Colour Cosmetics - China - September 2013:Latest Industry Size Research Report @ http://www.researchmoz.us/colour-cosmetics-china-september-2013-report.html

1. Colour Cosmetics - China - September 2013
As income increases and basic life quality improves significantly, Chinese women could be expected to spend
more on discretionary goods like colour cosmetics. This suggests that there is great opportunity to convert
millions of non-users in the lower tier cities and rural areas. At the same time, the country’s middle
classes is spurring demand for discretionary spend items. Their soaring purchasing power provides the greatest
long-term potential for growth.
table Of Content
introduction
definition
excluded
methodology
abbreviations
executive Summary
the Market
figure 1: Best- And Worst-case Forecast For China Value Sales Of Colour Cosmetics, 2008-18
figure 2: China Colour Cosmetics Segments’ Percentage Share In Value, 2010-12
companies And Brands
the Consumer
face Make-up Is The Priority
figure 3: Make-up Products Used In Past 12 Months, July 2013
internet Retail Is The Channel To Focus On
figure 4: Purchase Channel For Make-up Products July 2013
colour Cosmetics The Confidence Booster
figure 5: Attitudes Towards Make-up Products, July 2013
key Issues
cross-selling Is Essential To Drive Market Share
driving Usage Frequency Is The Next Growth Opportunity
multichannel Strategies To Capture Different Demographics
what It Means
the Market
key Points
market Size And Forecast
Colour Cosmetics - China - September 2013

2. figure 6: Colour Cosmetics China Market Value In Local Currency, 2008-18
the Future
figure 7: Best- And Worst-case Forecast For China Value Sales Of Colour Cosmetics, 2008-18
market Segmentation
figure 8: China Colour Cosmetics Retail Value Sales, By Sector, 2011-13
figure 9: New Product Launches In Colour Cosmetics, % Share, By Category, Jan 2009- Jun13
market Drivers
key Points
increasing Purchasing Power In Lower-tier Cities
the Rise Of The Chinese Middle Class Could Drive Significant Growth
figure 10: Discretionary Spending, April 2012
online Channel Changes The Market Dynamics
what It Means
companies And Brands
key Points
company Share
figure 11: China Colour Cosmetics Market Company Retail Market Share, By Value (%), 2009-12
advertising And Innovation
can Cc Cream Create A Similar Sensation Like Bb Cream?
figure 12: Examples Of Cc Cream Launches In China, Q2 2013
smarter Promotions
figure 13: L’oréal Voluminous Million Lashes, Launched In China In January 2013
figure 14: Innisfree Has Just Opened Its Largest Store In China, February 2013
chinese Imperial Palace Look-inspired Lip Beauty
figure 15: A Clean Finish With A Focus On Two-tone Lips Is The Essence Of Zhen Huan Style Beauty
figure 16: Zhen Huan Look-inspired Colour Cosmetic Launches, 2012-13
figure 17: New Colour Cosmetic Launches Inspired By Chinese Ancient Culture, 2012-13
brands
l’oréal Paris
figure 18: Profit And Loss Statement L’oréal, 2011-12
maybelline
figure 19: Selected Innovation Under The Maybelline Brand, 2013
lancôme
figure 20: Lancôme Hypnôse New Range Is Designed By Alber Elbaz, Also Available In Eye Shadow, Q2
2013
estee Lauder
figure 21: Financial Overview Fiscal Year Ended 30 June 2011 And 2012
clinique
figure 22: Clinique Cc Cream Hydrating Colour Corrector Broad Spectrum Spf30, Q2 2013
Colour Cosmetics - China - September 2013

3. carslan
figure 23: Carslan Max Big Eyes Multi-function Mascara, Q4 2012
what It Means
the Consumer – Product Usage And Frequency
key Points
figure 24: Make-up Products Used In Past 12 Months, July 2013
figure 25: Frequency Of Use Of Make-up Products, July 2013
figure 26: Frequency Of Use Of Eye Make-up Products, July 2013
figure 27: Frequency Of Use Of Lip Make-up Products, July 2013
the Consumer – Number Of Products Used And Spending Habits
key Points
figure 28: Number Of Make-up Products Used In Past 12 Months, July 2013
figure 29: Number Of Make-up Products Used In Past 12 Months By Age Group, July 2013
figure 30: Number Of Make-up Products Used In Past 12 Months, By Type Of Make-up, July 2013
focus On The Face
figure 31: Spend On Make-up, By Category, July 2013
figure 32: Spend On Facial Make-up, By Price Point, July 2013
lower Investment On Eyes And Lips
the Consumer – Channel Usage
key Points
figure 33: Purchase Channel For Make-up Products July 2013
the Consumer – Attitudes Towards Make-up And Cosmetics
key Points
figure 34: Attitudes Towards Make-up And Cosmetics, July 2013
figure 35: Sulwhasoo Newly Launched Whitening Bb Base Spf 50+/pa+++ In China, June 2013
figure 36: Asian Beauty, A Focus On Clarity Of The Skin, Contrasting Eyes And Lips Colour With Dramatic
Nail Design, March 2013
the Consumer – Motivating Factors For Buying A Different Make-up Product/brand
key Points
figure 37: Motivating Factors For Buying A Different Make-up Product/brand, July 2013
figure 38: Proportion Of New Make-up And Skincare Products Making Natural Claims, China, January 2009-
July 2013
figure 39: South South Korea Brand Mcc ‘s Green Tea Dramatic Volume Mascara Launched In China,
Colour Cosmetics - China - September 2013

4. January 2013
figure 40: New Anna Sui Necklace Rouge, A New Innovation That Transform A Lip Gloss Into An
Accessory
key Issue – Cross-selling Is Essential To Drive Market Share
key Points
multi-buy Deals To Attract Repertoire Buyers
figure 41: Number Of Make-up Products Used In Past 12 Months, July 2013
figure 42: Cosmetic Products Used By Lipstick Users, July 2013
upselling To The Higher Income Groups
figure 43: Number Of Colour Cosmetic Products Used In The Past 12 Months, By Monthly Household
Income, July 2013
figure 44: Influence Of Household Income On Use Of Prestige Make-up, July 2013
figure 45: Giorgio Armani Advanced Cosmetic Textile Technology, Q1 2013
figure 46: Brand Loyalty, By Household Income Group, July 2013
inspiration Coming From The Past
figure 47: M.a.c Year Of The Snake Collection, February 2013
innovation In New Natural Ingredients
figure 48: Lirikos Marine Power Curling Mascara With Extracts From Algae, June 2013
what It Means
key Issue – Driving Usage Frequency Is The Next Growth Opportunity
key Points
multi-purpose Products To Drive Usage Frequency
figure 49: Make-up Products Used, July 2013
figure 50: Frequency Of Using Eye Make-up Products, July 2013
figure 51: Attitudes Towards Make-up Products, July 2013
figure 52: Nuxe’s Huile Prodigieuse, January 2013
figure 53: M.a.c Face And Body Foundation, January 2013
innovation In Packaging Convenience Can Drive Usage Frequency
figure 54: Attitudes Towards Make-up Products, July 2013
figure 55: Packaging Material For New Product Launches In China’s Colour Cosmetics Sector,
2010-12
creating Occasions To Drive Frequency Of Use
figure 56: Bobbi Brown Luxe Collection Eye Palette, June 2013
what It Means
key Issue – Multichannel Strategies To Capture Different Demographics
key Points
engaging The Young Demographics Online
Colour Cosmetics - China - September 2013

5. figure 57: Where Make-up Products Were Purchased In The Last 12 Months, July 2013
figure 58: Use Of The Internet In The Research Or Purchase Of Make-up Products, By Age Group, July 2013
figure 59: Purchase Of Colour Cosmetics From Specialist Beauty And Personal Care Stores, By Age Group,
July 2013
added-value Service To Attract The Older Women
figure 60: Selected Store Types Where Women Buy Make-up Products, By Age Group, July 2013
what It Means
appendix – Consumer Behaviour – Make-up Products Used In Past 12 Months
figure 61: Make-up Products Used In Past 12 Months, July 2013
figure 62: Most Popular Face Make-up Products Used In Past 12 Months, By Demographics, July 2013
figure 63: Next Most Popular Face Make-up Products Used In Past 12 Months, By Demographics, July 2013
figure 64: Eye Make-up Products Used In Past 12 Months, By Demographics, July 2013
figure 65: Lip Make-up Products Used In Past 12 Months, By Demographics, July 2013
figure 66: Nail Make-up Products Used In Past 12 Months, By Demographics, July 2013
figure 67: Make-up Products Used In Past 12 Months, By Face Make-up Products Used In Past 12 Months,
July 2013
figure 68: Make-up Products Used In Past 12 Months, By Eye Make-up Products Used In Past 12 Months,
July 2013
figure 69: Make-up Products Used In Past 12 Months, By Lip Make-up Products Used In Past 12 Months,
July 2013
figure 70: Make-up Products Used In Past 12 Months, By Nail Make-up Products Used In Past 12 Months,
July 2013
repertoire Analysis
figure 71: Repertoire Of Make-up Products Used In Past 12 Months, July 2013
figure 72: Most Popular Repertoire Of Make-up Products Used In Past 12 Months, By Demographics, July
2013
figure 73: Next Most Popular Repertoire Of Make-up Products Used In Past 12 Months, By Demographics,
July 2013
figure 74: Make-up Products Used In Past 12 Months, By Most Popular Repertoire Of Make-up Products
Used In Past 12 Months, July 2013
figure 75: Make-up Products Used In Past 12 Months, By Next Most Popular Repertoire Of Make-up
Products Used In Past 12 Months, July 2013
figure 76: Usage Frequency Of Make-up Products, By Repertoire Of Make-up Products Used In Past 12
Months, July 2013
figure 77: Size Of Wallet, By Repertoire Buying Behaviour Of Make-up Products Used In Past 12 Months,
July 2013
figure 78: Size Of Wallet, By Repertoire Of Make-up Products Used In Past 12 Months, July 2013
figure 79: Purchase Channel For Make-up Products, By Repertoire Of Make-up Products Used In Past 12
Months, July 2013
figure 80: Attitudes Towards Make-up Products, By Repertoire Of Make-up Products Used In Past 12
Months, July 2013
Colour Cosmetics - China - September 2013

6. figure 81: Motivating Factors For Buying A Different Make-up Product/brand, By Repertoire Of Make-up
Products Used In Past 12 Months, July 2013
consumer Behaviour – Usage Frequency Of Make-up Products
figure 82: Usage Frequency Of Make-up Products, July 2013
figure 83: Usage Frequency Of Make-up Products, By Demographics, July 2013
figure 84: Usage Frequency Of Make-up Products, By Demographics, July 2013 (continued)
figure 85: Usage Frequency Of Primer/make Up Base/uv Block Sheer/whitening Sun Block Sheer, By
Demographics, July 2013
figure 86: Usage Frequency Of Bb Cream, By Demographics, July 2013
figure 87: Usage Frequency Of Foundation, By Demographics, July 2013
figure 88: Usage Frequency Of Face Powder, By Demographics, July 2013
figure 89: Usage Frequency Of Concealer, By Demographics, July 2013
figure 90: Usage Frequency Of Blusher, By Demographics, July 2013
figure 91: Usage Frequency Of Mascara/lash Serum, By Demographics, July 2013
figure 92: Usage Frequency Of Eyebrow Definer, By Demographics, July 2013
figure 93: Usage Frequency Of Eye Liner, By Demographics, July 2013
figure 94: Usage Frequency Of Eye Shadow, By Demographics, July 2013
figure 95: Usage Frequency Of Lipstick, By Demographics, July 2013
figure 96: Usage Frequency Of Lip Gloss, By Demographics, July 2013
figure 97: Usage Frequency Of Lip Liner, By Demographics, July 2013
figure 98: Usage Frequency Of Nail Polish, By Demographics, July 2013
figure 99: Usage Frequency Of Other Make-up Products, By Demographics, July 2013
consumer Behaviour – Size Of Wallet
figure 100: Size Of Wallet, July 2013
figure 101: Size Of Wallet, July 2013 (continued)
figure 102: Size Of Wallet, July 2013 (continued)
figure 103: Most Popular Size Of Wallet – Face Make-up, By Demographics, July 2013
figure 104: Next Most Popular Size Of Wallet – Face Make-up, By Demographics, July 2013
figure 105: Other Size Of Wallet – Face Make-up, By Demographics, July 2013
figure 106: Most Popular Size Of Wallet – Eye Make-up, By Demographics, July 2013
figure 107: Next Most Popular Size Of Wallet – Eye Make-up, By Demographics, July 2013
figure 108: Other Size Of Wallet – Eye Make-up, By Demographics, July 2013
figure 109: Most Popular Size Of Wallet – Lip Make-up, By Demographics, July 2013
figure 110: Next Most Popular Size Of Wallet – Lip Make-up, By Demographics, July 2013
figure 111: Other Size Of Wallet – Lip Make-up, By Demographics, July 2013
figure 112: Most Popular Size Of Wallet – Nail Make-up, By Demographics, July 2013
figure 113: Next Most Popular Size Of Wallet – Nail Make-up, By Demographics, July 2013
figure 114: Other Size Of Wallet – Nail Make-up, By Demographics, July 2013
figure 115: Motivating Factors For Buying A Different Make-up Product/brand, By Most Popular Size Of
Wallet – Face Make-up, July 2013
figure 116: Motivating Factors For Buying A Different Make-up Product/brand, By Next Most Popular Size
Of Wallet – Face Make-up, July 2013
figure 117: Motivating Factors For Buying A Different Make-up Product/brand, By Size Of Wallet –
Colour Cosmetics - China - September 2013

7. Eye Make-up, July 2013
figure 118: Motivating Factors For Buying A Different Make-up Product/brand, By Size Of Wallet –
Lip Make-up, July 2013
figure 119: Motivating Factors For Buying A Different Make-up Product/brand, By Size Of Wallet –
Nail Make-up, July 2013
consumer Behaviour – Purchase Channel For Make-up Products
figure 120: Purchase Channel For Make-up Products, July 2013
figure 121: Most Popular Purchase Channel For Make-up Products, By Demographics, July 2013
figure 122: Next Most Popular Purchase Channel For Make-up Products, By Demographics, July 2013
figure 123: Other Purchase Channel For Make-up Products, By Demographics, July 2013
consumer Attitudes – Attitudes Towards Make-up Products
figure 124: Attitudes Towards Make-up Products, July 2013
figure 125: Attitudes Towards Reasons For Wearing Make-ups, By Demographics, July 2013
figure 126: Attitudes Towards Make-up Style Preference, By Demographics, July 2013
figure 127: Attitudes Towards Multipurpose Make-up Products, By Demographics, July 2013
figure 128: Attitudes Towards Involvement In Digital Tools, By Demographics, July 2013
figure 129: Attitudes Towards Brand Loyalty, By Demographics, July 2013
consumer Attitudes – Motivating Factors For Buying A Different Make-up Product/brand
figure 130: Motivating Factors For Buying A Different Make-up Product/brand, July 2013
figure 131: Motivating Factors For Buying A Different Make-up Product/brand – Beauty Passionists,
By Demographics, July 2013
figure 132: Motivating Factors For Buying A Different Make-up Product/brand – Value Seekers, By
Demographics, July 2013
figure 133: Motivating Factors For Buying A Different Make-up Product/brand – Convenience Bunch,
By Demographics, July 2013
figure 134: Motivating Factors For Buying A Different Make-up Product/brand – Trends Followers,
By Demographics, July 2013
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Colour Cosmetics - China - September 2013

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Colour Cosmetics - China - September 2013