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MAKE IT SOCIAL
MAKE IT PRIVATE
New Research
new
   successful
entrepreneurs
CHRIS HUGHES
Age           27
Location      Cambridge, Massachusetts
Known for     co-founder of Facebook, Obama online campaign
Nationality   american


CHIARA FERRAGNI
Age           23
Location      Milan
Known for     “The blond salad” fashion blog
Nationality   italian


SUSAN GREGG KOGER, ERIC KOGER
Age           24 (Susan) and 25 (Eric)
Location      Pittsburgh, Pennsylvania
Known for     online shop “Mod-cloth”
Nationality   american
TAVI GEVINSON
Age           14
Location      Chicago
Known for     “The style Rookie” fashion blog
Nationality   american


TRISTAN HARRIS, CAN SAR, JESSE YOUNG
Age           25 (Harris), 25 (Sar), and 24 (Young)
Location      San Mateo, California
Known for     Apture’s technology (hyperlinks)
Nationality   american


MADDIE BRADSHAW
Age           13
Location      Dallas, Texas
Known for     founder of m3 girl design
Nationality   american
DANIEL EK
Age           28
Location      Stockholm/London
Known for     Music program “Spotify”
Nationality   swedish


JENI BAUER
Age           -
Location      Columbus, Ohio
Known for     “Jeni’s Splendid Ice Creams” franchise
Nationality   american


MADDIE BRADSHAW
Age           23
Location      Amsterdam
Known for     blogger and inventor of “WeTransfer”
Nationality   dutch
GUIDO MARTINETTI, FEDERICO GROM
Age           33 (Guido) 35 (Federico)
Location      Turin
Known for     “Grom” ice-cream franchise
Nationality   italian


NIKLAS ZENNSTROM, JANUS FRIIS
Age           45 (Niklas) 35 (Janus)
Location      Uppsala/Stockholm
Known for     founders of Skype and Kazaa
Nationality   swedish/danish


ADAM RICH, BEN LERER
Age           29 (Adam), 28 (Ben)
Location      New York
Known for     founder of “Thrillist”
Nationality   american
These are the new successful entre-
preneurs but...

Success/Failing

What makes the difference?

Do you only need a good idea or there
are some other factors that can help
you successing?
interviewing
        a new
entrepreneur
One man business, run by a young creative guy



Started 1,5 years ago, must be profitable within 3 years



Organizes events. Activities include:

•    Organizing custom events (company events,

     public events, birthdays, anniversaries, weddings etc).

•    Booking artists for events from database

•    Expanding and maintaining artist database



Operates from home



Meets clients at home or external location



No employees.



Outsourced bookkeeping and website
PROBLEMS ENCOUNTERED
1) Outsourcing Work

2) Promotion / Branding
OUTSOURCING
 1) Experts usually cost money. There’s just not a lot of mo-
ney available to outsource everything.

2) You need to work with people that share a similar min-
dset. You need people that understand you and think alike.
People that are on an equal level with you.
It’s hard to find these,

3)   You have to (be able to) trust the people you work with.
PROMOTION / BRANDING

1) Not everybody is a marketeer, outsourcing has alre-
ady been
   discussed.

2) Bad promotion can damage your image / company

3) Standing out is difficult
OVERCOMING PROBLEMS
Outsourcing:

-Networking (online and offline)
-Let people meet you!
-Hire people

Promotion:
-People skills
-Portfolio / website
-Advertisement

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The new entrepreneur

  • 1. MAKE IT SOCIAL MAKE IT PRIVATE New Research
  • 2. new successful entrepreneurs
  • 3.
  • 4.
  • 5. CHRIS HUGHES Age 27 Location Cambridge, Massachusetts Known for co-founder of Facebook, Obama online campaign Nationality american CHIARA FERRAGNI Age 23 Location Milan Known for “The blond salad” fashion blog Nationality italian SUSAN GREGG KOGER, ERIC KOGER Age 24 (Susan) and 25 (Eric) Location Pittsburgh, Pennsylvania Known for online shop “Mod-cloth” Nationality american
  • 6. TAVI GEVINSON Age 14 Location Chicago Known for “The style Rookie” fashion blog Nationality american TRISTAN HARRIS, CAN SAR, JESSE YOUNG Age 25 (Harris), 25 (Sar), and 24 (Young) Location San Mateo, California Known for Apture’s technology (hyperlinks) Nationality american MADDIE BRADSHAW Age 13 Location Dallas, Texas Known for founder of m3 girl design Nationality american
  • 7. DANIEL EK Age 28 Location Stockholm/London Known for Music program “Spotify” Nationality swedish JENI BAUER Age - Location Columbus, Ohio Known for “Jeni’s Splendid Ice Creams” franchise Nationality american MADDIE BRADSHAW Age 23 Location Amsterdam Known for blogger and inventor of “WeTransfer” Nationality dutch
  • 8. GUIDO MARTINETTI, FEDERICO GROM Age 33 (Guido) 35 (Federico) Location Turin Known for “Grom” ice-cream franchise Nationality italian NIKLAS ZENNSTROM, JANUS FRIIS Age 45 (Niklas) 35 (Janus) Location Uppsala/Stockholm Known for founders of Skype and Kazaa Nationality swedish/danish ADAM RICH, BEN LERER Age 29 (Adam), 28 (Ben) Location New York Known for founder of “Thrillist” Nationality american
  • 9. These are the new successful entre- preneurs but... Success/Failing What makes the difference? Do you only need a good idea or there are some other factors that can help you successing?
  • 10. interviewing a new entrepreneur
  • 11. One man business, run by a young creative guy Started 1,5 years ago, must be profitable within 3 years Organizes events. Activities include: • Organizing custom events (company events, public events, birthdays, anniversaries, weddings etc). • Booking artists for events from database • Expanding and maintaining artist database Operates from home Meets clients at home or external location No employees. Outsourced bookkeeping and website
  • 12. PROBLEMS ENCOUNTERED 1) Outsourcing Work 2) Promotion / Branding
  • 13. OUTSOURCING 1) Experts usually cost money. There’s just not a lot of mo- ney available to outsource everything. 2) You need to work with people that share a similar min- dset. You need people that understand you and think alike. People that are on an equal level with you. It’s hard to find these, 3) You have to (be able to) trust the people you work with.
  • 14. PROMOTION / BRANDING 1) Not everybody is a marketeer, outsourcing has alre- ady been discussed. 2) Bad promotion can damage your image / company 3) Standing out is difficult
  • 15. OVERCOMING PROBLEMS Outsourcing: -Networking (online and offline) -Let people meet you! -Hire people Promotion: -People skills -Portfolio / website -Advertisement