsored tweets
• Sponsored posts
• Look and act like normal posts & updated from friends and followers.
• Targeted with precision – drill down to interests, location, purchasing
habits, etc.
Source: Facebook

9. 2016 Marketing Trends - Personalization
Personalized, data-
driven marketing
Building
relationships
Targeted
information
that is
relevant to
them

10. 2016 Marketing Trends –
SEARCH PAST SEARCH ENGINES
• Search within social
networks
• Facebook working on
own search engine
Social
Search
• Make purchases on
Facebook
• Chat with friends about
what they bought
• Post the proof of what
they bought
Social BUY
Buttons
• Rise of digital assistants
(Siri, Cortana, Google)
• Optimize in this new
format to find your
business
Digital
Assistants

11. Marketing Ideas for 2016
Increase Traffic

12. Innovations That Drive Traffic
Beacons
Mobile
GeoTargeting &
Retargeting
Mobile Targeted
Ads
TV app
advertising
LOF – claim
offers on
Facebook per
dealership
location

13. Facebook Beacons
• When people visit your business and open Facebook, they’ll see Place
Tips with information about your business like:
• A welcome note and photo OR offer
• Prompts to like your Facebook Page and check in
• Posts from your Facebook Page
• Their friends’ recommendations about your place

14. Mobile GeoTargeting & Retargeting
Serve mobile ads to people who have assisted GPS on within a pinpoint area
Ads serve in mobile apps
Target specific dealerships in Houston, CARMAX, Events, etc.
Removes employees

15. Social Mobile – NATIVE ADS
Social ads – carousel, video, LOF claim
offers
• Facebook, Instagram, Twitter
Targeting Capabilities:
• Customer & Prospect lists = 50% match
• People “like” your customer lists & their friends
• Currently own a Nissan, Honda, Toyota, etc.
• Shopping for a car
• Purchased a home
• Etc….

16. Online Banner Ads:
IP Address Targeting Customers & Prospects
Google network websites (match email to
IP address)
Facebook (social account email match)
Twitter (social account email match)
• Match Customer & Prospect Emails (50% match)
• Target them online:

17. Video ads
Streaming
video/pre-roll
Social video
ads
Targeted to auto
intenders,
lifestyle, interests,
income, etc.

18. Customer Communication
Targeted & Personalized