5. Inspiration
âBy the time the product is âMarketing that itself
ready, it will already have improves peoples lives.â
established customers.â Bob Gilbreath
Eric Ries
6. âWe wanted to make sure we were getting customer
feedback as we worked so that we were never working
on anything that wasnât valued by the customer.â
Nordstrom Innovation Lab: Sunglasses iPad App
7. Hypothesis:
Oracle Developers & Database Administrators need a
better way to source control their database schemas
>70% interest â develop a tool a.s.a.p.
23. Testing the prototype
âThe live lab was a wonderful idea. I enjoyed
participating in it and can't wait to see the finished
product. Let me know if you need a beta tester.â
Christoph Ruepprich, Oracle Developer
24. Michele Ide-Smith
User Experience Specialist
Red Gate
e: michele.ide-smith@red-gate.com
@micheleidesmith
b: ux.red-gate.com
www.ide-smith.co.uk
Questions?
25. Thank you for listening
More information:
Case Study: ux.red-gate.com/running-a-live-lab-at-a-tradeshow
Live Blog: allthingsoracle.com/red-gate-live-lab-source-control-for-oracle
Live Lab video: http://play.buto.tv/9wQYs
References:
Lean Startup: http://theleanstartup.com
Nordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHY
The Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/
Affinity Map: http://www.gogamestorm.com/?p=337
Empathy Map: http://www.gogamestorm.com/?p=42