"Leveraging the Social Graph for Greatness" Objective: Facebook Connect powered micro-payment strategy to raise laptop funds. Phase 1: College Campus Competition --- *If every college student in the US donated $5 we could distribute 450K laptops

1. OLPC Micro Payments
Leveraging the Facebook social graph for greatness
Michael Sprague
March 2009

2. Objective:
Nationwide college campus competition

3. Strategy:
Facebook Connect powered micro payments

4. Why it works:
Quick. Seamless. Viral.
*Facebook virtual gifts generated ~$50-60m in 2008

5. Want to hear more?

6.  Over 18m college students in the US
 Over 4k college campuses in the US
---
 If every college student gave $1 we could
distribute 90k laptops
 If every college student gave $5 we could
distribute 450k laptops

7. + =
Facebook Connect gives us the tools to create viral
distribution channels among college students
(within facebook.com walls)

8.  My entire 252 person
network will see this.
 We can add multi
media stories (video!)

9. Micro-Payments:
Tiny Medium Big
$1 $5 $10
@ an avg. contribution of $5 from 18m students:
 100% = 450,000 laptops
 50% = 225K laptops
 10% = 45K laptops

10. Seamless transition while
browsing within Facebook

11. Scale (phase 1)
 College Campus Competitions
 College to raise the most money wins XYZ..
 Target rival colleges (e.g USC vs. UCLA)

12. What’s Next?

13. Objective:
Nationwide micro-payments
*Facebook has nearly 200m users worldwide

15. Mission
To work with the OLPC web strategy team in
developing innovative ways to share and connect
this vision with the world.

16. Thank you for your time.
Michael Sprague Zachary Taylor
Tech Lead
michaeltsprague@gmail.com
http://www.linkedin.com/in/zacharytaylor
http://www.linkedin.com/in/mtsprague