Rapid Product Design in the Wild

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Rapid product design in the wild The document discusses how Red Gate ran a "live lab" at a tradeshow to get early feedback on a proposed product for source control of database schemas. Over 9 sprints and 25 feedback sessions, they created paper prototypes and an HTML/CSS prototype. Using techniques like empathy mapping and affinity mapping, they analyzed feedback to improve the prototype. Customers found the live lab engaging and provided feedback that was incorporated into the prototype to help ensure the final product will meet customer needs.

Technologie Business

Rapid product design in the wild
Michele Ide-Smith & James Murtagh

Michele Ide-Smith James Murtagh
UX Specialist Product Marketing Manager

What makes you visit an exhibition stand
at a conference?

Inspiration

“By the time the product is “Marketing that itself
ready, it will already have improves peoples lives.”
established customers.” Bob Gilbreath
Eric Ries

“We wanted to make sure we were getting customer
feedback as we worked so that we were never working
on anything that wasn’t valued by the customer.”
Nordstrom Innovation Lab: Sunglasses iPad App

Hypothesis:
Oracle Developers & DBAs need a better way to
source control their database schemas
>70% interest – develop a tool a.s.a.p.

Paper prototyping

Paper prototypesget feedback and quick to change
Easy to are quick and easy to change
before you commit to code

People returned to see personas and a talking point!
Helped build the feedback we had
gathered throughout the conference

The Empathy Map helped us understand
customer needs

Creating an ‘affinity map’ helped to quickly
analyse feedback about features

Sketching out processes and environments
identified real-world scenarios and pain points

Feedback went directly into the HTML/CSS
prototype, using Twitter Bootstrap

Testing the prototype

“The live lab was a wonderful idea. I enjoyed
participating in it and can't wait to see the finished
product. Let me know if you need a beta tester.”
Christoph Ruepprich, Oracle Developer

Thank you for listening
More information:

http://www.red-gate.com/source-control-for-oracle
http://ux.red-gate.com/running-a-live-lab-at-a-tradeshow
Video: http://play.buto.tv/9wQYs

References:

Lean Startup: http://theleanstartup.com

Nordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHY

The Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/

Affinity Map: http://www.gogamestorm.com/?p=337

Empathy Map: http://www.gogamestorm.com/?p=42

Image Credits
Desert: Kevin.Cochran
http://www.flickr.com/photos/kevincochran/4276052636
Nordstrom building: Prayitno
http://www.flickr.com/photos/34128007@N04/5279860498
Test tubes: Paigggeyy
http://www.flickr.com/photos/paigggeyy/5533236567

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My Agile 2013 session 'Rapid Product Design in the Wild'. In August 2012 Red Gate attended Kscope, a conference for Oracle developers. Instead of doing the usual product demonstrations, we turned our stand into a live lab and took Agile development processes out of the office and in front of our customers. Our stand included an area for customer research, a Kanban board and information radiators in the form of a whiteboard, blank wall and a large digital screen. Over 3 days we ran 9 sprints and conducted 25 customer interviews, using a paper prototype to get feedback. We collected invaluable information about our customers' development environments, how they work with their teams, their processes, tasks and pain points. By the end of the conference my colleague had developed an interactive HTML/CSS prototype which potential customers could evaluate. The team went through several rapid build-measure-learn cycles to improve our product concept and validate the market need. This presentation explains the process we used and introduces the Live Design Lab Planner, a tool which helps teams to plan this type of rapid product design activity.

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Rapid Product Design in the Wild

1. Rapid product design in the wild Michele Ide-Smith & James Murtagh

2. Michele Ide-Smith James Murtagh UX Specialist Product Marketing Manager

3. agilemanifesto.org

4. What makes you visit an exhibition stand at a conference?

5. agilemanifesto.org

6. Inspiration “By the time the product is “Marketing that itself ready, it will already have improves peoples lives.” established customers.” Bob Gilbreath Eric Ries

7. “We wanted to make sure we were getting customer feedback as we worked so that we were never working on anything that wasn’t valued by the customer.” Nordstrom Innovation Lab: Sunglasses iPad App

8. Hypothesis: Oracle Developers & DBAs need a better way to source control their database schemas >70% interest – develop a tool a.s.a.p.

9. 9 (mini) sprints, 3 days, 1 prototype

10. Making our processes transparent

11. 25 feedback sessions with users

12. Paper prototyping Paper prototypesget feedback and quick to change Easy to are quick and easy to change before you commit to code

13. People returned to see personas and a talking point! Helped build the feedback we had gathered throughout the conference

14. The Empathy Map helped us understand customer needs

15. Creating an ‘affinity map’ helped to quickly analyse feedback about features

16. Sketching out processes and environments identified real-world scenarios and pain points

17. It’s all about communication…

18. …and collaboration

19. Feedback went directly into the HTML/CSS prototype, using Twitter Bootstrap

20. Testing the prototype “The live lab was a wonderful idea. I enjoyed participating in it and can't wait to see the finished product. Let me know if you need a beta tester.” Christoph Ruepprich, Oracle Developer

21. Questions?

22. Thank you for listening More information: http://www.red-gate.com/source-control-for-oracle http://ux.red-gate.com/running-a-live-lab-at-a-tradeshow Video: http://play.buto.tv/9wQYs References: Lean Startup: http://theleanstartup.com Nordstrum Innovation Lab video: www.youtube.com/watch?v=szr0ezLyQHY The Next Evolution of Marketing: www.marketingwithmeaning.com/the-book/ Affinity Map: http://www.gogamestorm.com/?p=337 Empathy Map: http://www.gogamestorm.com/?p=42

23. Image Credits Desert: Kevin.Cochran http://www.flickr.com/photos/kevincochran/4276052636 Nordstrom building: Prayitno http://www.flickr.com/photos/34128007@N04/5279860498 Test tubes: Paigggeyy http://www.flickr.com/photos/paigggeyy/5533236567

Rapid Product Design in the Wild

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