This document discusses the relationship between projects and products. It notes that while projects are difficult, they are necessary for changing business as usual and the status quo. It advocates for strong ownership and sponsorship of projects, as well as transparency about new product structures. Both project and product competencies are important. It warns against procrastinating projects and taking on too many projects at once. Overall, it acknowledges the pendulum effect between focusing on projects versus products, and calls for a healthy friction between the two.