Marketing strategy planning

1. By: Michael Salazar

2.  Before do a marketing strategy is relevant to do a marketing plan to know
where is the road that the company needs to follow. Below are the four
essential topics that must be covered in the marketing plan.
1. Assess the current situation: (Determine what resources company have
available, analyze and summarize the market space, analyze external
opportunities and threats, assess the macro environment in terms of social,
economic, political, and technological opportunities and challenges).
2. Develop a marketing strategy, including: Business mission and vision,
objectives, description of target market and customers and value proposition.
3. Craft a marketing program, by outlining: Product messaging, pricing strategy
and promotion plans
4. Determine controls, benchmarks, and measurement processes, including:
Budgets and resources, critical success factors and key performance indicators.
Important!!!!!

3. 
 Is the process that the staff of a company goes through to
create and implement effective marketing strategies.
 The aspects that contribute to strategic marketing
planning include identifying promotional opportunities
and evaluating the marketing opportunities; researching,
analyzing and identifying the target markets; developing
a strategic position for the company to pursue and how to
implement the strategy; preparation and implementation
of the marketing plan; and measuring and evaluating the
results of the marketing efforts of the company.
What is marketing
strategy planning?

4. 
 Strategic marketing planning involves combining
customer experiences with the overall direction the
company wants and needs to take in order to
succeed. Strategic marketing planning allows
companies to go through the process of identifying
what these differences are, and then adjusting
marketing messages and presentation of the
company and the products and services of the
business to meet the individual needs of the
different segments of the market.

5. 
Companies must design a line of action to guide all processes
under one standard to direct and guide the organization . The
result of a strategic alignment must be shared by the
management and operating team of the company .

6. 
 For this, the company must ensure that their
employees know the goals , processes and systems.
 The function is to periodically review the strategies
of the marketing department in order to change
strategies that are bad and save time and money
The function

7. 
1. Define the mission of the organization
2. Analyze the situation.
3. Ask the objectives of the organization.
4. Choose the strategies to achieve these objectives
Steps of strategic planning

8. 
 The objective of the measurement methods are quantized how
well aligned business decisions with strategies:
1. Rate each item used to meet the strategic objectives in a
numbered scale ( one to five, where one is unacceptable five is
acceptable )
2. Overall rating of the strategy for an average of all individual
ratings created.
3. Establishes an average percentage or score to determine the
success of strategic alignment
 And the products that do not meet this criterion should be
reevaluated and potentially changed.
The strategic alignment
measures

9. 
 Tool that has been helping clients and teams stay focused in their
marketing efforts and also hurdle communication and goal alignment
challenges.
 Timeframe: How long company will focus on the specific components
 Meaning Beyond Money: The higher purpose that company is meant to achieve.
 Why We're Different: A short list that defines the valuable characteristics unique of the
company.
 The Value Company Provide: A clearly communicated statement that helps customers
understand what company do and gives them reason to choose it over the competition.
 What Company Trying to Accomplish: The goals that the company are working to
accomplish.
 Who Our Customers Are: The very specific audience groups that the company working to
earn and retain.
 How Company Helping Customers: The things company doing to remain relevant in
customers' lives.
 What's Important Now: The most important things that company needs to focus on over
the next 90 days in order to accomplish goals and move the company forward.
“Focus Canvas”

10. 

11. 
 McDuffe, B.. (January 14, 2014 ). Go “Back to the Future” with Strategic
Marketing Plans. February 29, 2016, de Content Marketing Strategy
Sitio web: http://contentmarketinginstitute.com/2014/01/back-to-
future-strategic-marketing-plan/
 Fogelson, M. . (June 17th, 2015). How to Align Your Entire Company
with Your Marketing Strategy . February 29, 2016, de Moz Sitio web:
https://moz.com/blog/how-to-align-your-entire-company-with-
your-marketing-strategy
 bcs
References